Staying Human in a Machine World: A Review of Futureproof by Kevin Roose

In a world increasingly defined by algorithms, automation, and artificial intelligence, Kevin Roose’s Futureproof: 9 Rules for Humans in the Age of Automation is both a timely wake-up call and a deeply human guidebook. As a tech columnist for The New York Times, Roose brings a unique combination of journalistic clarity and lived experience to this essential exploration of how we can retain our humanity amid the digital revolution.

Recognized in the World Future Awards’ list of “Most Compelling Tech Reads,” Futureproof stands out not just for its technical insight, but for its heart. While many books on automation veer into alarmist territory or fixate on economic consequences, Roose takes a refreshingly grounded approach. He asks a fundamentally human question: What does it mean to be a person in a machine-driven world?

The core of the book is Roose’s nine rules for staying human in the age of automation, a set of practical, sometimes counterintuitive strategies for thriving in an increasingly AI-shaped world. Among the standout principles are “Do work that is surprising, social, and scarce”—a direct challenge to the notion that efficiency is king. He also advises us to “demote your phone,” a nudge toward digital mindfulness, and “add more friction to your life,” encouraging a slower, more deliberate engagement with the world around us.

Roose’s tone throughout is hopeful but realistic. He doesn’t deny that automation is changing the job market or that AI is reshaping our institutions. But rather than advocate for humans to compete with machines by becoming more robotic—more efficient, more data-driven—he argues for leaning into what makes us distinct: our creativity, empathy, intuition, and capacity for connection.

This human-first philosophy makes Futureproof not only a survival guide for the 21st-century workplace but also a call to cultural renewal. It’s a book about careers, yes, but also about identity, purpose, and community. Roose weaves in stories of people who have adapted successfully to technological shifts—not just by learning to code or chasing trends, but by embracing work that is deeply human.

What makes Futureproof particularly resonant is Roose’s personal storytelling and accessible prose. He draws on his own experiences reporting from Silicon Valley, interviews with experts, and his encounters with those navigating the frontline of technological disruption. His writing is sharp, engaging, and infused with empathy—a rare combination in the tech genre.

Whether you’re a tech professional, a concerned parent, or simply someone trying to stay afloat in an overwhelming digital age, Futureproof offers a clear, compelling strategy for adapting—not just to survive, but to thrive. In a landscape flooded with tech forecasts and AI anxieties, Kevin Roose offers something much rarer: wisdom.

In short, Futureproof is essential reading for anyone who wants to understand not just where technology is going, but how we can meet it with our humanity intact.

Want to learn more about this World Future Awards recommended read? Get your copy here.

Speexx: Pioneering the Future of People Development in Today’s Digital Workplace

Speexx, the world’s leading digital people development platform, has once again been recognized for its outstanding contributions to corporate learning and professional development. In 2025, Speexx received its second World Future Award in the EdTech category, this time for Best AI-Powered Learning and Coaching Platform. This accolade reaffirms the company’s position as an industry leader at the forefront of AI-enhanced professional development, seamlessly integrating technology with human expertise to drive business success.

A Trusted Partner for Global Organizations

Founded in 2012 and headquartered in Munich, Germany, Speexx has been redefining the way organizations approach language training, business coaching, and skills assessment for several years. The company has grown into a trusted partner for Fortune 500 companies, government institutions, and global enterprises across diverse industries.

With an expansive global reach and deep integration into corporate learning ecosystems, Speexx is used by millions of professionals across more than 1,500 of the world’s leading brands and organizations, such as Credit Suisse, Adecco, BMW, Audi, Atos, Renault, Stellantis, BioMerieux, and HSBC.

The platform’s success lies in its unique ability to combine cutting-edge artificial intelligence with expert-led business coaching and language training, creating personalized, effective, and scalable learning experiences that drive measurable results.

Award-Winning AI-Powered Learning and Coaching

This latest recognition from the World Future Awards highlights the innovative approach Speexx takes in integrating AI into language training and business coaching. At the heart of its platform is Speexx Matchmaker™, an intelligent AI tool that connects users with the best-fit trainers based on their time zone, language preferences, professional role, and personal interests. Speexx also offers scalable virtual classrooms, AI-enhanced performance support, and adaptive learning and coaching experiences. This personalized approach enhances engagement, retention, and overall learning and coaching outcomes, setting a new standard for digital workforce development.

