GreenPlat™, an enterprising technology company dedicated to accelerating cleaner production, has been awarded a 2024 World Future Awards in the Cleantech category for Best Blockchain Technology for ESG Management. This award highlights GreenPlat’s innovative use of blockchain technology to transform environmental, social, and governance (ESG) practices globally.
GreenPlat’s blockchain-based SaaS platform, known as PlataformaVerde, offers comprehensive tracking and monitoring of supply chains and processes, specializing in circular economy solutions. The company’s sustainable practices and its smart city solutions have earned recognition from notable global entities, including the World Economic Forum (WEF).
Since 2016, GreenPlat has empowered its customers to achieve zero landfill through unrivaled traceability and management of production chains. The software’s capabilities extend from tracking raw material extraction to overseeing production processes and waste disposal, ensuring proper environmental compliance and sustainability practices at every stage. To date, GreenPlat’s platform has managed nearly 1 million tons of waste, all disposed of responsibly, benefiting the environment and promoting public health.
PlataformaVerde provides companies with the tools to track production losses, manage waste internally and externally, and monitor partners and branches. This technology incorporates deep legal and regulatory knowledge, allowing businesses to maintain environmental compliance and manage documentation effortlessly.
ESG’s real-time monitoring feature on PlataformaVerde allows companies to attract investments, create social and environmental impacts, and strengthen relationships with consumers and stakeholders. By using this platform, businesses can enjoy benefits such as reduced costs, minimized regulatory interventions, higher employee productivity, and optimized investment outcomes.
GreenPlat’s achievements in reverse logistics underscore its innovative approach. One significant project, in collaboration with iFood, launched in December 2019. This initiative aimed to achieve Zero Landfill by tracking and managing the collection and environmentally appropriate disposal of old or damaged backpacks used by delivery partners across Brazil. Within a year, iFood reached its goal of Landfill Zero, demonstrating the power of GreenPlat’s technology.
Another notable case involves Puig, where GreenPlat facilitated reverse logistics, traceability, certification, and credit issuance for improved sustainability practices. By connecting generators, transporters, and final destinations, GreenPlat ensures that recycled waste reenters the production cycle as raw material, reinforcing its commitment to the circular economy.
As global interest in sustainable solutions continues to grow, GreenPlat is devoted to further enhancing its technology and supporting more businesses in achieving their sustainability objectives Visit https://greenplat.com/ for more information.
Dr. Jasmin B Gupta, a renowned fintech expert and enterprising leader, has recently joined World Future Awards as its newest board member.
With over two decades of experience in digital and consumer banking, Dr. Gupta has been at the forefront of driving innovation and financial inclusion in India and beyond. She has held leadership roles at Equitas Bank, Kotak Mahindra Bank, and HDFC Bank and played a pivotal role in launching two of India’s leading digital banks, NiyoX and FreoSave.
Dr. Gupta’s appointment brings a wealth of knowledge and forward-thinking insights to World Future Awards. In this exclusive interview, we explore her journey, accomplishments, and her vision for the future of fintech and digital transformation.
World Future Awards:With two decades of experience in fintech and banking, what inspired you to focus on co-founding Lxme & MeitMoney and how do you see its impact evolving in the future?
Dr Jasmin B Gupta: The first two decades of the career are focused on learning and leadership, the next two are focused on giving back and impact. And that’s what inspired me to launch innovative platforms around financial education and inclusion. As per World Bank’s Global Findex data, while the financial inclusion index has improved, there is still a lot that needs to be done to achieve inclusion in true letter and spirit by improving not just access but also financial literacy, quality and usage. Fintechs by focusing on niche segments such as women, youth, MSMEs, gig-workers, etc. are better placed to drive deeper wholistic digital financial inclusion across savings, payments, investments, insurance & credit.
WFA: You’ve led the launch of two of India’s leading digital banks, NiyoX and FreoSave. What were the most significant challenges you faced during these projects, and how did you overcome them?
JG: While world over we see licensed Digital Banks such as Revolut or Monzo, India still believes in Partnership based Digital Banks. Hence NiyoX and FreoSave had its fair share of collaboration challenges where agile innovative fintechs learn to work with highly regulated process-driven Banks. It’s about bringing the best of both worlds together, where the ultimate winner is the customer. It’s also an opportunity for both sides – banks and fintechs to understand and appreciate what each side brings to the table. So, while I have seen banks learning/unlearning Customer Experience and Innovation, I have seen fintechs learning Fraud Control and Risk Management. It is a win-win.
