Our Newest Visionary WFA Board Member: Luis Alberto Pérez-Ettedgui


In the world of marketing, where creativity and strategy converge, one name shines brightly – Luis Alberto Pérez-Ettedgui. With a relentless passion for crafting innovative commercial strategies and fostering highly committed teams, Luis has carved an illustrious path through the dynamic landscape of marketing. His journey showcases true dedication and a remarkable enterprise-wide vision.

Early Beginnings and Education

Born in the heart of London, England, Luis Alberto Pérez-Ettedgui is a unique blend of British and Venezuelan heritage. His multicultural background has played a pivotal role in shaping his global perspective and strategic thinking.

Luis embarked on his academic journey by earning a Bachelor’s degree in Science Management Marketing from Del Centro Technological University in 2002. Notably, he graduated Cum Laude and secured the prestigious title of #1 Top of the Class. He also holds a Bachelor’s degree in Science Methods and Procedures (Quality) from the same institution.

To further augment his knowledge and skills, Luis pursued a Master’s Degree in Business Administration with a specialization in Finance from Carabobo University in 2006. His thirst for learning and professional growth led him to complete a Certification Program in Business Management at IESA in 2011, enhancing his leadership and management acumen.

A Global Perspective

Luis’s commitment to excellence led him to Harvard University in 2013, where he completed a Leadership and Management Program Online in Company, further honing his leadership skills with a global perspective.

Currently residing in Mexico and Argentina, Luis maintains a strong presence in the Latin American market. His proficiency in both English and Spanish enables him to navigate the international business landscape seamlessly.

A Multifaceted Professional Journey

Luis’s professional journey is a tapestry of remarkable achievements and impactful roles:

  • Marketing Head NIBU (Nissan Importers Business Unit), Nissan Mexico (CDMX, Mexico)
  • LATAM Marketing Director, Nissan LATAM (Buenos Aires, Argentina, 2019-2021)
  • Marketing Director, Nissan Argentina (Buenos Aires, Argentina, December 2016-2019)
  • Commercial Director, Ituran Road Track LTD (Sao Paulo, Brazil, January 2015 – August 2015)
  • Marketing Manager, General Motors Venezolana (July 2011 – April 2014)

Awards and Accolades

Luis’s dedication and commitment have not gone unnoticed:

  • Top Sales Manager: He was recognized as the Top Sales Manager in 2009 and 2011 in the Sales category by the prestigious business magazine “Gerente” in Venezuela.
  • Academic Excellence: Luis’s academic achievements include graduating Cum Laude with #1 Top of the Class honors in Science Management Marketing in 2002. His thesis received Honorific Distinction.
  • Effie Gold Award: Luis was instrumental in securing the Effie Gold Award for Best Live Campaign and Best Launching Campaign, a testament to his marketing prowess.

Continuous Learning and Growth

In addition to his academic achievements and professional accomplishments, Luis has consistently invested in expanding his knowledge through various courses. These include Digital Marketing, CRM, ISO-9000, Price Strategy, Service Quality, Knowledge Management, Advertising, Brand Management, Social Marketing, Precision Marketing, and Customer Experience.

Beyond the Boardroom

Outside the world of marketing, Luis is an avid sports enthusiast. His hobbies include wakeboarding, baseball, tennis, and more. These interests reflect his competitive spirit and drive to excel in all aspects of life.


Luis Alberto Pérez-Ettedgui’s journey in the realm of marketing is remarkable, and with a multicultural background, a global perspective, and an impressive track record, he continues to push boundaries and unlock new horizons in commercial strategy. His story is an inspiration to aspiring marketers and WFA is glad to have him join our team as our newest board member.

Dora Hrkac – The Small Factory of Great Ideas – WFA’s Newest Board Member

The World Future Awards board is proud to announce that we are expanding, and are welcoming pioneering and energetic entrepreneurs. Today, we are delighted to introduce you to our new WFA Board Member, Dora Hrkac. With a trailblazing career in marketing and communications, Dora Hrkac brings a wealth of experience and innovation to the World Future Awards.

Dora Hrkac is an accomplished Marketing and Public Relations professional with over 11 years of experience, during which she has effectively managed marketing projects from conception to implementation. Her career has been marked by a relentless focus on creating and developing powerful marketing strategies that leverage digital and other platforms to increase sales, boost brand awareness, and enhance overall company productivity.

Dora’s expertise spans a wide array of sectors, providing her with a well-rounded understanding of marketing strategies and industry dynamics applicable to B2C, B2B, and G2B markets. Her impressive track record spans across multiple industries, including branding, tourism, hospitality, healthcare, and technology. Her boundless ambition consistently brings fresh perspectives and unique initiatives to the table, contributing significantly to the growth of the companies she has worked with.

In her most recent role as Head of Marketing and Communications at Esyasoft Holding Ltd. in Dubai, DIFC, Dora spearheaded numerous marketing campaigns focused on sustainability and employer branding. Her efforts resulted in a substantial increase in brand awareness and customer engagement, leading to the successful opening of several new markets, including India, UAE, Africa, KSA, UK, Europe, and the US.

Dora’s reputation as a marketing and communications expert extends beyond her professional roles. She is an Official Member of the Forbes Communications Council, an invitation-only organization for senior-level PR and communications executives. Her articles, which draw on her MarCom expertise, are frequently published on Forbes.com, further establishing her as a thought leader in the industry.