Other key features that set Speexx apart include:

  • Industry-Specific Learning Paths: Custom-tailored content for various industries, including regulated sectors like banking, biotech, and automotive, ensuring compliance and improving relevant skills.
  • Speexx Success Hub: The Speexx Success Hub provides ready-to-use communication materials and best practices to drive digital learning engagement. It offers templates, checklists, and promotional assets to help organizations foster a culture of continuous learning with minimal effort.
  • Smart Goals and Badges: To boost engagement and motivation, Speexx includes Smart Goals and Badges, which allow organizations to set clear learning objectives, reward progress and achievements, and benchmark learning success across cohorts.
  • Voice-Only Mode: A game-changing feature in the Skills Lab that enhances spoken communication, particularly for industries like customer service and hospitality.
  • Deep Integrations with Leading LMS and LXP Platforms: Full compatibility with enterprise learning systems such as Cornerstone LMS, Degreed LXP, and 360Learning, enabling real-time progress tracking and personalized learning pathways.
  • Data-Driven Insights and Compliance: Speexx Manager provides advanced analytics, empowering businesses to track progress, identify skill gaps, and optimize training strategies while adhering to GDPR, TISAX, and ISO standards.

A Formidable Legacy

Speexx is committed to quality and innovation as reflected in its rigorous approach to content Development, its network of certified coaches and trainers, and its continuous pursuit of technological advancement. By aligning learning experiences with global standards like the Common European Framework of Reference (CEFR), Speexx ensures that learners’ progress is universally recognized and valued.

Beyond its award-winning People Development Platform, Speexx fosters a culture of lifelong learning within organizations by making learning accessible, continuous, and seamlessly integrated into daily workflows. Through initiatives like Speexx Exchange, its flagship annual event, the company leads industry conversations on the future of learning, skills development, and workforce transformation.

Driving Innovation in Workforce Development

Winning a second World Future Award marks another milestone for Speexx in its mission to revolutionize digital language training and business coaching. The company continues to explore new frontiers in expert-led training and coaching, immersive learning experiences, and adaptive workforce development solutions. By empowering businesses with the tools to build agile, future-ready workforces, Speexx is shaping the future of work, one learning experience at a time.

For more information about Speexx and its award-winning platform, visit www.speexx.com.

Speexx Wins Second Consecutive World Future Award for its People Development Platform

Speexx, a leading provider of digital people development and language training, has been awarded its second consecutive World Future Award. The company has been recognized in the EdTech category for Best AI-Powered Learning and Coaching Platform in 2025.

This latest accolade highlights the commitment of Speexx to driving innovation through its all-in-one platform for language training, business coaching, and skills assessment. Speexx leverages AI to deliver personalized learning and coaching experiences that help global organizations enhance employee productivity, improve language proficiency, and foster continuous professional growth. By combining human expertise with AI-powered features, Speexx ensures an adaptive learning experience tailored to each user’s unique needs.

“We are honored to receive a World Future Award for the second year in a row,” said Speexx Co-founder, Armin Hopp. “This recognition affirms our mission to equip businesses with an innovative people development platform that seamlessly integrates into today’s digital workplace.”

The Speexx People Development Platform stands out in the EdTech landscape due to its unique features including:

  • Speexx Matchmaker™ – An AI-powered technology that recommends coaches and trainers based on time zone, language, role, and interests.
  • Speexx Manager – A real-time analytics and management tool for HR and L&D professionals to optimize training programs.
  • Speexx Success Hub – A ready-to-use engagement toolkit with templates, checklists, and promotional assets to drive digital learning adoption.
  • Smart Goals & Badges – Gamified learning with goal-setting, progress tracking, and achievement rewards.
  • Voice-Only Mode – Enhanced speaking practice for improved fluency.
  • Seamless User Experience – Intuitive interface designed for accessibility and ease of use.

With over 8 million users worldwide and a network of over 1,500 certified coaches and language trainers, Speexx continues to push the boundaries of human-centered, AI-driven workforce development. Its commitment to data security and compliance—including GDPR, ISO 27001:2022, and TISAX certifications—ensures user privacy and trust. The platform’s highly scalable architecture customizes learning and coaching to meet the needs of different industries, regions, and skill levels.

For more information, visit www.speexx.com.

Women’s Health Deserves Personalization – Can AI Deliver?

