q_admin, Author at World Future Awards

The Present and Future of AI in Marketing: Interview with Jay Koh, the new WFA Board Member

Posted on April 12, 2024July 2, 2024 by q_admin

The World Future Awards board continues to expand its expertise thanks to new team members. We are proud to introduce Jay Koh, the new WFA Board Member, whose extensive experience in blockchain and Web3 will help recognize and celebrate the industry’s most brilliant and promising innovators. Jay Koh graciously agreed to answer our questions, and we’re happy to share his answers below.

World Future Awards: First of all, let us welcome you to the World Future Awards team and congratulate you on your new professional achievement. To begin, could you give a brief overview of your career and outline your core professional interests?

Jay Koh: I have been in the Web3 space since 2017. My career journey has been dynamic, spanning roles in different projects such as project management, marketing, and business development. And I’ve been fortunate to work with diverse teams and projects that have enriched my skill set and expertise.

I am the founder of Kryptoia, a blockchain advisory firm that helps companies and individuals leverage the power of blockchain technology. I also founded the Singapore Blockchain Club, a network of blockchain enthusiasts and professionals in 2018. In 2022, I founded the Association Blockchain Asia (ABA), a platform for blockchain collaboration and innovation.

I am a dedicated blockchain consultant who supports various blockchain projects in achieving their objectives. I provide strategic, marketing, and business development advice and guidance to help projects overcome challenges and seize opportunities.

WFA: What initially attracted you to the field of Web3, blockchain, and NFT? How did you develop your expertise in this area?

Jay Koh: What initially attracted me to the field of Web3, blockchain, and NFT was the potential to revolutionize various industries through decentralized technologies. I was fascinated by the concept of decentralization and its ability to democratize access, increase transparency, and eliminate intermediaries in different sectors such as finance, art, gaming, and supply chain management.

To develop my expertise in this area, I embarked on a journey of continuous learning and exploration. I began by immersing myself in relevant literature, whitepapers, and online resources to gain a fundamental understanding of blockchain technology and its applications. Additionally, I actively participated in online communities, forums, and discussion groups to stay updated on the latest developments and trends.

Overall, my journey to becoming proficient in this field has been characterized by curiosity, dedication, and a commitment to lifelong learning. I am passionate about leveraging blockchain technology to drive innovation, empower individuals, and create positive impact across various domains.

WFA: What accomplishments and milestones in your career are particularly important to you and crucial in terms of further growth and shaping your professional interests?

Jay Koh: Leading successful projects, launching innovative products or services, and contributing to impactful initiatives can be key accomplishments that shape professional interests and demonstrate expertise in this space. Able to lead the Association Blockchain Asia with a group of entrepreneurs to grow the Asia blockchain community to impact the Web3 space.

WFA: Web3 is one of the most relevant and fastest-growing high-tech areas. How do you manage to stay on the crest of the wave and maintain a leadership position in this tumultuous industry?

Jay Koh: Staying on the crest of the wave and maintaining a leadership position in the rapidly evolving landscape of Web3 requires a combination of proactive strategies, continuous learning, and adaptive leadership. Here’s how I manage to stay ahead in this tumultuous industry:

Continuous Learning and Skill Development: I prioritize ongoing education and skill development to stay updated on the latest trends, technologies, and developments in Web3. This involves regularly attending industry conferences, workshops, and webinars, as well as pursuing relevant courses and certifications. By staying abreast of emerging trends and advancements, I can anticipate changes and adapt my skills accordingly.

Networking and Collaboration: I actively engage with industry peers, thought leaders, and stakeholders through networking events, online forums, and collaborative projects. Building strong relationships within the Web3 community enables me to exchange ideas, share insights, and collaborate on innovative solutions. By fostering a network of trusted contacts, I gain valuable perspectives and stay connected to the pulse of the industry.

Experimentation and Innovation: I embrace a culture of experimentation and innovation, constantly exploring new ideas, technologies, and use cases within the Web3 space. This involves experimenting with new tools, platforms, and protocols, as well as seeking out opportunities for creative problem-solving and disruptive innovation. By taking calculated risks and pushing the boundaries of what is possible, I can stay ahead of the curve and drive meaningful change in the industry.

WFA: How would you describe the marketing industry before Web3 and after it? What are the essential changes?

