Over centuries the forms of interaction between people in society have changed, and the search for the optimal organization of community management has been conducted. And for a long time, decision-making determining the lives of large communities was the privilege of a small circle of people, while the opinion of the majority of the population, for various reasons, was not taken into account. Zencityuses advanced tools and techniques to engage the public and create effective interaction between the public and public institutions. The innovative, community-driven decision-making solution was recognized by the World Future Awards research group, and Zencity was named a winner in the category of Best AI-powered Community Engagement Platform.
World Future Awards is a global award selecting, recognizing, celebrating, and promoting the best products, software, and services that will transform the global economy and define the landscape of the future. The organization researches inventions across all categories, including technology, beauty, health care, food, home, and entertainment, that are making the world better, smarter or even a bit more fun.
The development of high technology and tools for processing large amounts of data have changed the global information landscape, and the sphere of public opinion and the work of local governments is no exception. Zencity uses cutting-edge advances in data processing to solve the problem of interaction between the public and local governments and make a significant contribution to solving social problems on a global level.
The Zencity team has developed the Zencity 360 platform, which includes a wide range of high-performance tools to help local governments hear from the public and incorporate them into their decision-making. By consolidating large amounts of data, the platform makes sense of it and allows you to highlight key messages for good governance and building public trust.
Zencity 360 enables real-time media monitoring and online discussions to track public reactions to certain events. The platform’s options also include an inclusive digital collaboration center, community surveys, a module for measuring and improving services, and other tools with which authorities can increase public trust and justify it through well-established interaction and informed decision-making.
The challenges faced by the food and catering industry in recent years have challenged leading market players to look for innovative solutions for further successful development. The advanced approach provided by the PreciTasteteam is aimed at changing the industry and helping to address key issues for quick-service restaurants, including improving the customer and employee experience and reducing food waste. The effectiveness of PreciTaste’s products and services has been successfully proven in practice when they have significantly improved the performance of food service establishments of various types. This year, the platform’s success was validated by the World Future Awards research team, which named PreciTaste the winner in the Best AI-driven Foodservice Platform category.
World Future Awards is a global award selecting, recognizing, celebrating, and promoting the best products, software, and services that will transform the global economy and define the landscape of the future. The organization researches inventions across all categories, including technology, beauty, health care, food, home, and entertainment, that are making the world better, smarter or even a bit more fun.
The development of artificial intelligence technology has boosted various fields, and for the food service industry, it has also marked the opening of new horizons. PreciTaste has leveraged cutting-edge technology and best practices from food service leaders to set the standard for the management and pave the way for the future of QSR.
PreciTaste is an innovative food tech company that uses deep-tech computer vision and machine learning to provide real-time recommendations to food service kitchen crews. With its proprietary Vision AI platform and deep learning, it assists crews in three key areas – «What to Cook When,» «What to Prep When,» and «Order Accuracy Assistance.»
The solution uses cameras installed around quick-service restaurants to track customer demand and match it with food inventories in the kitchen. Using a variety of data, the platform makes recommendations to workers on how much food to prepare and which dishes will be in demand. With the help of cameras in the kitchen and touchscreens, PreciTaste also gives clear instructions on how to prepare food.
The PreciTaste team has already deployed more than 1,750 food artificial intelligence systems, each of which, in turn, helps improve the platform. The practice has shown that its use helps eliminate up to 86% of food waste, reduce the average storage time of freshly prepared ingredients by 35%, and consolidate up to 40% of kitchen tasks.
One of the greatest benefits of high-tech has been that it has allowed machines to do things that only humans could do, freeing up resources for more important things. Enthusiasts continue to explore the potential of AI and develop software that, without exaggeration, pushes the boundaries of document processing and takes business to the next level. One of the leaders in this direction is Automation Hero, which has offered a unique solution for comprehensive automation of document-related processes. This year, the outstanding achievements of the Automation Hero team were recognized by the World Future Awards research team, and the company was named the winner in the category of Best AI-driven Document Processing Platform.
World Future Awards is a global award selecting, recognizing, celebrating, and promoting the best products, software, and services that will transform the global economy and define the landscape of the future. The organization researches inventions across all categories, including technology, beauty, health care, food, home, and entertainment, that are making the world better, smarter or even a bit more fun.
With the ever-increasing volume of data, the issue of rapid and high-quality processing, structuring, and analysis becomes crucial. Automation Hero makes a significant contribution to the future by offering technology that opens unprecedented prospects in optimizing company operations, improving customer service, and finding new sources of revenue.
Automation Hero is a comprehensive SaaS platform that uses artificial intelligence to process and automate documents. The creators of the platform have developed an AI engine capable of efficiently performing manual tasks related to viewing, understanding, extracting data, and taking action on documents. Particular emphasis is placed on processing semi-structured and unstructured documents, including handwritten text, photos, PDFs, claims, invoices, etc.
A proprietary optical character recognition engine converts scanned documents into data and uses contextual cues to recognize the most complex handwriting. And Automation Hero, as an end-to-end platform, doesn’t limit itself to individual aspects of document processing but encompasses the entire process. Its ease of use and functionality makes the platform extremely user-friendly and accessible without the need for IT specialists. This allows Automation Hero to successfully fulfill its core mission of democratizing access to AI and automation.
The phrase “metaverse” was first invented and used in Neal Stephenson’s 1992 Sci-fi novel Snow Crash. The word «metaverse» is a combination of the English word «universe» with the Greek word «Meta,» which means «after» or «beyond.» In that novel, characters use virtual reality goggles to move through a three-dimensional cityscape constructed entirely with computer code, while experiencing a full spectrum of immersive sensory experiences.
