Introducing Suzy: The Future of Consumer Insights

In the fast-paced world of consumer-driven markets, understanding the ever-evolving needs, desires, and behaviors of consumers is paramount. Enter Suzy, the groundbreaking end-to-end consumer insights platform that has set new standards and won a World Future Awards in 2023 in the software category for Best Consumer Insights Platform.

Suzy was born from the vision of Founder and CEO Matt Britton, who, after years in the ad industry, recognized the dire need for data-driven decisions in business at a rapid pace. Suzy was crafted to place consumer insights at the heart of every business decision, marking the shift towards consumer-centricity as the defining factor for tomorrow’s leading brands.

Unprecedented Integration for Unmatched Solutions

Suzy is not just another market research tool; it’s a game-changer. The platform seamlessly integrates quantitative and qualitative research capabilities with a high-quality audience of over 1 million people. What sets Suzy apart is its revolutionary connected research cloud that unifies disparate solutions into one, catering to diverse enterprise teams across various organizations.

 And since Suzy owns its panel the cost efficiency and speed to retarget screened and verified users is unprecedented.

Unrivaled Innovation Defining the Future Landscape

In just five years, Suzy has soared to market dominance, boasting over 400 enterprise customers across 22 verticals. This success is no happenstance but a result of constant innovation and the launch of cutting-edge products like TURF, Data Explorer, Public Link, and Showreels. The platform has also introduced AI-integrated solutions, to drive efficiencies for its users.

Core Values Driving Innovation

Suzy’s core values are the guiding principles behind its innovative approach:

People Come First: At its core, Suzy believes that without people, we have nothing.

Better Together: The sum is greater than its individual parts

Assume Nothing: Validate everything and make informed decisions.

Take Initiative: Suzy encourages proactive approaches for impactful changes.

Move at the Speed of Culture: The world moves fast, but today’s brands must move faster.

Create Value, Build Trust: Good things come to those who create value in the world.

Discover the Power of Suzy’s Research Cloud

The Suzy Research Cloud is a comprehensive solution designed to empower enterprise brands. It integrates quantitative and qualitative research with high-quality audiences, enabling teams across various functions:

Insights: Gauge demographics, attitudes, and behaviors for a comprehensive understanding of the market landscape.

Innovation: Develop products that resonate with target consumers and drive business growth.

Creative: Craft campaigns that elevate brand awareness and drive demand effectively.

Shopper: Gain insights into e-commerce strategies, omnichannel approaches, and impactful brand distribution.

Unparalleled Features Redefining Research

Suzy’s suite of tools ensures robust and iterative research conducted efficiently and at scale. With a proprietary audience of 1 million+ diverse consumers, industry-leading privacy protocols, and fraud prevention measures, Suzy prioritizes data quality and security without compromising speed or agility. In addition, Suzy’s suite of new and groundbreaking AI-powered solutions are poised to revolutionize the world of market research in ways previously unimaginable.

Market Disruption and Unmatched Capabilities

Suzy is leading the charge against industry giants. By combining DIY functionalities with a team of seasoned experts from its Center of Excellence, Suzy has become the go-to solution for major brands, particularly during periods of industry consolidation.

Transparent Pricing and Unmatched Support

The subscription-based pricing model eliminates the need for multiple tools and costly per-response fees. Suzy’s team of skilled researchers, led by industry veterans, ensures top-tier agency rigor and support for every client.

In a world where consumers reign supreme, Suzy empowers the enterprise to listen, understand, and act upon the voice of the people, transforming industries and fostering meaningful connections between businesses and their customers. The future is consumer-centric, and Suzy is leading the way.

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Suzy Receives World Future Award for Market Research Innovation

Suzy, a leading end-to-end consumer insights platform, is a World Future Awards winner in the Software category for groundbreaking achievements in redefining market research. Winning the title of Best Consumer Insights Platform, 2023, Suzy showcases its innovation, transformative capabilities, and remarkable impact within the industry.

Suzy stands at the forefront of revolutionizing how enterprises harness consumer insights to drive unprecedented growth. By granting teams unconstrained access to consumers, Suzy’s platform seamlessly integrates quantitative and qualitative data, along with a vast, high-quality audience, culminating in a singular, connected research cloud.

In an increasingly fragmented market research landscape, Suzy consolidates services, technology platforms, and panel solutions into a unified, connected research cloud so the modern enterprise can do more with less. With quantitative and qualitative capabilities, bolstered by a proprietary audience exceeding 1 million, Suzy empowers organizations with research science of the highest caliber. Its team of seasoned industry executives ensures rigorous standards, offering both DIY accessibility and full-service support.

In just five years, Suzy has burgeoned into a pioneering force, boasting over 400 enterprise customers spanning 22 diverse verticals. The platform propels customer value, impact, and ROI through its robust research capabilities while continuously pushing the boundaries of innovation. Recent product launches like TURF, Data Explorer, and Showreels, and a suite of groundbreaking AI-powered solutions, poised to revolutionize the world of market research in ways previously unimaginable,  epitomize Suzy’s commitment to evolving its offerings.

Suzy’s trajectory of success not only challenges existing tech platforms but also poses a formidable threat to established research agencies. With a unique blend of DIY functionalities and an expert Center of Excellence team, comprised of industry veterans, Suzy is the preferred choice for major brands, especially during industry consolidation phases.

“We’re honored to receive a World Future Award for our platform,” said Founder and CEO Matt Britton. “We invite enterprise brands to discover what we call ‘The Suzy Difference’ and discover how our platform can help you truly understand consumers and gain a true competitive advantage.”

With a robust roadmap under execution, Suzy continues to spearhead innovation and define the future landscape of market research. This relentless pursuit of advancement cements Suzy’s position as the go-to solution for enterprises striving for unrivaled consumer insights and market dominance.

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