Category: Sustainability

On the occasion of the Plastic Free July movement, we were delighted to engage in a conversation with our World Future Awards Board Member – Dora Hrkac. Her boundless ambition consistently brings fresh perspectives and unique initiatives to the table, contributing significantly to business growth and the cause we all care about.

In her new role as a Global Head of Marketing and Communications at Esyasoft Holding, Dora’s expertise will be instrumental in enhancing corporate communications and stakeholder relations across MENA, India, CIS, SE Asia, Africa, Europe, the UK, and the US. Her leadership will support numerous new joint ventures across the entire holding, reinforcing their commitment to sustainability.

In addition to executing powerful marketing strategies to boost brand visibility and customer engagement, her new campaigns are focused on ESG efforts, sustainability, employer branding, and climate change thought leadership.

With over 13 years of global experience, Dora has made significant strides in the marketing and PR sectors, driving powerful strategies across B2C, B2B, and G2B markets. Her role on the Board of the World Future Awards underscores her influence and dedication to recognizing groundbreaking achievements in the industry. Join us as we delve into her insights and perspectives on the future of marketing and communications.

WFA: Can you share how Esyasoft is championing sustainability this Plastic-Free July?

Dora: At Esyasoft, sustainability is embedded in our DNA. Although our business involves transforming the energy landscape with cutting-edge AI and IoT Technologies, our marketing efforts will highlight not only our main products and solutions but also the way all organizations should move toward a green future.

We recognize the urgent need to address plastic pollution, which is why we are fully committed to the Plastic-Free July movement. This initiative is a pivotal part of our broader ESG (Environmental, Social, and Governance) strategy. Our goal is to lead by example and inspire others.

WFA: What specific steps is Esyasoft taking to support the UAE’s non-plastic policies?

Dora: We are very proactive in supporting the UAE’s progressive regulations aimed at reducing single-use plastics. To align with these policies, we are in the process of integrating several sustainable practices into our operations. This will include eliminating single-use plastics in our offices by the end of the year. We will provide all our employees with reusable water bottles, coffee mugs, and utensils. Moreover, as we encourage our partners and suppliers to adopt similar practices, we also work on co-branding partnerships to reach an even wider audience and raise awareness.

WFA: How is Esyasoft incorporating sustainable promotional materials into its branding efforts?

Dora: I believe that brands play a crucial role in driving sustainability. At Esyasoft, we’re constantly exploring innovative ways to minimize waste. This includes opting for eco-friendly materials for our promotional items. By making these conscious choices, we aim to set a precedent in the industry and encourage others to follow suit. Every small step counts towards a larger impact, and we’re dedicated to making those steps matter.

WFA: What initiatives are you taking to engage the community in sustainability efforts?

Dora: Community engagement is a cornerstone of our sustainability strategy. Throughout the year, we plan to organize awareness campaigns to educate and inspire both our employees and the local communities. These campaigns will highlight the importance of reducing plastic waste and adopting sustainable practices. Our goal is to motivate everyone to contribute to the Plastic-Free movement in their own way.

WFA: How can individuals and organizations join Esyasoft in this mission to create a more sustainable world?

Dora: The key to creating a sustainable world lies in collective action. We encourage individuals to start by reducing their personal plastic consumption and making eco-friendly choices in their daily lives. For organizations, it’s about integrating sustainable practices into their operations and collaborating with like-minded partners. Every action, no matter how small, contributes to the larger goal. Together, we can be the change we wish to see and pave the way for a future free from plastic pollution.

WFA: Thank you, Dora, for sharing Esyasoft’s inspiring initiatives. How can people learn more about the Plastic-Free July movement and support Plastic-Free UAE?

Dora: Thank you for having me. I encourage everyone to visit their official websites and social media channels to learn more about the Plastic-Free July movement and how to support Plastic-Free UAE. They provide a wealth of information on how to get involved and make a difference.

Join us at Esyasoft as we continue making smart moves towards a cleaner, greener future for all.

For more info, visit us at www.esyasoft.com.

In a world where every day is accompanied by significant changes, there is one part of life that affects everyone’s well-being that remains invisible and virtually intangible. Air. We breathe nonstop, filling our bodies with life. But the quality of the air also changes, and each year it gets worse, which affects the well-being of communities. Becoming more conscious of air quality is the way to solve one of mankind’s major global problems. The Breeze Technologies team offers an innovative approach to studying the environment and implementing effective practices to prevent air pollution. The company’s initiatives received high praise from the World Future Awards research team, and it was named the winner in the category of Air Pollution Solutions.

World Future Awards is a global award selecting, recognizing, celebrating, and promoting the best products, software, and services that will transform the global economy and define the landscape of the future. The organization researches inventions across all categories, including technology, beauty, health care, food, home, and entertainment, that are making the world better, smarter or even a bit more fun.

Breeze Technologies makes a significant contribution to solving problems that directly affect the quality of life of every inhabitant of our planet now and especially in the future. And its innovative approach opens up impressive new opportunities to apply technology to develop strategies to protect the environment from pollution.

As an industry leader in air quality sensors, data, and analytics, Breeze Technologies is developing its indoor and urban air quality monitoring and management, as well as industrial emissions monitoring and management. An interdisciplinary team of scientists, analysts, engineers, designers, computer scientists, and former consultants with international experience are leveraging the power of the Internet of Things and artificial intelligence to provide more livable environments around the world.

The main products of Breeze Technologies are Air Quality Sensors & Environmental Intelligence Cloud, which work closely together to collect and process up-to-date information about air quality. Breeze Technologies sensors measure carbon and nitrogen oxides, ozone, particulate matter, and other pollutants in the air. Data from sensors and external sources are transmitted in real-time to a cloud-based platform. Using machine learning and big data technology, the platform provides business executives, environmental scientists, municipal leaders, and governments with accurate data about the state of the air and the ways to improve it.

Whatever style of interior you prefer for your home or office, whatever your outdoor design tastes, there is always an element that will be a useful addition and a perfect decoration to any space. They are plants – eternal human companions, combining beauty, usefulness, and naturalness. But how do you choose the right plants for you? How to take care of them? Where to get all the necessary information about the plant of interest in a convenient form? Exhaustive answers to this are provided by the Patch team, which strives to bring the joy of gardening to everyone. Their merits were appreciated by the World Future Awards experts, who recognized Patch as a winner in the category of Sustainability.

World Future Awards is a global award selecting, recognizing, celebrating, and promoting the best products, software, and services that will transform the global economy and define the landscape of the future. The organization researches inventions across all categories, including technology, beauty, health care, food, home, and entertainment, that are making the world better, smarter or even a bit more fun. Patch helps people of the modern world to improve their contact with nature and strike a balance between the urban and natural sides of life. The brand’s comprehensive services, relevant not only to the present but also to the world of the future, have ensured Patch’s success and customer recognition.

Patch is an online store that launched in 2015 and now operates throughout the UK. Its goal is to help city dwellers discover the benefits of plant-filled living in the easiest and most convenient way possible. The desire for sustainability and environmental stewardship is increasingly leading people to think about their own little garden on their windowsill or in their backyard. But for unprepared people, even choosing the right plant proves to be an extremely difficult task, not to mention caring for it further.

This is where Patch comes in. The friendly site allows you to choose plants according to intuitive filters, helps you find ready-made solutions for certain conditions, and offers all the accessories you need to take good care of the green inhabitants of the house. The Patch team also helps with plant selection, delivers them right to your door, and shares valuable tips and ideas on how you can ensure they live a healthy, long life under your care.