By Jennifer Arnold, Engineer | Healthcare Startup Executive | Women’s Health Advocate

Women’s healthcare has long relied on standardized protocols, a disservice to the nuanced needs of female physiology. Women drive 80% of healthcare decisions, yet 59% feel their needs are unmet1, revealing a market and clinical failure. Artificial intelligence (AI)—a probabilistic system that can learn from data and improve over time2—offers unprecedented potential to close this gap. But can these smart technologies truly deliver the personalized care women deserve?

How AI Makes Personalization Possible

AI’s power in women’s health lies in its ability to process vast, diverse data simultaneously. Modern neural networks—computational systems inspired by human brain connections—analyze hormonal patterns, genetics, symptoms, and behaviors, creating comprehensive models beyond traditional methods3. For endometriosis, where diagnosis averages 7-11 years4, AI systems show remarkable accuracy in early detection by finding subtle connections doctors might miss during brief appointments. Specifically, a study published in the Journal of Biomedical Informatics demonstrated that machine learning algorithms, when trained on patient-reported symptoms and medical history, could identify women at high risk for endometriosis with an accuracy of 89%5, helping reduce diagnostic delays. This means AI can sift through the complex web of symptoms, medical history, and even genetic predispositions to flag at-risk individuals potentially earlier than traditional methods.

What makes these systems particularly valuable is their ability to recognize patterns over time. Recurrent neural networks (RNNs), a specialized type of neural network, function like digital memory systems that remember past information, enabling them to track how female physiology changes through menstrual cycles, pregnancy, perimenopause, and beyond. Unlike standard neural networks that process each input independently, RNNs use feedback loops to give them a ‘memory’ of previous inputs, which is crucial for understanding sequential data3. Imagine an AI system that can analyze years’ worth of menstrual cycle data to predict hormonal imbalances or identify early signs of ovarian disorders. This addresses a fundamental limitation in traditional medicine: the tendency to take isolated snapshots rather than analyzing the dynamic, cyclical nature of women’s health.

Building on Limited Research Through Smart Computing

Historically, women were excluded from clinical trials, creating knowledge gaps. Before 1993, when FDA guidelines changed, women of childbearing age were routinely excluded from drug studies6—resulting in treatments optimized for male physiology. AI offers a revolutionary solution: extracting meaningful insights even when female participants are a fraction of study populations.

Through a technique called “data augmentation,” AI can artificially expand limited female datasets7. Imagine having data from only 100 women in a clinical trial of 1,000 participants. AI can analyze these 100 cases intensively, identifying subtle patterns and generating synthetic data points that represent similar women with slightly varied characteristics. This computational approach effectively “amplifies” the female voice in historical research without fabricating results. It is important to note that data augmentation is well-suited for predictive inference. However, these methods are not appropriate for determining the causal effect of the drug on a subpopulation of women. Data augmentation is best suited for prediction (what will happen) rather than causal analysis (why it will happen)8.

Similarly, “domain adaptation” algorithms can identify which insights from male-dominated studies might safely apply to women and which require female-specific recalibration. For example, an AI might recognize that a certain heart medication dosage needs adjustment for women due to physiological differences in metabolism and body weight9.

Modern AI performs post-hoc analysis on published studies, extracting female-specific data that may have been collected but never separately analyzed. For example, by reanalyzing historical medical records and tracking treatments and responses over time, AI can reveal insights about medication dosing, side effect profiles, and treatment efficacy for women that have been hidden. A study published in The Lancet in 2022 highlighted how retrospective analysis of cardiovascular trials revealed significant differences in drug response and adverse effects between men and women, insights that were previously overlooked due to aggregated data10. This computational archaeology reveals that many women have been consistently over-medicated or undertreated based on male-derived standards—problems AI can now help correct.

Ensuring Responsible Innovation

Despite its promise, AI in women’s health faces substantial challenges. Algorithmic bias remains pervasive—studies have shown that many healthcare algorithms underperform for racial and ethnic minorities due to biased training data. For example, A study revealed that AI tools used to diagnose asymptomatic bacterial vaginosis exhibited ethnic disparities11. This is because AI models learn from the data they are trained on, and if that data reflects existing biases, the AI will perpetuate them. Addressing this requires diverse development teams and training data, alongside rigorous validation across demographic groups. 

Privacy concerns are equally critical given the sensitive nature of reproductive health data. Advanced protection techniques, such as differential privacy and federated learning, can safeguard individual information while preserving analytical insights12.