Jay Koh: Before Web3, the marketing industry operated primarily within centralized systems, relying on traditional channels such as television, radio, print media, and digital advertising platforms like Google and Facebook. Marketing efforts were often one-way communications from brands to consumers, with limited opportunities for interaction or engagement beyond passive consumption of content. Here’s how the marketing industry has evolved after the emergence of Web3:

Decentralization and Disintermediation: Web3 introduces decentralized platforms and protocols that reduce reliance on intermediaries, such as advertising networks and social media platforms. This enables direct peer-to-peer interactions between brands and consumers, bypassing traditional gatekeepers and intermediaries.

Ownership of Data and Identity: In the Web3 era, individuals have greater ownership and control over their data and digital identity. Blockchain technology allows users to manage their personal information securely, granting permission for its use and enabling monetization through token-based incentives.

Tokenized Incentives and Rewards: Web3 introduces token-based economies where users are rewarded with tokens for their engagement, attention, and contributions to decentralized platforms. Marketing campaigns can leverage tokenized incentives to incentivize desired behaviors, such as sharing content, providing feedback, or participating in community activities.

Transparency and Trust: Blockchain technology provides transparency and immutability, increasing trust between brands and consumers. Smart contracts enable verifiable transactions and enforce trustless agreements, reducing the risk of fraud and enhancing accountability in marketing interactions.

WFA: Going beyond your core professional interests and reflecting on society and humanity as a whole – what impact has the emergence of blockchain, NFT, and Web3 had on our shared future? What global opportunities and perspectives have these technologies opened up for us?

Jay Koh: The emergence of blockchain, NFTs, and Web3 technologies has had a profound impact on our shared future, presenting both opportunities and challenges that extend far beyond individual professional interests. Here’s how these technologies have influenced society and humanity as a whole, along with the global opportunities and perspectives they have opened up:

Decentralization and Empowerment: Blockchain and Web3 technologies have the potential to decentralize power structures and empower individuals by democratizing access to financial services, information, and decision-making processes. This has the potential to reduce inequality, promote financial inclusion, and empower marginalized communities worldwide.

Ownership and Control: NFTs and blockchain technology enable individuals to assert ownership and control over digital assets, including art, music, collectibles, and intellectual property. This has implications for creators, enabling them to monetize their work directly, bypassing traditional intermediaries and gatekeepers.

Digital Sovereignty and Privacy: Web3 technologies enable individuals to maintain sovereignty and control over their digital identities and data. By leveraging decentralized identity solutions and cryptographic privacy tools, individuals can protect their privacy, mitigate surveillance, and regain control over their online presence.

Innovation and Collaboration: Blockchain and Web3 ecosystems foster innovation and collaboration by providing open, permissionless platforms for developers, entrepreneurs, and creatives to build and experiment with new ideas and business models. This has led to a proliferation of decentralized applications (dApps), protocols, and experiments across various industries.

WFA: What factors do you believe are critical to sustaining growth in the digital space, particularly in Web3 marketing and NFT?

Jay Koh: Several factors are critical to sustaining growth in the digital space, particularly in Web3 marketing and NFTs:

Regulatory Compliance: As the digital space evolves, regulatory frameworks around blockchain, cryptocurrencies, and NFTs are likely to become more robust. Sustaining growth requires businesses to stay informed about regulatory developments and ensure compliance with relevant laws and regulations to maintain trust and legitimacy in the market.

Scalable Infrastructure: The scalability of blockchain networks and infrastructure is essential for accommodating increasing demand and supporting growing user bases. Improvements in scalability solutions, such as layer 2 protocols, sidechains, and sharding, are crucial for sustaining growth in Web3 marketing and NFT platforms.

User Experience and Accessibility: Enhancing the user experience and making Web3 marketing and NFT platforms more accessible to mainstream users is critical for sustaining growth. This includes improving usability, reducing friction in onboarding processes, and providing educational resources to help users understand and navigate the technology.

Community Engagement and Governance: Building and nurturing vibrant communities around Web3 marketing initiatives and NFT projects is crucial for sustaining growth. Engaging with users, soliciting feedback, and involving the community in decision-making processes through decentralized governance mechanisms fosters loyalty, trust, and long-term sustainability.

WFA: In your opinion, what trends in marketing and digital interactions will gain relevance over the next 10 years?