WFA:As someone who has won numerous awards, such as the Fintech Leader of the Year and Global Fintech Excellence in Leadership Award, how have these recognitions shaped your approach to leadership and innovation in the fintech space?
JG: Fintech is one space where you can lead innovation by creating fresh solutions to unsolved problems. As a banker with in-depth financial knowledge and digital expertise, I realized that building research-based innovative solutions backed by the right domain skills and know-how, can lead to disruption in the market. While awards and recognitions are indeed motivating stepping stones, impact is what matters most when you are building towards leaving a legacy behind.
WFA:Financial inclusion and digitalization are at the heart of your PhD. How do you think the integration of these two areas will transform banking in the next 5-10 years, especially for underserved communities?
JG: There is no faster way to achieve financial inclusion, other than making it digital or phygital. Smartphone penetration has increased 10x in the last ten years and every household today has at least one smartphone. Just last month I launched – a cutting-edge multi-lingual App – PahalSangini – India’s first financial inclusion platform for women offering financial literacy, credit, payments, insurance, e-commerce, etc. all rolled into one common mobile application, for rural women. While this is just one solution, there is scope for many such digital innovations to achieve financial penetration in the underserved communities.
WFA:You’ve been associated with prominent institutions like Equitas Bank, Kotak Mahindra Bank, and HDFC Bank. How did your experiences at these organizations prepare you for your founder role and shape your leadership philosophy?
JG: HDFC Bank, one of the largest and leading banks in the world, was a great learning school for me where I learned real banking with its stringent processes & regulations. I joined the Bank straight out of business school, through campus placement, and went on to become the youngest branch manager at the age of 25. Kotak Mahindra Bank offered a 360-degree banking perspective across multiple business, product, and digital functions along with an intrapreneurship exposure of leading several disruptive analytics and AI-based digital initiatives. And Equitas Bank opened up the world of fintechs for me, right from NiyoX to Lxme. From then on, there was no looking back as I jumped into the fintech world with the entire 360-degree banking perspective, giving me a unique edge in the space. And the best is yet to come…
WFA:As a global thought leader and a TEDx speaker, how do you ensure that you stay at the forefront of fintech innovation? What key trends do you believe will dominate the fintech industry in the coming years?
JG: I look forward to research, networking, forums and conferences, industry workshops, leadership meetings, etc. to contribute as well as to keep a tab on what’s happening in the space. Blockchain, AI, Defi, embedded finance, open banking, digital banks, cybersecurity, superapps, etc. are some of the key fintech trends expected to dominate the industry.
WFA:You’ve been recognized as a Top Performing Banker and a visionary digital leader. What career milestones do you consider your most significant accomplishments, and what advice would you give to young professionals aiming for leadership roles in fintech?
JG: There have been many career milestones, significant amongst which are getting awarded as Best Relationship Manager in Switzerland and Australia with highest scorecard of 351%; youngest branch manager at 25; doubling up 10 years of banking business in just 1 year; initiating Analytics and AI-based Digital solutions; launching India’s fastest growing neo-bank NiyoX with 2 million+ customers; co-founding India’s first financial platform for women LXME; launching India’s first financial inclusion platform PahalSangini and many more. My advice to young professionals aiming for leadership roles is to take risks early on without fearing failure and keep learning/unlearning continuously.
WFA:Aside from your professional career, you’ve represented India as a Youth and Cultural Ambassador and excel in various arts like dance and music. How do these diverse interests influence your work in fintech, and what role do creativity and versatility play in your success?
JG: I am a trained professional dancer and can dance in 10+ different dance forms right from Garba to Bharatnatyam to Salsa, performing dance shows in France, Spain & Japan. I have excelled in creative arts right from childhood, and hence when I took up banking, which is otherwise considered to be a very boring profession, I poured all my creativity into making it the most interesting job on earth. I have done creative banking all throughout and the same gets reflected in my various fintech initiatives as well. Innovation lies at the core of fintech, and I am a natural at it.
Thank you for sharing your time and insights today, Dr Gupta!
