Immerse: Your Passport to Language Mastery

Immerse, the premier language immersion training platform, has been recognized as the global leader in language education by winning a coveted World Future Awards in the EdTech category, for Best Language Learning Platform in the World.

Founded by Quinn Taber in April 2017, Immerse has transformed the landscape of language education by pioneering immersive language learning in the metaverse in a vibrant and welcoming community. Immerse has emerged as a forerunner in virtual reality (VR), artificial intelligence (AI), and massive multiplayer online (MMOs) foreign language acquisition.

Immerse’s success lies primarily in its unique utilization of VR, AI, and live human interaction to provide immersive, social language learning experiences designed to develop learners’ communication skills and speaking confidence. Immerse is the only language platform that offers live, trainer-led small-group classes, weekly intercultural events, and AI-powered conversation role plays – all within a dynamic virtual world tailored explicitly for foreign language acquisition. Customer testimonials describe Immerse as “the future of language learning” and a “force to be reckoned with” in the education technology landscape.

Immerse breaks down language barriers to human connection which leads to better personalized learning outcomes for individuals as well as superior business outcomes for Immerse’s international business and school partners. The power lies in the democratization of language immersion. Wouldn’t it be great to take a group of learners across the globe to immerse in the target language and culture? Well, now you can use Immerse. Finally, there is an economically viable path to language immersion learning.  Immerse provides unlimited live language immersion classes and AI roleplay practice from the comfort of your home using a desktop computer or a Meta Quest VR headset. This accessibility ensures that language learners from around the world can learn together in a safe, supportive community.

Immerse’s virtual world includes over 40 highly interactive virtual scenes that mimic the real world, designed to provide authentic settings for language learning and practice. From backyard barbecues to meeting rooms to airport terminals, each scene offers a rich, immersive experience that transcends the four walls of a classroom or the boxes on a Zoom call. This contextualized, low-stress language learning environment has resulted in 98.8% of members feeling lower foreign language anxiety (FLA) and improved speaking skills after just two hours of learning in Immerse.

As might be expected, Immerse’s effectiveness is underpinned by rigorous research. Collaborating with researchers from universities worldwide, Immerse continually “battle tests” and develops its platform and pedagogical approach. With over half of Immerse’s instructors holding master’s degrees in language teaching and a substantial portion possessing doctoral degrees, learners are guaranteed an educational experience of the highest caliber.

The impact of Immerse extends far beyond language proficiency, fostering cross-cultural connections and broadening global perspectives. Thousands have already reaped the benefits of Immerse, securing new employment opportunities and forging meaningful friendships across continents. Immerse empowers individuals to transcend linguistic barriers and embrace a world of endless possibilities.

“Thank you, World Future Awards, for this recognition of our commitment to creating effective, enjoyable language immersion experiences for everyone! We are passionate about our innovative language learning platform and believe that we have created a unique space for learners to explore, learn, and progress – a space that certainly is the future of language learning”, says Immerse’s Co-Founder and Chief Growth Officer, Christian Rowe.

Join us in celebrating a future where language knows no bounds with Immerse. Visit to learn more.

Global Collaborations for Innovation: Breaking Boundaries Beyond Borders

In today’s interconnected world, the landscape of innovation is undergoing a significant shift. Globalization has spurred a new era of collaborative problem-solving, where the brightest minds transcend geographical borders to address the world’s most pressing challenges. This paradigm shift, driven by the power of global collaborations, is fostering a more inclusive and effective approach to innovation.

Why Collaborate Globally?

Gone are the days of isolated research and development efforts. The complexity of global issues, from climate change and resource scarcity to healthcare advancements and technological breakthroughs, demands a collective approach.

Here’s why global collaborations are crucial for fostering innovation:

  • Diversity of Thought: Bringing together individuals with varied backgrounds, expertise, and perspectives leads to a richer pool of ideas and fosters out-of-the-box thinking.
  • Access to Resources: Collaboration allows participants to leverage each other’s strengths and resources, including infrastructure, funding, and technological advancements.
  • Sharing of Knowledge: Collaboration fosters the cross-pollination of knowledge and expertise, accelerating the pace of discovery and innovation.

Examples of Global Collaboration in Action:

  • The International Space Station (ISS): A prime example of successful international collaboration, the ISS unites space agencies from multiple countries, pushing the boundaries of space exploration and scientific research.
  • The Human Genome Project: This international research consortium successfully mapped the entire human genetic code, paving the way for advancements in personalized medicine and disease treatment.
  • The Global Alliance for Vaccines and Immunization (GAVI): This public-private partnership has significantly reduced vaccine-preventable childhood deaths worldwide, demonstrating the power of collaboration in tackling global health challenges.