Jay Koh: Over the next 10 years, several trends in marketing and digital interactions are likely to gain relevance, driven by technological advancements, changing consumer behaviors, and evolving market dynamics. Here are some key trends to watch:

Voice Search and AI Assistants: The rise of voice-enabled devices and AI assistants will reshape the way consumers search for information and interact with brands. Optimizing content for voice search and developing AI-powered chatbots and virtual assistants will become increasingly important for businesses to meet the needs of voice-first consumers.

Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies will transform digital interactions by enabling immersive and interactive experiences. Marketers can leverage AR and VR to create engaging product demonstrations, virtual showrooms, and branded experiences that captivate audiences and drive brand engagement.

Blockchain-based Marketing: Blockchain technology will disrupt traditional marketing practices by providing transparent, secure, and decentralized solutions for data management, advertising, and customer engagement. Blockchain-based marketing platforms can offer enhanced data privacy, fraud prevention, and transparent reward systems, fostering trust and accountability in digital interactions.

Overall, the next decade will witness significant advancements in marketing and digital interactions driven by technology, consumer preferences, and market trends.

WFA: Your position as a board member of the World Future Awards involves selecting and evaluating nominees, leading innovators, and enthusiasts in the tech industry. What factors are most important to you in terms of identifying potential WFA winners?

Jay Koh: Innovation and Creativity: I look for nominees who demonstrate innovation and creativity in their approach to solving problems or addressing challenges in the tech industry. Whether it’s developing groundbreaking technologies, introducing disruptive business models, or pushing the boundaries of what is possible, innovation is a key criterion for identifying potential WFA winners.

Impact and Significance: I assess the impact and significance of nominees’ contributions to the tech industry and society at large. Winners should have made meaningful contributions that have the potential to drive positive change, improve lives, or create value for individuals, businesses, or communities.

Scalability and Sustainability: I consider the scalability and sustainability of nominees’ projects, initiatives, or innovations. Winners should demonstrate the potential to scale their solutions beyond initial implementations and sustain their impact over the long term, whether through business growth, adoption by users, or continued relevance in evolving markets.

Ethics and Social Responsibility: I evaluate nominees based on their commitment to ethical principles and social responsibility. Winners should demonstrate integrity, transparency, and a commitment to ethical conduct in their work, as well as a consideration for the broader societal implications of their innovations.

Collaboration and Leadership: I look for nominees who exhibit strong leadership qualities and the ability to collaborate effectively with diverse stakeholders. Winners should demonstrate leadership in driving change, fostering collaboration, and inspiring others within the tech industry and beyond.

WFA: What advice do you have for companies and individuals who aim to create innovative products and services to improve the world of the future?

Jay Koh: For companies and individuals aiming to create innovative products and services to improve the world of the future, here are 3 key pieces of advice:

Identify Real Problems: Start by identifying real-world problems or challenges that you are passionate about solving. Look for pain points or inefficiencies in existing systems, industries, or processes that can be addressed through innovation and technology.

Think Long-Term and Sustainable: Focus on building products and solutions that have long-term sustainability and positive societal impact. Consider the environmental, social, and economic implications of your innovations, and strive to create sustainable solutions that benefit both present and future generations.

Embrace Creativity and Experimentation: Foster a culture of creativity, experimentation, and risk-taking within your organization. Encourage employees to think outside the box, explore new ideas, and experiment with innovative approaches to problem-solving.

To learn more about Jay Koh, visit his LinkedIn profile.

Certainty Software Named Top Enterprise Solution of 2024

Posted on April 10, 2024July 2, 2024 by q_admin

Certainty Software has been selected as the winner of a respected World Future Awards for Best Enterprise Software Solution in 2024. Certainty has made an outstanding contribution to revolutionizing audit and inspection management across industries worldwide.

Certainty Software stands at the forefront of enterprise-level audit and inspection management platforms, simplifying the collection and reporting of critical data while effectively managing identified issues. Trusted by hundreds of thousands of professionals to conduct millions of audits and inspections annually, Certainty empowers companies globally to ensure compliance, mitigate risks, and enhance performance.

“At Certainty, we are dedicated to empowering businesses not only to excel in operational performance but also to make a profound impact on the environment and society,” says Hewitt Roberts, CEO of Certainty Software.