The Path Forward

As the femtech sector expands toward a projected $43 billion by 203413, AI stands poised to revolutionize women’s healthcare, offering a powerful tool to address systemic disparities. By leveraging AI’s capacity, we can uncover insights that have eluded traditional research methods, potentially saving millions of lives and billions in healthcare costs.

However, realizing this potential hinges on ethical implementation and inclusive design. As we stand at this technological crossroads, it is imperative that we approach AI development in women’s health with a focus on equity, transparency, and accountability. The power of AI to transform women’s healthcare is undeniable, but its impact—whether it narrows or widens health disparities—ultimately depends on how we choose to wield this powerful tool. By prioritizing diverse representation in AI development and rigorously addressing potential biases, we can ensure that this technological revolution truly serves all women, marking a new era of personalized, effective, and accessible healthcare.

References:

1. Lux Capital. (2025). Unlocking Potential: Artificial Intelligence for Women’s Health.
2. IBM. (2024). What is Artificial Intelligence (AI)?
3. Aledade. (2024). AI in Healthcare: Improving Patient Outcomes.
4. WomenTech Network. (2024). What Role Does AI Play in Advancing Women’s Health Initiatives?
5. Journal of Biomedical Informatics. (2023). Machine learning for early detection of endometriosis: A prospective study.
6. Harvard Business Review. (2024). How AI Could Help Reduce Inequities in Health Care.
7. Shorten, C., Khoshgoftaar, T.M. (2019). A survey on Image Data Augmentation for Deep Learning. Journal of Big Data 6, 60.
8. Pearl, J., Glymour, M., Jewell, N.P. (2016). Causal Inference in Statistics: A Primer. John Wiley & Sons.
9. Franconi, F., & Campesi, I. (2014). Sex and gender differences in pharmacology. British journal of pharmacology, 171(10), 2294–2308.
10. Lancet, The. (2022). Sex differences in cardiovascular disease. 399(10333), 1389-1400.
11. University of Florida. (2023, November 20). Study reveals bias in AI tools when diagnosing women’s health issue. ScienceDaily. 
12. OpenMined. (2024). What is Federated Learning?
13. GreenBook. (2024). The Femtech Frontier: Embracing AI for Women’s Health in 2024.

10 Timeless Entrepreneurial Lessons for Long-Term Success

The entrepreneurial journey is often filled with highs and lows, but there are key lessons that can guide any aspiring founder toward success. Whether you’re just starting out or looking to scale, these insights will help you navigate the road ahead. The World Future Awards presents 10 essential lessons every entrepreneur should know to achieve success:

1. Keep Pushing Forward

Every entrepreneur faces rejection, setbacks, and failure. But the most successful ones don’t give up. They persist through the tough times, learn from their mistakes, and continue pushing forward. The path to success is rarely a straight line, but with persistence, you can weather the storms and eventually reach your goals.

Takeaway: Don’t let failure discourage you. Stay committed to your vision, and success will follow.

2. Innovate or Stagnate

To stand out and thrive, you must bring something unique to the table. Successful entrepreneurs often introduce new ideas, challenge the status quo, and find innovative solutions to existing problems. This mindset of constant innovation allows them to stay ahead of the curve and differentiate themselves from competitors.

Takeaway: Always strive to innovate. Look for ways to solve problems differently and disrupt the norm.

3. Passion Powers Progress

Entrepreneurship is demanding, requiring long hours, tough decisions, and constant problem-solving. Without passion for what you’re doing, it’s easy to lose motivation during difficult times. Passion fuels perseverance and helps you stay focused on your mission, even when the road gets tough.

Takeaway: Let your passion drive you. When you love what you do, it makes the hard work worth it.

“Stop chasing money and start chasing the passion.” – Tony Hsieh

4. Take the Leap

Risk is inherent in entrepreneurship, but the right kind of risk—calculated and thoughtful—can lead to great rewards. Entrepreneurs who are willing to step outside of their comfort zone and make bold decisions often find success in areas others might shy away from. Taking risks doesn’t mean being reckless, but rather being willing to make informed choices that could lead to growth.

Takeaway: Don’t fear risk. Take calculated chances to drive your business forward and open doors to new opportunities.

5. Tech is Your Ally

The modern entrepreneur has access to a wide array of tools and technologies that can streamline operations, enhance productivity, and improve customer experiences. By leveraging technology effectively, entrepreneurs can scale their businesses more efficiently, reach a larger audience, and stay competitive in a fast-changing world.