Breaking Down Barriers to Foster Collaboration:

While the potential of global collaborations is immense, certain challenges need to be addressed:

  • Cultural Differences: Bridging cultural and communication gaps is crucial for fostering trust and effective collaboration.
  • Intellectual Property Concerns: Clear agreements regarding intellectual property rights are essential to incentivize participation and ensure fair distribution of benefits.
  • Logistical Hurdles: Time zone differences, varying regulations, and logistical complexities can impede the smooth flow of collaboration.

Building Bridges for a Brighter Future:

Despite these challenges, the potential rewards of global collaboration far outweigh the obstacles. By implementing the following strategies, we can pave the way for a future driven by successful cross-border innovation:

  • Investing in communication and cultural awareness training: Equipping participants with the necessary skills to navigate cultural differences and foster effective communication.
  • Establishing clear legal frameworks: Developing transparent and internationally recognized protocols for intellectual property protection.
  • Leveraging technology: Utilizing digital platforms and communication tools to bridge geographical distances and streamline collaboration efforts.

The World Future Awards: Recognizing the Power of Collaboration

The World Future Awards stand as a testament to the transformative power of global collaboration. By recognizing and celebrating outstanding achievements in various fields, the awards serve as a catalyst for inspiring further collaboration and driving positive change on a global scale.


In an age of unprecedented global challenges, collaboration is no longer a choice, but a necessity. By embracing the power of global partnerships, we can harness the collective ingenuity of diverse minds and accelerate progress toward a brighter future for all. The World Future Awards play a vital role in recognizing and celebrating these collaborative efforts, paving the way for a more sustainable, equitable, and innovative world.

Do you think you are worthy of a World Future Awards recognition? Apply Now!

Exclusive Interview with Suzy’s Matt Britton

Suzy™ is a pioneering force in transforming how businesses comprehend and engage with consumers. Founded in 2018 by CEO Matt Britton, drawing on his extensive experience in the advertising industry, Suzy™ was conceived to shift brands away from guesswork-based decisions to data-driven insights.

Garnering accolades like Forbes’ Best Startup Employers and Inc. Magazine’s Best Workplaces multiple times, Suzy™ has secured over $100 million in venture capital from prominent investors, affirming its vision to reshape consumer-centric strategies for tomorrow’s leading brands.

Join us as we chat with CEO Matt Britton and learn more about the pioneering company, Suzy.

World Future Awards: Congratulations on Suzy winning the World Future Award for Best Consumer Insights Platform in 2023. What factors do you believe contributed the most to Suzy’s recognition and success?

Matt Britton: Thank you for your kind words and for recognizing Suzy’s achievement in winning the World Future Award for Best Consumer Insights Platform in 2023. We are incredibly proud of this honor. The key to our success has been our unwavering commitment to innovation and delivering actionable insights for our clients at the speed of culture. At Suzy, we understand that in today’s fast-paced business environment, companies need access to real-time consumer insights to make informed decisions. Our platform is designed to deliver just that—rapid, reliable, and relevant consumer insights at the click of a button.

WFA: Could you share the genesis behind the idea of Suzy? What inspired you to create a platform specifically focused on consumer-centricity and insights-driven decision-making?

MB: Over two decades ago, I built one of the first social media and youth marketing agencies. The whole purpose of that company was to help brands create value for consumers through meaningful content and transformative ideas. This venture taught me about the needs of major brands and the immense power of the consumer. Companies that prioritize customer-centricity are more likely to succeed. However, research is sluggish and inefficient, hindering quick decision-making in tune with market dynamics. That’s why we built Suzy. It’s a solution that empowers top brands with rapid consumer insights, enabling them to act promptly and adapt to evolving behaviors in real-time.

WFA: Suzy’s integrated research cloud is touted as a game-changer in the industry. How does the platform streamline the integration of quantitative and qualitative research for businesses, and what benefits does it offer compared to traditional market research tools?

MB: Our platform facilitates consumer-centricity by integrating quant, qual, and high-quality audiences into a single connected research cloud. Gone are the days when brands had to rely on multiple expensive tools or agencies for conducting research. With Suzy, you can do it all in one place, engaging with the same consumers repeatedly to gain deeper insights. Empowered with a continuous platform, brands enjoy enhanced cost savings, efficiency, and flexibility, enabling every business decision to be informed by a comprehensive understanding of the consumer.

WFA: In just five years, Suzy has achieved remarkable growth with over 400 enterprise customers across 22 verticals. What strategies or approaches have been pivotal in Suzy’s rapid ascent to market dominance?

MB: From the very beginning, our focus has been on disrupting the industry. Market research, a $100 billion industry, has long been fragmented, slow, and costly. We recognized the opportunity to revolutionize this space by developing a software tool that democratizes insights, granting access to people across the enterprise, whether they work in insights, marketing, or another area of the business.

I don’t come from a market research background, so I recognized how important it was to hire the people who did to help us build a quality, robust platform. Our research is spearheaded by industry veterans who boast extensive experience and have held prominent positions at leading agencies. This ensures that every insight we provide is backed by the rigor our clients have come to expect.