ANY.RUN, founded by Aleksey Lapshin, is an advanced online malware analysis platform that enables real-time, interactive research for cybersecurity professionals. It allows users to actively control sandbox simulations and analyze suspicious files with dynamic and static capabilities, offering deeper insights into malware behavior.
The platform’s cloud-based design simplifies analysis with an intuitive interface, reducing equipment costs and making it accessible from any device. ANY.RUN also features a continuously updated malware database, supporting both public research and private threat hunting, making it an essential tool for enhancing cybersecurity efforts globally.
We sat down with the company’s founder, Aleksey Lapshin, to learn more about the World Future Awards-winning firm.
World Future Awards:What inspired you to create ANY.RUN, and how did you identify the need for a more interactive and real-time malware analysis platform?
Aleksey Lapshin: Back when I was a malware analyst, I saw my colleagues having a tough time with the tools they used in their work. The providers of these solutions prioritized business goals over the professionals’ actual needs. This motivated me to take a different path.
The product’s concept was driven by several problems I encountered as a malware analyst. The automated solutions I used provided minimal information about the sample, without allowing me to dig deeper, observe the malware execution process, and make my decision about the threat. The alternative was to use my own virtual machine but setting it up was time-consuming and required frequent adjustments.
This led me to the idea of creating a sandbox that would combine real-time interactivity and control over the analysis process with a detailed view of malicious activities, all within a user-friendly interface. And that’s how ANY.RUN was born.
WFA:ANY.RUN’s interactive nature is one of its key differentiators. Can you explain how this interactivity enhances malware analysis compared to traditional automated tools?
AL: Unlike automated solutions, which limit your ability to engage with the sample and instead rely on their built-in mechanisms to force execution, ANY.RUN gives you control over the analysis process. You can interact with malware and phishing threats in real-time, seeing how they respond to your inputs.
ANY.RUN lets you engage with the VM, including by opening files and entering text
This is especially useful for multi-stage attacks, as you can safely follow the entire kill chain — from a phishing email to downloading and running the payload. This hands-on approach provides deeper insights and helps you respond more effectively to complex threats.
WFA:The platform is designed for users of all skill levels, from beginners to experienced cybersecurity professionals. What were some of the challenges you faced in creating an intuitive interface that meets the needs of such a diverse audience?
AL: The interface ANY.RUN has today comes from lots of trial and error since our early days. One of the biggest challenges was deciding what information to show first and what to keep in the background.
The sandbox offers advanced process details, highlighting malicious activities
The result is an organized interface with main sections, each focusing on a specific part of the analysis: processes, network traffic, files, etc. To help the user quickly understand what threat they are dealing with, the sandbox displays tagsthat link the sample to a specific threat or malware family.
The service also simplifies network traffic analysis
For a deeper look, you can always navigate to the items of your interest to learn more. Whether you want to study traffic for a particular connection, access the Suricata rule used for threat detection, or examine malicious script execution, the sandbox lets you access this info with ease. To highlight important details, we use special indicators.
Users can collect and share threat reports and export data in JSON and STIX
The IOC and Report buttons are also easy to find, making it simple to download and share the collected information.
WFA:Cyber threats are constantly evolving. How does ANY.RUN stay up to date with the latest malware trends, and how is your platform adapting to these new threats?
AL: At ANY.RUN, our Public Submissions page lists all publicly available reports on threats submitted by our global community of over 500,000 users. This helps our analysts stay updated on the current threat landscape and improve our sandbox’s detection capabilities by writing YARA and Suricata rules, as well as adding signatures for various malicious activities.
ANY.RUN uses Suricata IDS to detect malicious network activities
Beyond detecting new threats, we regularly add features to enhance users’ analysis abilities. This year we introduced a Linux sandbox environment to help analysts investigate threats targeting the growing number of Linux servers and endpoints.
Analysis of the Mirai malware inside ANY.RUN’s Linux environment
Thanks to our team’s flexibility, we can adapt to new trends fast. Just to give you an example, last year, we spotted a rise in QR code abuse for malware delivery and quickly added a QR code link extractor to our sandbox, making it easier to analyze such attacks.
Yet, most importantly, we not only keep up with the trends ourselves, but also help our users stay updated on the latest malware and phishing attacks thanks with ANY.RUN’s Threat Intelligence products: TI Lookup and TI Feeds.