Takeaway: Use technology to your advantage. It can help you work smarter, not harder.

6. Teamwork Makes the Dream Work

While the entrepreneurial journey may begin solo, it’s impossible to go far without the right team. Surround yourself with talented, motivated individuals who complement your skills. A strong team helps share the load, brings fresh ideas to the table, and enables you to solve complex problems more effectively.

Takeaway: Surround yourself with people who share your vision and bring expertise to the table. A strong team is essential for growth.

“Great things in business are never done by one person. They’re done by a team of people.” – Steve Jobs

7. Adapt and Thrive

The ability to pivot and adapt is a critical skill for any entrepreneur. The business landscape changes constantly, and being adaptable allows you to respond to new challenges, market shifts, and unexpected opportunities. Flexibility is key to overcoming obstacles and finding success in uncertain times.

Takeaway: Stay flexible. Embrace change and remain open to new ideas and approaches.

8. Put Customers First

Building a business that thrives means understanding your customers deeply. Successful entrepreneurs listen to their customers, gather feedback, and make sure they are delivering products or services that truly meet their needs. A customer-centric approach helps ensure long-term loyalty and positive word-of-mouth.

Takeaway: Keep the customer at the heart of everything you do. Their satisfaction is your success.

9. Communicate to Connect

Clear communication is essential in every aspect of entrepreneurship. Whether it’s with team members, investors, or customers, being able to articulate your ideas, listen to others, and foster collaboration will make or break your business. Effective communication builds trust, aligns everyone with your vision, and keeps things moving forward.

Takeaway: Be an effective communicator. Your ability to express ideas and listen to feedback will help you build strong relationships.

10. Learn, Grow, Repeat

No matter how successful you become, there’s always more to learn. The best entrepreneurs are lifelong learners. They stay curious, seek out new knowledge, and continuously improve their skills. This mindset helps them stay competitive, solve new challenges, and foster a culture of innovation within their businesses.

Takeaway: Never stop learning. Embrace the process of growth and always be open to new ideas and opportunities.

The road to entrepreneurial success is rarely smooth, but these 10 insights provide a roadmap to help you navigate the challenges along the way. From persistence and passion to innovation and adaptability, these lessons will help guide you as you build your business, grow as a leader, and turn your vision into reality. Whether you’re launching your first startup or scaling an existing one, keeping these insights in mind will help ensure you’re on the path to success.

Ready to take your entrepreneurial journey to the next level? Explore the World Future Awards and discover how innovation, leadership, and vision are shaping the future. Join the movement today: https://worldfutureawards.com/

World Future Awards Honors Top Swiss Tech Companies

The World Future Awards proudly recognizes Switzerland’s most innovative and future-driven tech companies, celebrating their contributions to global technological advancement. As Switzerland continues to strengthen its position as a global leader in technology, these award-winning companies exemplify excellence, innovation, and transformative impact across multiple industries.

Switzerland, long renowned for its precision engineering and financial prowess, is now making waves in the global tech industry. From Zurich’s thriving startup ecosystem to Lausanne’s cutting-edge research institutions, the nation is a hub of groundbreaking advancements in software development, fintech, artificial intelligence, blockchain, and digital solutions. Recognized as the world’s most innovative country by the Global Innovation Index, Switzerland is home to tech pioneers who are redefining industries and pushing the boundaries of possibility.

Selection Criteria for the World Future Awards:

Each honored company has been meticulously evaluated based on the following key criteria:

Technological Innovation: Pioneering advancements in software, AI, cybersecurity, and fintech.

Industry Impact: Contribution to the growth and transformation of their respective sectors.

Sustainability & Future Readiness: Adoption of forward-thinking solutions that support long-term global progress.

Market Leadership: Proven track record of success and influence in the global tech ecosystem.

Client-Centric Solutions: Excellence in delivering customer-focused digital experiences and services.

Recognizing Swiss Excellence in Technology

The World Future Awards is thrilled to showcase Switzerland’s top-performing IT and digital companies that are setting new industry benchmarks. From fintech innovators revolutionizing banking and finance to AI-driven enterprises enhancing business efficiency, these companies reflect Switzerland’s commitment to excellence in technology and digital transformation.