Our proprietary panel, consisting of a vast network of over a million US consumers, is a key differentiator in our industry. Through a gamified app, Suzy motivates consumers from all walks of life to answer brand-related questions, delivering valuable insights within hours. With Suzy, modern enterprises can conduct extensive testing across various use cases while staying within budget and timelines, enabling them to keep up with consumer demands.

WFA: Could you highlight some of the groundbreaking products Suzy has launched, such as TURF, Data Explorer, and Showreels?

MB: Our clients have come to expect Suzy’s unparalleled iterative research capabilities across a range of use cases. As a result, we are continually developing and enhancing our products to empower them on our platform. This involves the integration of advanced methodologies such as TURF analysis and MaxDiff. With our comprehensive end-to-end platform, Suzy clients can seamlessly execute surveys, gain valuable insights, target TURF back to the same consumers, gather further insights, and repeat the process. They can even create custom surveys for their own proprietary audiences with Public Link and perform data analysis directly within the platform with Data Explorer.

And of course, we understand the importance of showcasing results. That’s why we offer a wide range of C-suite-ready deliverables that seamlessly transition from our platform to the boardroom. Showreels, for instance, allow users to create captivating videos featuring insights from video-open ends, putting the voice of the consumer front and center. There’s nothing more powerful than hearing real consumers articulate why they choose a brand’s product in their own words.

WFA: Suzy’s core values, including people-centricity, collaboration, and continuous validation, drive its innovative approach. How do these values permeate through the company culture and influence decision-making processes?

MB: The core of every decision, strategy, and innovation lies in placing human understanding at the forefront. In today’s era of big data and algorithms, we propose a return to genuine, human understanding. We value the unique perspectives and emotions of real people, capturing the authentic voice of the consumer on a large scale.

We also strongly believe that brands must keep pace with culture. This philosophy permeates everything we’ve built. Our platform was designed to empower users with iterative research, delivering results in hours or days, not weeks or months. We understand that consumers are constantly evolving, and we’re all about giving them a voice. From Product to Customer Success, Sales to Marketing, and even our People and Finance teams, our focus is on providing brands with the necessary tools to prioritize consumers. We constantly validate our own assumptions, just as we encourage brands to do the same. This means we rigorously test what we bring to the market, and we wholeheartedly stand behind our own offerings.

WFA: Could you walk us through how Suzy’s Research Cloud empowers organizations across different functions, such as Insights, Innovation, Creative, and Shopper, to leverage consumer insights effectively?

MB: Every team in the enterprise that relies on consumer insights can access them with Suzy. Marketing no longer has to wait for quarterly presentations from the Insights team to learn about consumer behavior. By then, it’s already too late. Instead, teams across today’s top brands can simultaneously test.

The Suzy platform plays a crucial role in the enterprise, serving as a throughline that keeps the entire brand focused on the consumer and constantly learning from them. Insights teams profile consumers, identify trends, and understand the path to purchase. Product teams can test and refine innovations, including claims and packaging. Marketing plans campaigns and tests messaging, while Shopper performs competitive analysis and dives into market performance. These areas can inform each other or stand alone, creating a well-coordinated and consumer-centric approach throughout the organization.

WFA: The imminent introduction of AI-integrated solutions sounds intriguing. How do you envision these advancements will shape the future of consumer insights, and what opportunities do they unlock for businesses?

MB: AI will not only revolutionize the future of market research but also transform global business practices. When it comes to consumer insights, AI has the potential to swiftly uncover evolving consumer behavior. By automating laborious tasks like data analysis and survey creation, AI streamlines the work of market researchers, allowing them to be more strategic and effective at their jobs.

We’re also committed to prioritizing the enterprise’s safety and took steps to develop responsibly-built AI tools. We’re building AI tools that are reliable, authoritative, and industry-leading. We leverage our expertise, use precise language, and present concise information to deliver valuable insights. By identifying current trends and forecasting future ones, we stay ahead of the curve, ensuring our clients remain at the forefront of their industries.

WFA: With a suite of AI-powered tools and a vast audience of diverse consumers, how does Suzy ensure data quality and security while maintaining agility and speed in research processes?

MB: At Suzy, the goal was never to be the first AI-powered market research tools available, but rather to set the gold standard in what it means to have enterprise-grade AI. Our tools needed to be like we’ve built everything else – game-changing, prioritizing efficiency and accuracy, and built with compliance and transparency in mind.

To tackle a pervasive industry issue–survey bots–we’re taking decisive action. With the rise of AI, detecting survey bots has become increasingly challenging, impacting the quality of market research data for brands. That’s why we’re fighting back with our very own AI solution–Biotic. This groundbreaking tool, backed by a pending patent, proactively intercepts bots before they can taint survey data. Biotic ensures brands not only receive rapid insights but also high-quality ones, setting a gold standard for the entire industry.