With a compound annual growth rate of 47.2%, the worldwide metaverse market will increase from USD 61.8 billion in 2022 to USD 426.9 billion in 2027.It is anticipated to grow at the fastest rate in Asia Pacific, with an average annual growth rate of 49.6% over the next five years. While practitioners in the space currently have varying definitions of the metaverse, we agree in general that the metaverse needs to have three ingredients to be considered as a metaverse: It needs to be immersive, social and interactive.
Opportunities for Brands
What then, are the opportunities for brands in the metaverse? Let’s take a deeper look into three opportunities for brands here:
Opportunity #1: Additional sources of revenue
The metaverse can be additional sources of revenue for brands.
There are many ways of creating additional sources of revenue for brands. Brands on the metaverse can sell their intellectual property as NFTs, and build Web3.0 brand equity and collectibles with brand storytelling. Some brands may even sell NFT lands!
With innovative decentralised finance tools, brands can also create character gaming worlds on the open metaverse and monetisze accordingly.
Opportunity #2: Zero physical inventory, higher profits
Especially for the luxury and retail industries, physical inventory planning and management can be a major cost center and when mismanaged, can even cost the company to incur heavy losses.
Through NFTs as a vehicle in the open metaverse however, brands enjoy zero physical inventory that is subject to wear and tear, and depreciation. The marginal cost of producing an additional NFT as a product is almost negligible if we are using generative AI to create the artwork; yet the marginal revenue of the NFT can still be the same as that of the physical product.
This leads to an increased probability of exponential profits.
Opportunity #3: A brand new way of storytelling and enhancing of consumer experience
Brands can also make use of the emerging technologies associated with the metaverse to create better, alternative immersive experiences for their users. Some interesting tools that have the power to positively influence end-user engagement include metahumans, augmented reality, virtual reality and even haptic suits.
The increased deployment of 5G in Southeast Asia is likely to speed up networks to such an extent that marketers will be able to build dynamic digital worlds that can change in real-time. Truly, as marketers, we are only limited by our imaginations!
Increasingly, phygital is becoming a bigger and bigger phenomenon in retail. Utilizing virtual try-ons and AR-enabled commerce makes it simpler for customers and increases their confidence in their buying decisions. The true secret to keeping their interest is to curate and design an unexpected retail experience and make it more enjoyable.
Immersive storytelling enables viewers to move from «observation» to «experience,» allowing customers to figuratively «put themselves in another’s shoes» and feel that they are part of something larger than themselves. It opens up an opportunity for brand storytellers to develop closer relationships with customers. Immersive experiences that create a shared experience can enhance the relationship between the customer and the brand, especially in this age when customers are more interested than ever in learning about the purpose of brands and how those values are aligned with their own.
Level Up: Use your Brand DNA as an Anchor
It is clear that most brands are generally currently experimenting with the metaverse, which gives rise to the popular conception that it could just be a hype and nothing sustainable.
Technological cycles of change are getting shorter and shorter. As marketers, we have to learn how to make better choices with faster and less complete, highly asymmetrical information. This could mean getting used to dynamic states and pivoting along the way, rather than expecting things to go as plan.
Overall, with the huge capital flow going into the space, there is also a high probability that the metaverse will become a self-fulfilling prophecy. Therefore, the right question that a brand should be asking could be how to “be okay with” risk while still boldly experimenting in the space.
Have fun, good luck!
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Soh Wan Wei CEO & Founder IKIGUIDE Metaverse Collective
Bio:
Wan Wei is CEO and co-founder of IKIGUIDE Metaverse Collective (IMC). As the top media, education, consulting and co-creation collective, we work to bridge the knowledge & resource gaps in the Asian metaverse industry.
IMC counts NYSE-listed Nutanix, Philips, Hitachi, DBS, Crypto.com and non-profit alliance ChangemakersXchange as some of the key clients and partners in its portfolio. Wan Wei is also a guest-trainer at Singapore Management University Academy and Aventis Graduate School.
Wan Wei is also one of the founding team members of the dWeb Southeast Asian node and the Metaverse for All: Diversity, Equity and Inclusivity Movement.
In a rapidly changing world, effective communication largely determines the success of individuals and large businesses. Keeping up with the time and technology, new innovations are appearing in the field of communication methods, which take the interaction between business and consumers, as well as between employees to a new level. The development of conversational channels has provided the opportunity to create a new type of experience, and Yellow.ai has brilliantly seized this opportunity. This pioneering conversational artificial intelligence platform offered the perfect tool for automated on-demand service, which received recognition from the World Future Awards and was named a winner in the category of Best AI-Powered Customer Experience.
World Future Awards is a global award selecting, recognizing, celebrating, and promoting the best products, software, and services that will transform the global economy and define the landscape of the future. The organization researches inventions across all categories, including technology, beauty, health care, food, home, and entertainment, that are making the world better, smarter or even a bit more fun.
Yellow.ai offers an innovative solution that has already shown its great potential to increase the level of interaction between businesses and consumers as well as between employees of companies. The platform is already a leader in more than 50 countries around the world and is changing the digital user experience for the better on a global scale.
Yellow.ai is the world’s leading enterprise-grade conversational AI platform, created in 2016 using the best of human and artificial intelligence. The platform was created to ensure that with the growth of digital users, enterprises have a functional and inclusive tool that provides intuitive and real-time service. In an era of high social engagement, mobility, high competitiveness and speed of decision making, Yellow.ai has become the ideal solution for transforming and scaling the customer experience.
Through the use of Dynamic AI Agents, Yellow.ai delivers human-like interactions, increasing customer satisfaction, and employee engagement. The platform functions via more than 35 voice and text channels, supporting communication in more than 135 languages. This effectively solves real-world problems, including increased customer satisfaction, reduced support agent costs, and higher upsell/cross-sell rates.
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