Certainty Software facilitates various crucial functions, including safety inspections, quality assurance audits, supply chain compliance assessments, and ESG assessments. Its innovative features enable enterprises to effortlessly gather data from any location, generate real-time performance metrics, access tailored reports, and effectively manage issues and non-conformances.

“Innovation lies at the core of Certainty Software’s mission. Our platform provides businesses with actionable insights that drive positive changes in sustainability, quality, and safety across diverse markets,” adds Hewitt Roberts.

Certainty’s prioritizing of quality ensures that clients can make informed decisions, manage risks effectively, and drive responsible and sustainable operations. Its intuitive mobile app allows inspectors to capture real-time data seamlessly, while standardized forms and real-time reporting streamline compliance efforts and mitigate risks promptly.

Certainty Software’s impact extends beyond operational efficiency, playing a vital role in assessing and enhancing Environment, Social, and Governance (ESG) performance. By evaluating factors such as emissions, energy consumption, human rights, and product safety, Certainty Software empowers businesses to make sustainable decisions and drive positive outcomes for society and the environment.

Experience the transformative power of Certainty Software and join the ranks of global leaders in operational excellence and sustainability. Visit www.certaintysoftware.com for more.

Offer18 Wins World Future Awards 2024 for Best Affiliate Marketing Solution

Posted on March 27, 2024July 2, 2024 by q_admin

Offer18, a leading Performance Marketing Platform, has been honored with the prestigious World Future Awards 2024 for Best Affiliate Marketing Solution. This recognition underscores Offer18’s commitment to excellence and innovation in the field of affiliate marketing.

In a highly competitive landscape, Offer18 has distinguished itself by providing cutting-edge solutions that empower businesses to track, optimize, and measure the performance of their networks. The platform’s remarkable achievements and dedication to success have been acknowledged through various awards and accolades.

The World Future Awards celebrate organizations that demonstrate outstanding leadership, innovation, and impact in their respective industries. Offer18’s win in the Best Affiliate Marketing Solution category reaffirms its position as a trailblazer in the performance marketing space.

Offer18’s participation in prominent industry events and its continuous efforts to stay ahead with up-to-date software have contributed to its success. The platform’s ability to cater to diverse verticals, including eCommerce, finance, gaming, gambling, and dating, has further solidified its reputation as a leading performance marketing solution provider.

For more information about Offer18 and its award-winning solutions, please visit https://www.offer18.com/

Empowering Innovators: Celebrating Women Leaders in Shaping the Future

Posted on March 27, 2024July 2, 2024 by q_admin

In the dynamic tapestry of global innovation, women leaders are increasingly becoming the weavers of change, transforming challenges into opportunities and ideas into reality. Their achievements span across every industry, from technology and science to healthcare and sustainability, marking an indelible impact on the world’s evolution. This blog celebrates the remarkable journey of these women innovators who are not just leading their fields but are also shaping the future.

In the realm of technology, women have been breaking barriers and setting new benchmarks. Take, for example, the story of Ada Lovelace, often considered the world’s first computer programmer, whose legacy continues to inspire generations. Today, women like Reshma Saujani, the founder of Girls Who Code, are picking up the baton, empowering young women to pursue careers in tech and coding. Under her leadership, Girls Who Code has grown into a global movement, aiming to close the gender gap in technology and change the image of what a programmer looks like.

The healthcare industry has also witnessed groundbreaking contributions from women. Dr. Özlem Türeci, co-founder of BioNTech, played a pivotal role in developing one of the first COVID-19 vaccines at a speed previously deemed impossible. Her work not only saved millions of lives but also underscored the importance of female leadership in critical scientific advancements. Similarly, Dr. Patricia Bath revolutionized the field of ophthalmology with her invention of the Laserphaco Probe for cataract treatment, becoming the first African American female doctor to receive a medical patent.

Sustainability and environmental conservation are other areas where women leaders are making significant strides. Vandana Shiva, an environmental activist and food sovereignty advocate, has been a vocal critic of industrial agriculture and a champion of eco-feminism, fighting for a more sustainable and equitable world. Her efforts highlight the crucial role women play in advocating for the planet’s health and future generations.

In the corporate world, women like Indra Nooyi, former CEO of PepsiCo, have redefined leadership. Under her guidance, PepsiCo not only saw a significant increase in its revenues but also took significant steps towards sustainability and healthier products. Her vision for the company was not just about profits but also about making a positive impact on society and the environment.