WFA: Looking ahead, as the industry continues to evolve towards consumer-centricity, what are Suzy’s long-term visions or goals in shaping the landscape of consumer insights and fostering meaningful connections between businesses and their customers?

MB: We strive to position ourselves as the ultimate “insights platform of record” for our valued customers. Many clients are consolidating their tools with Suzy given we offer what many point solutions options do in one place. Suzy will serve as the central hub, allowing users to effortlessly visualize data, share compelling stories and insights, and conduct research, all within a single, user-friendly interface. Enterprise brands can stay ahead of the curve with our trend identification and forecasting capabilities, propelling their business forward. We are also constantly innovating and have some very exciting updates that will be rolled out later this year. So keep a look out! We would be thrilled to demonstrate how our platform works and how it can elevate your business. 

Thank you for spending time with us today, Mr. Britton!

Visit to learn more about Suzy today!

Certainty Software: The Future of Audits is Here (and it’s Sustainable!)

In a world obsessed with efficiency and performance, ensuring compliance and mitigating risk can often feel like an afterthought. But what if there was a way to achieve all three, while simultaneously driving positive social and environmental change? Enter Certainty Software, the 2024 World Future Awards winner for Best Enterprise Software Solution, and a game-changer in the audit and inspection management landscape.

Certainty isn’t your average software solution. It’s an elegantly crafted platform designed to empower businesses of all sizes –  from industry giants to nimble startups – to not only thrive but thrive responsibly.  Imagine a world where:

  • Safety inspections become streamlined, data-driven exercises, pinpointing potential hazards before they occur.
  • Quality assurance transcends checklists, offering real-time insights that elevate product excellence.
  • Supply chain compliance transforms from a burden to a strategic advantage, ensuring ethical and sustainable sourcing practices.

This is the reality that Certainty Software makes possible.

Innovation at its Core

Certainty doesn’t believe in innovation for innovation’s sake. Their focus is on solving real-world problems with simple, yet powerful solutions.  Their platform boasts a suite of features that redefine efficiency:

Effortless Data Collection: Whether inspectors are traversing factory floors or navigating remote locations, Certainty’s mobile app ensures seamless data capture, eliminating the need for cumbersome paperwork.

Real-Time Reporting: Gone are the days of waiting for reports. Certainty delivers instantaneous insights, empowering you to make data-driven decisions in the moment.

Actionable Intelligence: Identify issues the moment they arise. Certainty empowers you to assign corrective actions with ease, fostering a culture of continuous improvement.

Customizable Forms: Tailor inspections to your specific needs, ensuring you gather the most relevant data possible.

Beyond streamlining processes, Certainty prioritizes user experience. Their intuitive interface and user-friendly design make navigating the platform effortless, ensuring seamless adoption throughout your organization.

The Power of Impact

Certainty’s true brilliance lies in its ability to extend beyond traditional audit and inspection functionalities.  They are a champion for positive change, recognizing the crucial role businesses play in shaping a sustainable future.

Here’s how Certainty makes a difference:

Championing ESG: The platform empowers businesses to assess their environmental, social, and governance (ESG) performance with ease. From waste management to employee well-being, Certainty helps identify areas for improvement and fosters responsible decision-making.

Accountability for a Better Tomorrow: By offering real-time data and comprehensive reporting, Certainty fosters a culture of transparency and accountability. Businesses can track their progress toward sustainability goals and ensure responsible product development.

Driving Innovation: Certainty empowers businesses to go beyond mere compliance. The platform acts as a springboard for innovation, encouraging companies to develop sustainable practices and solutions for a better tomorrow.

Building a Brighter Future, Together

At Certainty, they understand that innovation thrives on collaboration. That’s why they remain at the forefront of industry trends, constantly monitoring regulatory updates, market shifts, and competitor advancements. This dedication to continuous learning ensures their platform remains cutting-edge and responsive to your evolving needs.

Certainty Software is more than just software – it’s a movement. They are a driving force behind a future where businesses create value, not just for their bottom line, but for society and the environment as well.

Are you ready to join them?

Ready to experience the peace of mind that comes with Certainty?

Visit their website at today and discover how Certainty Software can help your business achieve operational superiority, navigate the ever-evolving regulatory landscape, and contribute to a more sustainable tomorrow.

Array Insights: Empowering Patient Advocacy Through AI-Driven Storytelling

In the ever-evolving landscape of healthcare, the power of patient stories holds immense value.  These narratives offer a window into the lived experiences of individuals battling illness, providing crucial insights that can shape research, improve treatment plans, and ultimately, empower patients. But managing these stories with sensitivity and efficiency has often been a challenge for patient advocacy organizations. Enter Array Insights, a pioneering company leveraging the power of AI to transform how we capture, analyze, and utilize patient experiences.

