Our Newest Visionary WFA Board Member: Luis Alberto Pérez-Ettedgui


In the world of marketing, where creativity and strategy converge, one name shines brightly – Luis Alberto Pérez-Ettedgui. With a relentless passion for crafting innovative commercial strategies and fostering highly committed teams, Luis has carved an illustrious path through the dynamic landscape of marketing. His journey showcases true dedication and a remarkable enterprise-wide vision.

Early Beginnings and Education

Born in the heart of London, England, Luis Alberto Pérez-Ettedgui is a unique blend of British and Venezuelan heritage. His multicultural background has played a pivotal role in shaping his global perspective and strategic thinking.

Luis embarked on his academic journey by earning a Bachelor’s degree in Science Management Marketing from Del Centro Technological University in 2002. Notably, he graduated Cum Laude and secured the prestigious title of #1 Top of the Class. He also holds a Bachelor’s degree in Science Methods and Procedures (Quality) from the same institution.

To further augment his knowledge and skills, Luis pursued a Master’s Degree in Business Administration with a specialization in Finance from Carabobo University in 2006. His thirst for learning and professional growth led him to complete a Certification Program in Business Management at IESA in 2011, enhancing his leadership and management acumen.

A Global Perspective

Luis’s commitment to excellence led him to Harvard University in 2013, where he completed a Leadership and Management Program Online in Company, further honing his leadership skills with a global perspective.

Currently residing in Mexico and Argentina, Luis maintains a strong presence in the Latin American market. His proficiency in both English and Spanish enables him to navigate the international business landscape seamlessly.

A Multifaceted Professional Journey

Luis’s professional journey is a tapestry of remarkable achievements and impactful roles:

  • Marketing Head NIBU (Nissan Importers Business Unit), Nissan Mexico (CDMX, Mexico)
  • LATAM Marketing Director, Nissan LATAM (Buenos Aires, Argentina, 2019-2021)
  • Marketing Director, Nissan Argentina (Buenos Aires, Argentina, December 2016-2019)
  • Commercial Director, Ituran Road Track LTD (Sao Paulo, Brazil, January 2015 – August 2015)
  • Marketing Manager, General Motors Venezolana (July 2011 – April 2014)

Awards and Accolades

Luis’s dedication and commitment have not gone unnoticed:

  • Top Sales Manager: He was recognized as the Top Sales Manager in 2009 and 2011 in the Sales category by the prestigious business magazine “Gerente” in Venezuela.
  • Academic Excellence: Luis’s academic achievements include graduating Cum Laude with #1 Top of the Class honors in Science Management Marketing in 2002. His thesis received Honorific Distinction.
  • Effie Gold Award: Luis was instrumental in securing the Effie Gold Award for Best Live Campaign and Best Launching Campaign, a testament to his marketing prowess.

Continuous Learning and Growth

In addition to his academic achievements and professional accomplishments, Luis has consistently invested in expanding his knowledge through various courses. These include Digital Marketing, CRM, ISO-9000, Price Strategy, Service Quality, Knowledge Management, Advertising, Brand Management, Social Marketing, Precision Marketing, and Customer Experience.

Beyond the Boardroom

Outside the world of marketing, Luis is an avid sports enthusiast. His hobbies include wakeboarding, baseball, tennis, and more. These interests reflect his competitive spirit and drive to excel in all aspects of life.


Luis Alberto Pérez-Ettedgui’s journey in the realm of marketing is remarkable, and with a multicultural background, a global perspective, and an impressive track record, he continues to push boundaries and unlock new horizons in commercial strategy. His story is an inspiration to aspiring marketers and WFA is glad to have him join our team as our newest board member.

Dora Hrkac – The Small Factory of Great Ideas – WFA’s Newest Board Member

The World Future Awards board is proud to announce that we are expanding, and are welcoming pioneering and energetic entrepreneurs. Today, we are delighted to introduce you to our new WFA Board Member, Dora Hrkac. With a trailblazing career in marketing and communications, Dora Hrkac brings a wealth of experience and innovation to the World Future Awards.

Dora Hrkac is an accomplished Marketing and Public Relations professional with over 11 years of experience, during which she has effectively managed marketing projects from conception to implementation. Her career has been marked by a relentless focus on creating and developing powerful marketing strategies that leverage digital and other platforms to increase sales, boost brand awareness, and enhance overall company productivity.

Dora’s expertise spans a wide array of sectors, providing her with a well-rounded understanding of marketing strategies and industry dynamics applicable to B2C, B2B, and G2B markets. Her impressive track record spans across multiple industries, including branding, tourism, hospitality, healthcare, and technology. Her boundless ambition consistently brings fresh perspectives and unique initiatives to the table, contributing significantly to the growth of the companies she has worked with.

In her most recent role as Head of Marketing and Communications at Esyasoft Holding Ltd. in Dubai, DIFC, Dora spearheaded numerous marketing campaigns focused on sustainability and employer branding. Her efforts resulted in a substantial increase in brand awareness and customer engagement, leading to the successful opening of several new markets, including India, UAE, Africa, KSA, UK, Europe, and the US.

Dora’s reputation as a marketing and communications expert extends beyond her professional roles. She is an Official Member of the Forbes Communications Council, an invitation-only organization for senior-level PR and communications executives. Her articles, which draw on her MarCom expertise, are frequently published on Forbes.com, further establishing her as a thought leader in the industry.

In March 2023, Dora received the prestigious Gold Stevie Award for The Most Innovative Communications Professional of the Year in MENA, a testament to her creative and forward-thinking approach to communications.

Dora’s extensive network, particularly in the UAE and KSA, is a testament to her ability to connect with influential individuals. With 18,000 followers/contacts on her LinkedIn profile, including C-level executives and decision-makers, she consistently engages her audience, generating over 2 million impressions in the past year.

Beyond her professional accomplishments, Dora is a contributing author for leading newspapers and magazines, covering various topics. Marketing and Communications are not just her job but her passion and a constant part of her life. Her boundless creativity and writing talent have earned her the moniker of a “small factory of great ideas.”

Dora Hrkac is a highly passionate and outspoken individual who thrives on challenges. She finds joy in networking and inspiring people with exciting, educational, and self-improvement topics. Her greatest strengths, creativity, and writing talent have been instrumental in her success.

As she joins the World Future Awards board, Dora’s motivation and her ability to think outside the box will undoubtedly bring a fresh perspective to the organization. She believes in letting her accomplishments speak for themselves and is always in pursuit of excellence and improvement. Her addition to the WFA Board promises a future filled with innovation and forward-thinking strategies.


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