The impact of women innovators is also evident in the space industry, where figures like Gwynne Shotwell, President and COO of SpaceX, have been instrumental in the company’s success. Her leadership has been crucial in SpaceX’s achievements, including launching astronauts to the International Space Station and advancing the goal of making human life multi-planetary.

These stories are just a glimpse into the vast contributions of women leaders across industries. Their journeys underscore the importance of diversity in leadership and innovation. By breaking down barriers and challenging stereotypes, these women are not only achieving personal success but are also paving the way for future generations of female innovators.

As we celebrate these achievements, it’s crucial to continue supporting and empowering women in every field. The path toward gender equality in innovation is long and fraught with challenges, but with each success story, we move closer to a future where innovation knows no gender, only brilliance.

Let’s continue to champion the spirit of these trailblazers, for in their success lies the blueprint for a more inclusive, equitable, and prosperous future.

Inspired by the incredible achievements of women leaders across various industries? The World Future Awards (WFA) is dedicated to recognizing and celebrating these innovators who are not only shaping their sectors but also the future of our world. If you or someone you know is driving change and making an impact, it’s time to step into the spotlight. Join us in our mission to honor the visionary women leading the way in innovation.

Nominate a Leader or Apply Now for the World Future Awards and be part of a community that’s building a brighter, more inclusive future.

World Future Awards Gains Web3 Visionary Stephen Thorpey as Newest Board Member

Posted on March 25, 2024July 2, 2024 by q_admin

World Future Awards has appointed another outstanding board member – Stephen Thorpey, a renowned Web3 marketing pioneer.

With over two decades of experience in the digital marketing realm, Stephen Thorpey is a visionary leader renowned for his pioneering work in Web3 marketing strategies. Having successfully navigated the evolution from Web2 to Web3, Thorpey brings a wealth of expertise and insights to the World Future Awards board.

As a co-founder and advisor of BDE Labs and XCLSV, Stephen Thorpey has consistently pushed the boundaries of future-tech and AI, fostering groundbreaking solutions for brands navigating the complexities of Web3 and the Metaverse. His strategic advisory role with FLOLiO, a cutting-edge Web3 marketing solution, underscores his commitment to driving long-term growth and sustainability in the digital ecosystem.

Stephen is passionate about the transformative power of Web3 and believes that by recognizing and celebrating innovation in future-focused industries, we can accelerate the evolution towards a more decentralized, inclusive, and sustainable future.

Thorpey’s philosophy emphasizes win-win partnerships, community-centric approaches, and a steadfast commitment to brand authenticity over fleeting trends. Through his widely acclaimed newsletter, HODL My Beer, Thorpey shares his insights and expertise on Web3, the Metaverse, and NFTs, demystifying complex concepts for a global audience.

Stephen’s bold AF campaigns and consistent dedication to driving success through creativity and innovation make him an invaluable addition to WFA’s board. To learn more about one of the pioneers who are leading the charge in shaping the digital landscape, visit Stephen’s LinkedIn profile: https://www.linkedin.com/in/stephenthorpey/

Healthee Pioneers a Path to Better Health

Posted on March 21, 2024July 2, 2024 by q_admin

Healthee, a leading innovator in healthcare technology, has been recognized by the World Future Awards as one of their Top 100 Next Generation Companies for 2023. Healthee is dedicated to revolutionizing healthcare through its groundbreaking AI-driven app.

Healthee’s pioneering platform simplifies the complex landscape of healthcare navigation, offering swift and accurate guidance on insurance plans, providers, costs, and more. The company’s mission is to improve health outcomes by eliminating confusion around benefits and coverage.

In today’s fast-paced world, Healthee stands at the forefront of innovation, saving HR leaders invaluable time on employee assistance while simultaneously reducing administrative costs. By empowering brokers to deliver personalized insurance recommendations and enabling finance executives to optimize healthcare investments through cutting-edge technology, Healthee is transforming the way employers approach employee healthcare benefits.

At Healthee, they believe that everyone, everywhere deserves access to high-quality, affordable healthcare, and their goal is to provide clarity and accessibility in health benefits management, empowering both employers and employees to make informed decisions about their healthcare needs.