Recognized Distinction: World Future Awards

Array Insights’ innovation has garnered them well-deserved recognition. Their achievement as the 2024 World Future Awards winner for Best AI-powered Management Platform in the World underscores their groundbreaking approach. This prestigious award acknowledges the transformative potential of Tallulah, Array Insights’ next-generation patient story management platform.

The Power of Tallulah

Tallulah goes beyond simply storing patient stories.  This AI-powered platform offers a comprehensive suite of features designed to streamline data collection, organization, and analysis.  Imagine the ability to:

Effortlessly gather and organize patient narratives: Tallulah facilitates efficient intake of patient stories, offering multiple channels for submission, including text, audio, and video. Organizations can create customizable forms to capture specific data points relevant to their mission, while patients have the freedom to share their experiences in their own words.

Unlock hidden potential with AI-powered analysis: Advanced AI algorithms extract key themes and trends from patient data, revealing previously unseen patterns and connections that inform research and advocacy efforts. For instance, Tallulah can identify common challenges patients face during treatment, areas where existing support systems fall short, and even highlight emerging trends in patient experiences.

Prioritize patient privacy: Array Insights prioritizes data security. Their platform employs access controls, ensuring patient privacy while enabling patient advocacy organization members to access this vital qualitative data. Patients remain in complete control of their stories, with the ability to grant access, revoke permission, or request removal of their data at any time.

A Winning Combination: Patient Focus & AI Expertise

The driving force behind Array Insights is a passionate team with deep expertise in AI technology and a genuine commitment to patient well-being.  Led by co-founder and CEO Anne Kim, a team of diverse and experienced professionals fuels the company’s mission to amplify patient voices.  Their commitment to a work culture built on respect, collaboration, and continuous learning fosters an environment where innovation thrives.  Array Insights is a spin-off from the Massachusetts Institute of Technology, further solidifying their connection to cutting-edge research and development.

Benefits for Patient Advocacy Organizations

By partnering with Array Insights, patient advocacy organizations gain a powerful toolset to:

Deepen understanding of patient experiences: Tallulah uncovers hidden insights from patient narratives, enabling organizations to better understand the challenges patients face, the impact of treatments, and areas where advocacy efforts can be most effective. They can identify specific patient populations with unmet needs and tailor their programs accordingly.

Drive impactful research: With access to data through Tallulah, patient advocacy organizations can gain invaluable insights into patient experiences, helping inform the development of more effective treatments and support systems. Real-world patient data can complement clinical trials, providing a more holistic understanding of treatment efficacy and patient outcomes.

Enhance patient advocacy efforts: By leveraging patient stories more effectively, organizations can amplify their voices and drive positive change in healthcare policy and practice. Tallulah allows for the creation of compelling reports and presentations that showcase the human impact of disease and the urgent need for policy changes or increased funding for research.

A Brighter Future for Patient Advocacy

Array Insights represents a paradigm shift in patient advocacy.  Their AI-powered platform, Tallulah, empowers organizations to capture and utilize patient stories in a way that was previously unimaginable.  By prioritizing patient privacy and harnessing the power of AI, Array Insights is paving the way for a future where patient experiences truly shape the trajectory of healthcare.  Imagine a world where researchers can develop treatments with a deeper understanding of patient needs, where policy changes directly address the challenges patients face, and where the power of patient stories drives meaningful change. This is the future that Array Insights is helping to create.

If you’re a patient advocacy organization seeking to make a lasting impact, Array Insights is a partner worth considering.  Visit their website at to learn more about how Tallulah can empower your mission and elevate the voices of the patients you serve.

Array Insights Celebrates Win for Best AI Management Platform Worldwide

Array Insights, a leading provider of AI-powered data solutions for patient-focused organizations, has been crowned a winner of a World Future Awards for Best AI-powered Management Platform in the World, 2024. This honor highlights Array Insights’ commitment to revolutionizing patient care through innovative technologies and data-driven insights.

Founded by Anne Kim, Array Insights emerged from the Massachusetts Institute of Technology with a mission to support patient-focused organizations with cutting-edge AI technologies and data science services. Central to their offerings is Tallulah, a Next-Gen Patient Story Management platform designed to transform unstructured patient data into actionable insights.

Patient and caregiver stories are invaluable assets for patient advocacy organizations, but managing them effectively can be challenging. Tallulah addresses this challenge by providing a centralized hub to efficiently gather, organize, and analyze patient and caregiver stories, thereby enhancing the understanding of patient experiences.

Anne Kim, Co-Founder and CEO of Array Insights expressed her gratitude for the recognition, stating, “We are honored to receive this World Future Award, and we believe it perfectly showcases our dedication to amplifying the voices and experiences of patients while upholding the highest standards of data privacy and security.”