TI Lookup helps analysts collect information on emerging and persistent threats
For instance, TI Lookup lets you search our threat database using over 40 parameters, like IP addresses, system events, file names and hashes, registry keys, and even YARA rules, to identify emerging and persistent threats, gather context, and explore related sandbox sessions.
WFA:ANY.RUN offers real-time insights and results within minutes. How does this speed benefit cybersecurity professionals in their daily work, especially when dealing with complex or time-sensitive threats?
AL:This allows security teams to run analyses quickly and accurately with ANY.RUN. You can submit a file and get a report in as little as 40 seconds. Such performance is a great advantage for security teams working under time pressure, when resolving an incident or responding to a cyber attack.
The speed of the sandbox is also great for analysts handling many samples daily. We offer API access for automatic submissions and integrations with Splunk and OpenCTI to help clients keep their operations efficient.
ANY.RUN supports integration with Splunk
Interactivity plays a huge role here too, saving time on steps that are usually required when using automated sandboxes. Instead of downloading a payload from a file-sharing site on your own machine and then submitting it for analysis, you can do it directly within the ANY.RUN sandbox.
However, sometimes a longer investigation is needed. For this, users can extend the analysis in our VMs to up to 24 minutes to thoroughly examine every aspect of the threat without rushing.
WFA:With the rise of sophisticated malware that can evade detection, what unique features or capabilities does ANY.RUN offer to help researchers and analysts uncover hidden threats?
AL: We’re always on the lookout for new evasion techniques to ensure our sandbox can counter them effectively. One key anti-evasion feature in the ANY.RUN sandbox is Residential Proxy. Many malware and phishing threats check where the user’s traffic is coming from. If they detect it’s from a hosting service, they might stop the malware execution or redirect users to a safe site.
Example of a hosting traffic request with false response shown in the ANY.RUN sandbox
The Residential Proxy feature lets you use regular residential IP addresses from dozens of countries. This helps you bypass such checks and force the malware to run. It’s also great for dealing with attacks that target specific regions.
WFA:How does ANY.RUN’s cloud-based infrastructure contribute to the platform’s accessibility and scalability, and how do you see this influencing the future of malware analysis tools?
AL: Thanks to being cloud-based, ANY.RUN can be accessed from anywhere at any time. This makes it easy for users to perform malware analysis without needing specialized hardware or complex setups. This accessibility is especially helpful for remote teams and individuals who need to work on the go.
ANY.RUN lets you upload a sample, run analysis, and get results in seconds
In terms of scalability, our cloud infrastructure lets us easily adjust resources based on demand. This means we can handle a large number of analyses at once without sacrificing performance. It also allows our clients to scale their teams without investing in additional hardware or infrastructure. They can quickly onboard new analysts and expand their capabilities.
As for the future, I believe that cloud-based cybersecurity solutions will continue to gain popularity. Their flexibility, cost-efficiency, and global accessibility are unmatched.
WFA:Looking ahead, what future developments or features do you envision for ANY.RUN to further empower cybersecurity teams in their fight against cyber threats?
AL: At ANY.RUN, we have a detailed roadmap of new products, features, and updates that we’re closely following. One of our most significant recent releases is Safebrowsing, a service that allows you to quickly open and explore suspicious URLs in an isolated virtual browser, notifying you of any threats.
Safebrowsing offers a fully-interactive virtual browser for exploring links
As for future updates, you can expect even more exciting news for the wider cybersecurity community. Make sure to stay tuned for our latest updates on ANY.RUN’s social media and blog.
AUUM, an innovator in sustainable cleaning technology, has been awarded a 2024 World Future Awards in the Cleantech category, winning the title of Best Eco-Friendly Cleaning Technology Solution. Founded by Clément Houllier in 2019, AUUM is revolutionizing how we approach hygiene with its cutting-edge Auum-S machine, a sustainable alternative to traditional cleaning methods that significantly reduces environmental impact.
The Auum-S machine uses just 10cl of water, no chemicals, and only 20 seconds to clean and sterilize glassware, setting a new standard for eco-friendly cleaning solutions. By addressing the global challenge of reducing single-use plastic and water consumption, AUUM supports the European Union’s Single-Use Plastics (SUP) Directive, helping industries comply with new regulations while promoting reusable practices.