With most Americans insured through their employers, Healthee recognizes that simplifying employee health benefits is paramount to helping individuals reach their full health potential efficiently. By offering clear coverage details, guidance in plan selection, and ensuring accessible, affordable care, Healthee delivers personalized support every step of the way.

Their vision extends beyond individual health outcomes. They envision a world where people, organizations, and society thrive together. By creating a positive ripple effect through transparency, simplicity, and efficiency in health benefits management, Healthee is revolutionizing the healthcare system for the betterment of all.

Healthee’s recognition as a Top 100 Next Generation Company by the World Future Awards validates its dedication to driving positive change in healthcare. The company is poised to continue making significant strides towards a healthier, happier future for all.

Visit https://healthee.com/ to learn more.

Pivot’s Revolutionary Wellness Solutions Earn Top Industry Recognition

Posted on March 19, 2024July 2, 2024 by q_admin

Pivot, a pioneering behavioral change digital health company, has been selected as one of the Top 100 Next Generation Companies for 2023 by World Future Awards. Pivot is dedicated to engaging employers and health plans in delivering elevated wellness solutions to individuals worldwide.

At the forefront of Pivot’s innovative offerings is Pivot Breathe, a flagship behavioral change solution revolutionizing how people quit smoking. Additionally, Pivot Flex represents the company’s latest breakthrough solution, empowering individuals to regain control from stress, burnout, and anxiety while building resilience.

Pivot Breathe, the industry’s leading tobacco cessation program, equips members with the necessary behavioral change resources to successfully track, reduce, and ultimately quit tobacco for good. Central to Pivot Breathe is a comprehensive, clinically validated behavioral change platform designed to support each individual’s unique journey. Members are encouraged to track their tobacco use, challenge long-standing habits with healthier behaviors, engage with their dedicated coach, and celebrate success at every stage of their transformational journey.

Pivot Flex, on the other hand, addresses burnout, anxiety, and stress head-on with its cutting-edge behavioral change solution. Members gain invaluable tools to cultivate resilience and overcome obstacles in their lives. By combining board-certified health coaches, insightful lessons, relatable challenges, and daily trackers, Pivot Flex empowers individuals to assess their current situation and successfully embark on a path toward becoming their most resilient selves.

Pivot’s mission is to deliver impactful behavior change solutions that leverage the power of science, technology, and compassion to improve health, one human at a time. This WFA further validates their commitment to transforming the wellness landscape and promoting positive, lasting change.

With their comprehensive digital solutions, Pivot continues to spearhead impactful behavior change by combining scientific research, cutting-edge technology, and a compassionate approach.

Visit https://pivot.co/ to find out more.

Pioneering AI Innovator Edward Frank Morris Appointed to World Future Awards Board

Posted on March 14, 2024July 2, 2024 by q_admin

World Future Awards is pleased to announce the appointment of Edward Frank Morris, Founder of Enigmatica, to its Board of Directors. With an illustrious career dedicated to advancing the forefront of Prompt Engineering and Artificial Intelligence (AI), Morris brings noteworthy expertise and vision to the World Future Awards.

Enigmatica, under Morris’s leadership, has emerged as a pioneer in facilitating faultless integration of prompt libraries, ChatGPT, and LLM-based solutions for businesses worldwide. Morris’s innovative approach has empowered over a hundred business owners to leverage the potential of AI technologies, earning him recognition from prestigious platforms such as Forbes, Yahoo News, and Yahoo Finance.

Edward Frank Morris’s appointment to the World Future Awards Board heralds a new chapter in their commitment to honoring and celebrating merit in technology and innovation. His admirable expertise and visionary leadership in the field of AI will undoubtedly enrich WFA’s mission and initiatives.

Beyond his entrepreneurial endeavors, Morris’s influence extends to the global stage, with his newsletter attracting readership from esteemed entities including the US Government, OpenAI, J.P. Morgan, Amazon, and Microsoft, among others. His exceptional contributions to Prompt Engineering and AI were recently acknowledged with the prestigious LinkedIn Top Voice award for 2024, solidifying his status as a pivotal figure in the technological landscape.

Edward is committed to leveraging this platform to continue advocating for the transformative potential of AI and fostering a future where technological innovation serves to benefit humanity at large. His insights and leadership will undoubtedly propel the organization toward new heights of merit and impact.

Author: q_admin