Tallulah empowers patient advocacy organizations to unlock unprecedented insights from patient story data, enabling them to make informed decisions and drive better patient outcomes. By leveraging AI technology, Array Insights ensures that patient privacy remains a top priority throughout the data management process.

“We believe that by harnessing the power of AI and data science, we can revolutionize the way patient stories are collected, analyzed, and utilized,” added Kim. “At Array Insights, we are committed to empowering patient advocacy organizations with the tools they need to make a meaningful impact in the lives of patients and caregivers worldwide.”

Array Insights’ innovative platform has already garnered acclaim within the industry for its ability to streamline patient story management and uncover actionable insights. With this latest accolade from the World Future Awards, Array Insights reaffirms its position as a leader in AI-powered solutions for patient-focused organizations.

For more information about Array Insights and Tallulah, visit

The Present and Future of AI in Marketing: Interview with Jay Koh, the new WFA Board Member

The World Future Awards board continues to expand its expertise thanks to new team members. We are proud to introduce Jay Koh, the new WFA Board Member, whose extensive experience in blockchain and Web3 will help recognize and celebrate the industry’s most brilliant and promising innovators. Jay Koh graciously agreed to answer our questions, and we’re happy to share his answers below.

World Future Awards: First of all, let us welcome you to the World Future Awards team and congratulate you on your new professional achievement. To begin, could you give a brief overview of your career and outline your core professional interests?

Jay Koh: I have been in the Web3 space since 2017. My career journey has been dynamic, spanning roles in different projects such as project management, marketing, and business development. And I’ve been fortunate to work with diverse teams and projects that have enriched my skill set and expertise.

I am the founder of Kryptoia, a blockchain advisory firm that helps companies and individuals leverage the power of blockchain technology. I also founded the Singapore Blockchain Club, a network of blockchain enthusiasts and professionals in 2018. In 2022, I founded the Association Blockchain Asia (ABA), a platform for blockchain collaboration and innovation.

I am a dedicated blockchain consultant who supports various blockchain projects in achieving their objectives. I provide strategic, marketing, and business development advice and guidance to help projects overcome challenges and seize opportunities.

WFA: What initially attracted you to the field of Web3, blockchain, and NFT? How did you develop your expertise in this area?

Jay Koh: What initially attracted me to the field of Web3, blockchain, and NFT was the potential to revolutionize various industries through decentralized technologies. I was fascinated by the concept of decentralization and its ability to democratize access, increase transparency, and eliminate intermediaries in different sectors such as finance, art, gaming, and supply chain management.

To develop my expertise in this area, I embarked on a journey of continuous learning and exploration. I began by immersing myself in relevant literature, whitepapers, and online resources to gain a fundamental understanding of blockchain technology and its applications. Additionally, I actively participated in online communities, forums, and discussion groups to stay updated on the latest developments and trends.

Overall, my journey to becoming proficient in this field has been characterized by curiosity, dedication, and a commitment to lifelong learning. I am passionate about leveraging blockchain technology to drive innovation, empower individuals, and create positive impact across various domains.

WFA: What accomplishments and milestones in your career are particularly important to you and crucial in terms of further growth and shaping your professional interests?

Jay Koh: Leading successful projects, launching innovative products or services, and contributing to impactful initiatives can be key accomplishments that shape professional interests and demonstrate expertise in this space. Able to lead the Association Blockchain Asia with a group of entrepreneurs to grow the Asia blockchain community to impact the Web3 space.

WFA: Web3 is one of the most relevant and fastest-growing high-tech areas. How do you manage to stay on the crest of the wave and maintain a leadership position in this tumultuous industry?

Jay Koh: Staying on the crest of the wave and maintaining a leadership position in the rapidly evolving landscape of Web3 requires a combination of proactive strategies, continuous learning, and adaptive leadership. Here’s how I manage to stay ahead in this tumultuous industry:

Continuous Learning and Skill Development: I prioritize ongoing education and skill development to stay updated on the latest trends, technologies, and developments in Web3. This involves regularly attending industry conferences, workshops, and webinars, as well as pursuing relevant courses and certifications. By staying abreast of emerging trends and advancements, I can anticipate changes and adapt my skills accordingly.

Networking and Collaboration: I actively engage with industry peers, thought leaders, and stakeholders through networking events, online forums, and collaborative projects. Building strong relationships within the Web3 community enables me to exchange ideas, share insights, and collaborate on innovative solutions. By fostering a network of trusted contacts, I gain valuable perspectives and stay connected to the pulse of the industry.

Experimentation and Innovation: I embrace a culture of experimentation and innovation, constantly exploring new ideas, technologies, and use cases within the Web3 space. This involves experimenting with new tools, platforms, and protocols, as well as seeking out opportunities for creative problem-solving and disruptive innovation. By taking calculated risks and pushing the boundaries of what is possible, I can stay ahead of the curve and drive meaningful change in the industry.

WFA: How would you describe the marketing industry before Web3 and after it? What are the essential changes?