In March 2023, Dora received the prestigious Gold Stevie Award for The Most Innovative Communications Professional of the Year in MENA, a testament to her creative and forward-thinking approach to communications.

Dora’s extensive network, particularly in the UAE and KSA, is a testament to her ability to connect with influential individuals. With 18,000 followers/contacts on her LinkedIn profile, including C-level executives and decision-makers, she consistently engages her audience, generating over 2 million impressions in the past year.

Beyond her professional accomplishments, Dora is a contributing author for leading newspapers and magazines, covering various topics. Marketing and Communications are not just her job but her passion and a constant part of her life. Her boundless creativity and writing talent have earned her the moniker of a “small factory of great ideas.”

Dora Hrkac is a highly passionate and outspoken individual who thrives on challenges. She finds joy in networking and inspiring people with exciting, educational, and self-improvement topics. Her greatest strengths, creativity, and writing talent have been instrumental in her success.

As she joins the World Future Awards board, Dora’s motivation and her ability to think outside the box will undoubtedly bring a fresh perspective to the organization. She believes in letting her accomplishments speak for themselves and is always in pursuit of excellence and improvement. Her addition to the WFA Board promises a future filled with innovation and forward-thinking strategies.

Kristoff D’oria di Cirie, Creative Director, Co-Founder, and Chief Creative Officer at Insogni Studio

For more than 10 years, Kristoff D’oria di Cirie has been actively developing his expertise in brand strategy, immersive design, and experiential design sectors. Kristoff’s extensive expertise and creative approach allow him to create impressive spaces that reflect the history and identity of brands. The projects realized under his guidance evoke vivid emotions and positive impressions in the audience, resulting in increased business results. Commercial interiors by Kristoff D’oria di Cirie deliver lasting brand experiences that not only engage audiences but also drive significant sales growth.

With his extensive experience and commitment, Kristoff makes a significant contribution to the selection of the most meaningful and relevant products and services provided by the World Future Awards nominees.

From Science Fiction to Reality: Futuristic Technologies That Are Here Today


In the world of science fiction, the realm of possibilities knows no bounds. From teleportation devices to sentient robots, these imaginative tales have fueled our fascination with what the future might hold. But what if I told you that many of these futuristic technologies are no longer confined to the pages of novels or the silver screen? They have transcended fiction and are now very much a part of our reality. In this blog, we embark on a thrilling journey to explore how science fiction has turned into fact, introducing you to some of the most astounding technologies that are shaping our world today.

The Power of Imagination

Science fiction has always been a wellspring of inspiration for technological progress. Visionaries like Jules Verne and Isaac Asimov, with their tales of submarines and robots, have spurred the imaginations of scientists and engineers. As a result, many once-fanciful concepts are now part of our daily lives.

Futuristic Technologies

Artificial Intelligence and Machine Learning

Artificial Intelligence (AI) and Machine Learning, once mere science fiction dreams, are now ubiquitous. AI algorithms power virtual assistants like Siri and recommendation systems on streaming platforms. They analyze vast datasets, making predictions and decisions, from stock trading to medical diagnoses.

Virtual Reality and Augmented Reality

The concept of stepping into virtual worlds or overlaying digital information on the real world was a staple of science fiction. Today, Virtual Reality (VR) and Augmented Reality (AR) have become transformative technologies. They are used in gaming, education, training simulations, and even medical procedures. The potential applications of VR and AR are vast, from enhancing remote work experiences to revolutionizing how we learn.

Robotics and Automation

Robots were once the stuff of sci-fi, portrayed as helpful companions or menacing adversaries. Today, they are a reality in manufacturing, healthcare, and space exploration. Robots like Boston Dynamics’ Spot navigate complex terrains, while automation has revolutionized industries, streamlining production and logistics.

Biotechnology and Genetic Engineering

Genetic engineering was once a futuristic notion, but today it’s at the forefront of medical and biological research. CRISPR-Cas9, a revolutionary gene-editing tool, has the potential to cure genetic diseases and transform agriculture.

Futuristic Technologies

Renewable Energy and Sustainability

The fight against climate change is driving innovations in renewable energy. Solar and wind power, once on the fringes, are now mainstream energy sources. Sustainable practices, from circular economies to eco-friendly products, are shaping a greener, more responsible future.

Space Exploration and Colonization

Humanity’s dream of exploring distant galaxies and colonizing other planets has made significant strides. Missions to Mars and lunar exploration projects are no longer confined to the imagination. Space technology is advancing rapidly, with private companies joining the race to the stars.

Futuristic Technologies

The Role of Innovation and Collaboration

The transition from science fiction to reality owes much to innovators, scientists, engineers, and visionaries who dared to turn dreams into blueprints. Collaboration between public institutions, private companies, and individuals has been instrumental in bringing these technologies to life. It showcases the incredible power of human imagination, determination, and cooperation.


In our journey from science fiction to reality, we’ve witnessed the transformation of fantastical concepts into the fabric of our everyday lives. These futuristic technologies are not just shaping our present but also laying the groundwork for an even more astonishing future. As we continue to push the boundaries of what’s possible, let us remember that the line between science fiction and reality is not a barrier but an invitation to explore, create, and innovate. The future is now, and it’s a thrilling ride into the unknown—a journey we’re all a part of.

Learn more about World Future Awards and how you can apply today: https://worldfutureawards.com/


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