The company’s mission is to challenge conventional cleaning processes and create a more sustainable future. The Auum-S machine not only saves water and eliminates plastic waste but also enhances hygiene standards across various industries.
AUUM’s innovative cleaning technology has already made a significant environmental impact, with over 100,000 users benefiting from the Auum-S machine. Each machine saves approximately 40,000 plastic cups, drastically cutting down plastic waste and contributing to global sustainability goals.
Designed for scalability, the compact Auum-S machine is easily integrated into various environments, from small cafes to large corporate offices. AUUM’s hybrid distribution model, which includes strategic partnerships with leading companies like Selecta and JDE, accelerates the adoption of its eco-friendly technology across multiple industries, including hospitality, healthcare, and offices.
AUUM’s commitment to innovation is reflected in its patented technologies, including a self-cleaning mechanism and steam drying system that ensure optimal hygiene and energy efficiency. These advancements position AUUM as a leader in the sustainability movement, enabling businesses to reduce their environmental footprint while maintaining high standards of cleanliness.
With the 2024 World Future Awards win, AUUM strengthens its position as a frontrunner in eco-friendly cleaning solutions, driving change in how businesses and consumers approach sustainability.
Soulmates Ventures, a leading hybrid accelerator and venture capital firm, has been awarded their first World Future Awards in the Sustainability category for Best Sustainability-Focused VC Ecosystem, 2024. This accolade highlightsSoulmates Ventures’ commitment to fostering sustainable innovation through strategic investments and a unique support ecosystem for visionary startups.
Founded by Hynek Sochor in January 2020, who also serves as the Managing Partner, Soulmates Ventures began its investments in 2021. The firm is at the forefront of venture capital, with a clear mission to drive sustainable transformation. The firm combines investment capital, expert guidance, and a collaborative ecosystem to empower startups addressing critical global challenges across eight key sectors, including air, water, energy, circular economy, mobility, food & agriculture, education, and healthcare.
Soulmates Ventures’ success is rooted in its Triple Layer Acceleration Programme, designed to guide startups at every stage of their growth. Each year, Soulmates Ventures seeks out 10 promising startups, mostly focusing on Seed and Series A stages, offering an initial ticket of up to €3 million, with total investments, including follow-on investments, reaching up to €5 million. This ensures that these companies have the financial support and expert network needed to scale and thrive.
This year’s World Future Award recognition underscores the firm’s dedication to not just supporting startups, but building companies that prioritize sustainability and long-term impact. Soulmates Ventures’ portfolio now includes 16 companies and 23 investments across various sectors, with standout companies like eAgronom, Ogre AI, and Kardi AI leading the charge toward a greener future.
“We’re honored to receive this award, which reflects our deep loyalty to sustainability,” said Hynek Sochor. “Our vision is to create a future where every investment makes a positive impact on the planet. Thank you to World Future Awards for this recognition.”For more information about Soulmates Ventures, please visit www.soulmatesventures.com.
In the fast-paced world of emerging technology, standing out from the crowd is crucial for success. While innovation and groundbreaking ideas are essential, recognition and validation can significantly accelerate a company’s growth and visibility. Awards, such as the World Future Awards, play a pivotal role in elevating emerging tech companies, providing them with a platform to showcase their achievements and attract the attention of investors, customers, and partners.
Bolstering Credibility and Building Trust
Winning an award is like earning a badge of honor, a testament to a company’s excellence and innovation. It serves as a powerful endorsement from industry experts and peers, bolstering credibility and building trust with potential customers, investors, and partners. When a company receives an award, it sends a clear message that their work is of the highest quality, meeting or exceeding industry standards. This recognition can help to differentiate them from competitors and establish a strong reputation in the market.
Enhancing Market Positioning
Awards can significantly enhance a company’s market positioning. By being recognized as a leader in their field, emerging tech companies can attract more attention from potential customers, investors, and media outlets. This increased visibility can lead to higher brand awareness, increased website traffic, and ultimately, increased sales. Moreover, awards can help to position a company as a thought leader in their industry, making them a go-to source for information and expertise.
Opening Doors to New Business Opportunities
Winning awards can open doors to new business opportunities. Investors are often more likely to consider companies that have been recognized for their achievements, as it signals a level of success and potential for future growth. Additionally, awards can help to attract top talent to the company, as individuals are often drawn to organizations that are recognized for their innovation and excellence. By leveraging their award-winning status, emerging tech companies can build stronger partnerships, secure lucrative contracts, and expand their market reach.
