Award-Winning e-MOTION Helmet Showcases Nissan’s Inclusive Future Vision

Nissan Mexicana has achieved a groundbreaking milestone by winning its first World Future Awards in the Automotive category, recognized for Best Inclusive Automotive Innovation. This accolade highlights Nissan’s dedication to redefining mobility and accessibility through purposeful innovation.

At the heart of this recognition is the Nissan e-MOTION Helmet, an extraordinary invention leveraging brainwave technology to empower individuals with physical disabilities. Developed in collaboration with the University of Texas and visionary scientist Dr. Lucian Gheorghe, the e-MOTION Helmet translates brain electrical signals into actionable commands, enabling users to operate car simulators. This cutting-edge technology highlights Nissan’s innovative spirit but is also a gateway to independence and mobility for underserved populations.

The e-MOTION Helmet made its debut during the Formula E race in Mexico City in early 2024, captivating audiences worldwide. A live demonstration by a trained driver with disabilities showcased its transformative potential, underscoring Nissan’s mission to make inclusivity a core principle of mobility solutions. Guided by Managing Director Rodrigo Centeno and Senior Marketing Director Humberto Gomez, Nissan Mexicana is charting new paths from its headquarters in Mexico City, revolutionizing the automotive landscape one breakthrough at a time.

As Nissan refines the e-MOTION Helmet for broader accessibility, plans are underway to expand test-drive opportunities at future Formula E events, enabling more individuals to experience its empowering capabilities. For the automotive industry, this innovation sets a new benchmark, challenging manufacturers to prioritize inclusivity in their designs and foster a more equitable future.

“We are honored to receive this award, which reflects Nissan’s commitment to making mobility accessible to everyone,” said Rodrigo Centeno, Managing Director of Nissan Mexicana. “The e-MOTION Helmet showcases the incredible possibilities that emerge when innovation is paired with purpose. I extend my heartfelt gratitude to the World Future Awards for recognizing our vision to shape a future where everyone can enjoy the freedom of mobility.”

More than a technological marvel, the e-MOTION Helmet represents a movement toward inclusivity. For individuals with disabilities, it offers empowerment and independence. For the industry, it serves as a catalyst for change, demonstrating how businesses can address societal challenges while unlocking new opportunities.

Built to Nissan’s exacting standards of quality, safety, and reliability, the e-MOTION Helmet is being refined to ensure maximum ease of use and accessibility. By eliminating barriers that have traditionally excluded individuals with disabilities, Nissan is reshaping societal perceptions of what is possible.

Through bold innovation and a deep sense of social responsibility, Nissan envisions a future where mobility is inclusive for all. The e-MOTION Helmet is the picture of progress, transforming lives and the broader automotive ecosystem.

To learn more about Nissan Mexicana and its groundbreaking innovations, visit www.nissan.com.mx.