Jay Koh: Before Web3, the marketing industry operated primarily within centralized systems, relying on traditional channels such as television, radio, print media, and digital advertising platforms like Google and Facebook. Marketing efforts were often one-way communications from brands to consumers, with limited opportunities for interaction or engagement beyond passive consumption of content. Here’s how the marketing industry has evolved after the emergence of Web3:

Decentralization and Disintermediation: Web3 introduces decentralized platforms and protocols that reduce reliance on intermediaries, such as advertising networks and social media platforms. This enables direct peer-to-peer interactions between brands and consumers, bypassing traditional gatekeepers and intermediaries.

Ownership of Data and Identity: In the Web3 era, individuals have greater ownership and control over their data and digital identity. Blockchain technology allows users to manage their personal information securely, granting permission for its use and enabling monetization through token-based incentives.

Tokenized Incentives and Rewards: Web3 introduces token-based economies where users are rewarded with tokens for their engagement, attention, and contributions to decentralized platforms. Marketing campaigns can leverage tokenized incentives to incentivize desired behaviors, such as sharing content, providing feedback, or participating in community activities.

Transparency and Trust: Blockchain technology provides transparency and immutability, increasing trust between brands and consumers. Smart contracts enable verifiable transactions and enforce trustless agreements, reducing the risk of fraud and enhancing accountability in marketing interactions.

WFA: Going beyond your core professional interests and reflecting on society and humanity as a whole – what impact has the emergence of blockchain, NFT, and Web3 had on our shared future? What global opportunities and perspectives have these technologies opened up for us?

Jay Koh: The emergence of blockchain, NFTs, and Web3 technologies has had a profound impact on our shared future, presenting both opportunities and challenges that extend far beyond individual professional interests. Here’s how these technologies have influenced society and humanity as a whole, along with the global opportunities and perspectives they have opened up:

Decentralization and Empowerment: Blockchain and Web3 technologies have the potential to decentralize power structures and empower individuals by democratizing access to financial services, information, and decision-making processes. This has the potential to reduce inequality, promote financial inclusion, and empower marginalized communities worldwide.

Ownership and Control: NFTs and blockchain technology enable individuals to assert ownership and control over digital assets, including art, music, collectibles, and intellectual property. This has implications for creators, enabling them to monetize their work directly, bypassing traditional intermediaries and gatekeepers.

Digital Sovereignty and Privacy: Web3 technologies enable individuals to maintain sovereignty and control over their digital identities and data. By leveraging decentralized identity solutions and cryptographic privacy tools, individuals can protect their privacy, mitigate surveillance, and regain control over their online presence.

Innovation and Collaboration: Blockchain and Web3 ecosystems foster innovation and collaboration by providing open, permissionless platforms for developers, entrepreneurs, and creatives to build and experiment with new ideas and business models. This has led to a proliferation of decentralized applications (dApps), protocols, and experiments across various industries.

WFA: What factors do you believe are critical to sustaining growth in the digital space, particularly in Web3 marketing and NFT?

Jay Koh: Several factors are critical to sustaining growth in the digital space, particularly in Web3 marketing and NFTs:

Regulatory Compliance: As the digital space evolves, regulatory frameworks around blockchain, cryptocurrencies, and NFTs are likely to become more robust. Sustaining growth requires businesses to stay informed about regulatory developments and ensure compliance with relevant laws and regulations to maintain trust and legitimacy in the market.

Scalable Infrastructure: The scalability of blockchain networks and infrastructure is essential for accommodating increasing demand and supporting growing user bases. Improvements in scalability solutions, such as layer 2 protocols, sidechains, and sharding, are crucial for sustaining growth in Web3 marketing and NFT platforms.

User Experience and Accessibility: Enhancing the user experience and making Web3 marketing and NFT platforms more accessible to mainstream users is critical for sustaining growth. This includes improving usability, reducing friction in onboarding processes, and providing educational resources to help users understand and navigate the technology.

Community Engagement and Governance: Building and nurturing vibrant communities around Web3 marketing initiatives and NFT projects is crucial for sustaining growth. Engaging with users, soliciting feedback, and involving the community in decision-making processes through decentralized governance mechanisms fosters loyalty, trust, and long-term sustainability.

WFA: In your opinion, what trends in marketing and digital interactions will gain relevance over the next 10 years?

Jay Koh: Over the next 10 years, several trends in marketing and digital interactions are likely to gain relevance, driven by technological advancements, changing consumer behaviors, and evolving market dynamics. Here are some key trends to watch:

Voice Search and AI Assistants: The rise of voice-enabled devices and AI assistants will reshape the way consumers search for information and interact with brands. Optimizing content for voice search and developing AI-powered chatbots and virtual assistants will become increasingly important for businesses to meet the needs of voice-first consumers.

Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies will transform digital interactions by enabling immersive and interactive experiences. Marketers can leverage AR and VR to create engaging product demonstrations, virtual showrooms, and branded experiences that captivate audiences and drive brand engagement.

Blockchain-based Marketing: Blockchain technology will disrupt traditional marketing practices by providing transparent, secure, and decentralized solutions for data management, advertising, and customer engagement. Blockchain-based marketing platforms can offer enhanced data privacy, fraud prevention, and transparent reward systems, fostering trust and accountability in digital interactions.

Overall, the next decade will witness significant advancements in marketing and digital interactions driven by technology, consumer preferences, and market trends.

WFA: Your position as a board member of the World Future Awards involves selecting and evaluating nominees, leading innovators, and enthusiasts in the tech industry. What factors are most important to you in terms of identifying potential WFA winners?

Jay Koh: Innovation and Creativity: I look for nominees who demonstrate innovation and creativity in their approach to solving problems or addressing challenges in the tech industry. Whether it’s developing groundbreaking technologies, introducing disruptive business models, or pushing the boundaries of what is possible, innovation is a key criterion for identifying potential WFA winners.

Impact and Significance: I assess the impact and significance of nominees’ contributions to the tech industry and society at large. Winners should have made meaningful contributions that have the potential to drive positive change, improve lives, or create value for individuals, businesses, or communities.

Scalability and Sustainability: I consider the scalability and sustainability of nominees’ projects, initiatives, or innovations. Winners should demonstrate the potential to scale their solutions beyond initial implementations and sustain their impact over the long term, whether through business growth, adoption by users, or continued relevance in evolving markets.

Ethics and Social Responsibility: I evaluate nominees based on their commitment to ethical principles and social responsibility. Winners should demonstrate integrity, transparency, and a commitment to ethical conduct in their work, as well as a consideration for the broader societal implications of their innovations.

Collaboration and Leadership: I look for nominees who exhibit strong leadership qualities and the ability to collaborate effectively with diverse stakeholders. Winners should demonstrate leadership in driving change, fostering collaboration, and inspiring others within the tech industry and beyond.

WFA: What advice do you have for companies and individuals who aim to create innovative products and services to improve the world of the future?

Jay Koh: For companies and individuals aiming to create innovative products and services to improve the world of the future, here are 3 key pieces of advice:

Identify Real Problems: Start by identifying real-world problems or challenges that you are passionate about solving. Look for pain points or inefficiencies in existing systems, industries, or processes that can be addressed through innovation and technology.

Think Long-Term and Sustainable: Focus on building products and solutions that have long-term sustainability and positive societal impact. Consider the environmental, social, and economic implications of your innovations, and strive to create sustainable solutions that benefit both present and future generations.

Embrace Creativity and Experimentation: Foster a culture of creativity, experimentation, and risk-taking within your organization. Encourage employees to think outside the box, explore new ideas, and experiment with innovative approaches to problem-solving.

To learn more about Jay Koh, visit his LinkedIn profile.

Certainty Software Named Top Enterprise Solution of 2024

Certainty Software has been selected as the winner of a respected World Future Awards for Best Enterprise Software Solution in 2024. Certainty has made an outstanding contribution to revolutionizing audit and inspection management across industries worldwide.

Certainty Software stands at the forefront of enterprise-level audit and inspection management platforms, simplifying the collection and reporting of critical data while effectively managing identified issues. Trusted by hundreds of thousands of professionals to conduct millions of audits and inspections annually, Certainty empowers companies globally to ensure compliance, mitigate risks, and enhance performance.

“At Certainty, we are dedicated to empowering businesses not only to excel in operational performance but also to make a profound impact on the environment and society,” says Hewitt Roberts, CEO of Certainty Software.

Certainty Software facilitates various crucial functions, including safety inspections, quality assurance audits, supply chain compliance assessments, and ESG assessments. Its innovative features enable enterprises to effortlessly gather data from any location, generate real-time performance metrics, access tailored reports, and effectively manage issues and non-conformances.

“Innovation lies at the core of Certainty Software’s mission. Our platform provides businesses with actionable insights that drive positive changes in sustainability, quality, and safety across diverse markets,” adds Hewitt Roberts.

Certainty’s prioritizing of quality ensures that clients can make informed decisions, manage risks effectively, and drive responsible and sustainable operations. Its intuitive mobile app allows inspectors to capture real-time data seamlessly, while standardized forms and real-time reporting streamline compliance efforts and mitigate risks promptly.

Certainty Software’s impact extends beyond operational efficiency, playing a vital role in assessing and enhancing Environment, Social, and Governance (ESG) performance. By evaluating factors such as emissions, energy consumption, human rights, and product safety, Certainty Software empowers businesses to make sustainable decisions and drive positive outcomes for society and the environment.

Experience the transformative power of Certainty Software and join the ranks of global leaders in operational excellence and sustainability. Visit for more.


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