Leveraging Achievements to Attract Investors, Customers, and Partners
To maximize the benefits of winning an award, companies should actively leverage their achievements to attract investors, customers, and partners. This can be done through various channels, including:
Public Relations: Issuing press releases, conducting media interviews, and participating in industry events can help to amplify the impact of an award win.
Social Media: Sharing news of the award on social media platforms can increase visibility and engagement with the company’s target audience.
Website: Featuring the award on the company’s website can enhance its credibility and attract new visitors.
Marketing Materials: Incorporating the award into marketing materials, such as brochures, presentations, and sales pitches, can help to differentiate the company from competitors.
In conclusion, awards play a vital role in the growth and visibility of emerging tech companies. By recognizing excellence and innovation, awards can bolster credibility, enhance market positioning, and open doors to new business opportunities. By strategically leveraging their achievements, companies can capitalize on the benefits of winning an award and position themselves for long-term success.
In the rapidly evolving tech landscape, few companies have managed to disrupt entire industries like InFlux Technologies (Flux). Recently named one of the Top 100 Crypto and Blockchain Companies by World Future Awards for 2024, Flux is spearheading the decentralized cloud revolution by offering groundbreaking infrastructure solutions that challenge traditional cloud providers.
A Vision for the Decentralized Future
Founded in 2018, Flux was built on the vision of bridging Web2 infrastructure with the decentralized future of Web3. As businesses and individuals shift towards decentralized solutions, the need for resilient, secure, and scalable infrastructure is critical. This is where Flux leads the charge.
Flux’s blockchain operates a global cloud network powered by user-operated computational nodes. This network provides highly reliable, scalable, and secure services, offering a compelling alternative to centralized cloud giants. By decentralizing the infrastructure, Flux ensures increased flexibility, competitive pricing, and improved resilience through the elimination of single points of failure.
Beyond cloud services, Flux is driving innovation across various industries, leveraging its platform to empower businesses and individuals in fields like blockchain, artificial intelligence (AI), and machine learning (ML).
The Flux Ecosystem: Powering the Next Generation of the Internet
At the heart of Flux is the Flux ecosystem, a platform that redefines cloud infrastructure. Unlike traditional providers, Flux’s infrastructure is made up of thousands of independent nodes, enhancing security and ensuring higher uptime.
Key elements of the Flux ecosystem include:
FluxNodes: These globally distributed nodes form the core of the network, supporting decentralized applications (dApps), AI solutions, and machine learning models.
FluxOS: An open-source operating system that provides a flexible environment for developers to deploy and manage dApps, driving innovation in decentralized technologies.
Flux Marketplace: A marketplace offering businesses access to cloud resources at competitive prices, helping them deploy and scale applications without the high costs of centralized systems.
FluxEdge: FluxEdge is a decentralized marketplace that transforms global compute infrastructure by utilizing a wide range of providers, from small to enterprise-level cloud services. It delivers a scalable, cost-effective solution for compute-heavy tasks like AI, machine learning, and rendering, ensuring high availability, redundancy, and real-time monitoring. Businesses can distribute workloads across a global network, creating customized workflows that optimize their operations and reduce costs. FluxEdge enables scalable computing without sacrificing efficiency or budget, offering a reliable platform for critical tasks. FluxAI: FluxAI is an advanced AI solution that operates on FluxEdge, a decentralized GPU compute network. This setup enables scalable AI services at lower costs. By integrating multiple AI functions into a unified platform, FluxAI makes it easier to access and use powerful AI technologies.
As AI and ML technologies continue to demand vast compute resources, Flux’s decentralized infrastructure provides a cost-effective, scalable, and reliable solution.
Transforming Across Multiple Industries
Flux goes beyond cloud infrastructure, offering solutions that address real-world challenges across a variety of sectors. From finance and healthcare to AI and gaming, Flux’s decentralized infrastructure enables industries to unlock the full potential of these technologies.
For blockchain developers, the Flux ecosystem offers a decentralized environment for deploying and scaling projects such as decentralized finance (DeFi) applications, NFT platforms, and gaming dApps. This enables businesses to benefit from the transparency, security, and immutability of blockchain technology.
Industries that require high resilience and reliability—such as healthcare and finance—also find Flux’s decentralized infrastructure to be an ideal fit. For instance, in healthcare, secure and decentralized storage is vital for protecting patient data, while in finance, uninterrupted access to real-time data is critical for decision-making.
Paving the Way for the Future of Technology
Flux is a driving force behind the next wave of digital innovation. By democratizing access to critical infrastructure, Flux is empowering individuals and businesses to build and scale projects without the limitations of centralized systems.
In an era of rapid digital evolution,InFlux Technologies (Flux) has emerged as a leader in decentralized cloud infrastructure. Recently recognized as one of theTop 100 Crypto and Blockchain Companies of 2024 byWorld Future Awards, Flux offers a revolutionary alternative to traditional cloud services. Through its globally distributed network of user-operated computational nodes, Flux delivers superior scalability, security, and availability for decentralized applications (dApps).
Originally founded in 2018 as Zel Technologies, Flux bridges the gap between traditional Web2 infrastructure and the decentralized future of Web3. With a suite of innovative solutions—including FluxOS, FluxNodes, FluxLabs, and Fusion—the company empowers developers and enterprises with greater control over their data.
In this exclusive interview, we speak with CEO Daniel Keller about Flux’s remarkable journey, its progressive offerings, and the future of decentralized technology.
World Future Awards:As a pioneer in decentralized cloud infrastructure, how do you envision the future of the internet evolving over the next decade, and what role do you see InFlux Technologies playing in that transformation?
Daniel Keller: The internet will continue to grow, reshaping our lives and work. Over the next decade, advancements in AI, blockchain, and other technologies will change how we create, store, and digest data. This evolution will bring in an era of hyper-connectedness, where decentralized networks and cloud infrastructures like those built by InFlux will take center stage.
As AI-driven services continue to develop, the need for scalable, secure, and decentralized systems will be key to be able to handle the massive amounts of data being generated. Centralized models, while effective, face issues with privacy, security, and scalability. InFlux is leading the charge in decentralized cloud infrastructure, which offers key benefits such as greater data autonomy and the ability to scale without reliance on centralized control.
In this new internet landscape, decentralized solutions will provide businesses and individuals with unprecedented control over their data, freeing them from the constraints of traditional cloud providers. InFlux is positioned to be a cornerstone of this transformation, empowering the future of the internet by offering infrastructure that is not only resilient but also aligned with the decentralized ethos of Web 3.0.
WFA:What are some of the most significant challenges you’ve faced in transitioning from traditional cloud services to decentralized solutions, and how has InFlux Technologies addressed these hurdles?
Daniel Keller: Transitioning from traditional cloud services to decentralized solutions has presented many challenges as we are dealing with iterative tech. At InFlux, we’ve had to build many of these solutions from the ground up, such as our Decentralized 2FA, FluxOS, and FluxCore, to create a tech that integrates with blockchain technology.
The challenge lies in designing systems to maintain the same level of security, efficiency, and user experience we have come to expect from centralized cloud services. These technologies had never been developed before in this way, which required us to innovate at every step, ensuring that they worked in tandem with the blockchain. Through iteration and a commitment to solving these challenges, we’ve been able to successfully implement solutions that support a secure, scalable, and decentralized cloud infrastructure.
WFA:In what ways does Flux’s platform empower users and developers to not only participate in but also innovate within the decentralized ecosystem, particularly in the context of AI and machine learning?
Daniel Keller: Flux’s platform empowers users and developers to innovate within the decentralized ecosystem, particularly in AI and machine learning. By providing a scalable and decentralized infrastructure, Flux removes the limitations of traditional, centralized cloud services. This flexibility allows developers to deploy AI and machine learning applications in an environment that promotes faster experimentation and iteration. Flux’s infrastructure enables seamless deployment, offering the resilience needed for scaling solutions without the typical constraints.
The integration of Docker for FluxCloud further enhances the platform’s capabilities. By using Docker containers, developers can easily package and deploy applications across Flux’s decentralized network, ensuring portability, scalability, and security. This allows developers to tap into distributed computing resources, reducing latency and ensuring consistent performance for applications. Flux’s decentralized model makes for a collaborative environment where developers can contribute, innovate, and benefit from a globally distributed ecosystem, positioning them at the edge of AI and machine learning advancements.
WFA:How does the globally distributed network of user-operated nodes influence the culture and community around Flux, and what initiatives are you pursuing to foster collaboration among your users?
Daniel Keller: Our globally distributed network of user-operated nodes is a fundamental aspect of the culture and community around Flux. This decentralized infrastructure ensures that no single entity controls the network, aligning with our core values of transparency, security, and community empowerment. The participation of users in running nodes gives them a sense of ownership and involvement, which fosters a strong, collaborative community. The decentralized nature of the network also enhances global connectivity, allowing people from different regions and backgrounds to contribute and innovate together.
To further encourage collaboration, we have launched several initiatives. One such program is FluxLabs, an incubator designed to support developers and projects that leverage the Flux ecosystem. We also promote open-source collaboration through our GitHub repositories, where community members can contribute to the codebase, suggest improvements, and share their innovations. Regular community events, hackathons, and bounties incentivize participation and innovation, ensuring that the Flux ecosystem remains vibrant and driven by its user base. These initiatives help to cultivate a collaborative culture where innovation thrives.
WFA:Can you share an example of a project or application developed on the Flux ecosystem that exemplifies the potential of decentralized computing and its impact on real-world challenges?
DK: A great example of a project on our Flux ecosystem is FluxAI, a decentralized AI platform that provides access to powerful open-source language models and image generation with FluxOne, which ensures complete data privacy. Unlike traditional AI systems, FluxAI doesn’t use user data for training, addressing a key concern for privacy-conscious users and businesses. It operates on a global network powered by FluxCore, our decentralized GPU Network, making it highly scalable, reliable, and resistant to outages or central control.
Our approach with FluxAI also makes AI tools more accessible and cost-effective. By reducing reliance on centralized data centers, it offers a more sustainable and affordable solution for businesses and developers. It highlights how decentralized computing can solve real-world challenges like privacy and accessibility, opening up AI technology to a broader range of users.
WFA: With the emphasis on cross-chain operability in Flux’s offerings, how do you see blockchain interoperability shaping the landscape of decentralized finance (DeFi) and emerging technologies?
DK: Blockchain interoperability is an important factor in shaping the future of decentralized finance (DeFi) and emerging technologies. At Flux, we emphasize cross-chain operability from the start with our parallel assets to enable interactions between different blockchain networks, which removes barriers to collaboration and expands the potential for DeFi. This interoperability allows assets to move freely across multiple chains, unlocking liquidity and creating a more efficient and accessible financial system. It helps developers build more robust decentralized applications (dApps) that can integrate with other blockchain ecosystems, creating more dynamic and versatile solutions for users.
WFA:As AI and blockchain continue to evolve, what emerging technologies are you most excited about integrating into the Flux ecosystem, and how do you foresee these technologies enhancing decentralized computing capabilities?
DK: One of the technologies we’re integrating into the Flux ecosystem is Project Mayhem, the yin to AI’s yang. Its purpose is to keep AI honest by detecting when AI-generated content is being passed off as human. As AI becomes more advanced, this transparency is critical for maintaining trust. By integrating Project Mayhem, we ensure accountability in AI interactions while enhancing the security and ethical standards of decentralized computing. This balance of AI advancement and oversight strengthens the integrity of our ecosystem as both AI and blockchain technologies continue to grow.
WFA: How does Flux plan to educate businesses and individuals about the benefits of decentralized cloud infrastructure, and what resources or programs do you have in place to support this educational mission?
DK: At Flux, we’re focused on meeting people where they are and showing them the real benefits of decentralized cloud infrastructure. We’re putting in the time by attending industry events, hosting workshops, and having real conversations with businesses and individuals to help them understand what we offer. On top of that, we’ve been building out easy-to-follow documentation and support systems, and we’ve even created an AI chatbot to assist with all things Flux, making it easier for anyone to get the help they need, when they need it. It’s all about making sure people feel supported as they explore decentralized solutions.
Thank you, Daniel, for taking the time to share your valuable insights and vision; your leadership at InFlux Technologies is greatly inspiring.
To find out more about the award-winning company and its offerings, please visit https://runonflux.com/
NEWSLETTER
Sign up to learn more about our project and to stay up to date.