“As technology continues to evolve, Switzerland remains at the forefront of global innovation. The companies we are honoring today have demonstrated extraordinary creativity and leadership in shaping the future of technology,” said Alexander Chetchikov,  Advisory Board of the World Future Awards. “Their contributions extend beyond national borders, influencing industries worldwide and paving the way for the next generation of digital excellence.” 

The awards showcase Switzerland’s thriving technology landscape, where precision and progress meet, and innovation drives global transformation. With groundbreaking contributions in blockchain, artificial intelligence, digital services, and beyond, Swiss tech companies continue to make a profound impact on the future of technology.

Join us in honoring these remarkable tech innovators who are shaping the future. Explore their journeys, draw inspiration from their achievements, and stay connected for more insights from the World Future Awards! To ensure easy navigation, the list is arranged alphabetically:

CompanySector SpecializationCore OfferingsNotable Innovation
Abionic
Abionic, a Swiss MedTech leader and 2023 “Swiss MedTech of the Year” winner, revolutionizes diagnostics with nanofluidics. Its abioSCOPE® platform delivers lab-quality results from a single drop of blood in minutes, enabling rapid, point-of-care clinical insights.
Biotech, HealthtechRapid diagnostic testingNanotechnology-enhanced tests
Adnovum
Adnovum, a top IT company in Switzerland, focuses on securing digital business operations. Established in 1988, it has over 600 dedicated employees providing industry insights and strategies to adapt to new trends and challenges in the digital space.
IT Services, Security, Software DevelopmentIT Security, Digital Transformation, Custom Software DevelopmentSecure digital solutions for businesses
Auterion
Auterion is a leading drone software platform for enterprise, enabling safe, large-scale drone operations fully integrated into workflows. With offices in California and Switzerland, the company has raised $25M in venture funding and serves global clients like GE Aviation and the U.S. Department of Defense. Rooted in open-source innovation, Auterion’s mission began with Pixhawk and PX4 software, revolutionizing the drone industry.
Drone Software & Enterprise SolutionsAutonomous Drone Software, Fleet ManagementOpen-Source Drone Autonomy & Integration
Ava
Ava is a women’s health company with offices in Zurich and San Francisco. Its flagship product is a sensor bracelet paired with an app, using AI to track hormonal changes, ovulation, and health issues. Ava’s technology, validated in clinical trials, has the largest database in its field and is expanding with new clinically validated services.
HealthtechFertility tracking wearablesAI-powered fertility predictions
Avaloq
Avaloq provides front-to-back software and services for 170+ financial institutions, including private banks, wealth managers, and neo banks. Offering flexible SaaS and on-premises solutions, as well as BPaaS outsourcing, Avaloq is a subsidiary of NEC Corporation, a global IT leader.
FintechBanking and finance softwareStreamlined banking solutions
Axisbits
Axisbits is known for cutting-edge technology and web development expertise. A leading IT company in Switzerland, Axisbits offers software solutions for eCommerce businesses and virtual e-learning platforms. They serve clients like BlackFriday GmbH and Plaspro Inc. with a 5.0 rating from reviewers.
IT Services, E-Commerce, Web DevelopmentE-Commerce Platforms, Web Development, Virtual E-LearningOptimizing e-commerce and e-learning solutions
b-rayZ
b-rayZ, a spinoff from the University Hospital of Zurich, develops AI software to support radiologists in mammography by providing real-time assessments of image quality and breast density. Their b-box AI solution helps improve the accuracy of mammography readings by offering real-time feedback on image quality and breast tissue density, addressing challenges such as poor image quality and dense breast tissue. The company focuses on enhancing radiology workflows with AI while keeping radiologists in control of the medical procedures.
HealthcareAI-powered MammographyEmpower Mammography through Artificial Intelligence
Bcomp
Bcomp is a leader in natural fibre reinforcements for high-performance applications, from skiing to space. Founded in 2011, the company initially focused on creating lightweight skis with flax-reinforced balsa cores. After discovering flax’s excellent mechanical properties, Bcomp expanded to develop sustainable lightweighting solutions for the mobility market. Today, Bcomp leads in natural fibre composites for sustainable innovation.
Materials techSustainable composite materialsNatural fiber reinforcements
Beekeeper
Beekeeper transforms frontline work by replacing manual processes with a frontline success system that boosts engagement, retention, and performance. It connects teams, unifies systems, and empowers employees to do their best work.
Workplace communicationEmployee engagement platformStreamlining internal company communication
CitizenX
CitizenX is the only secure and private platform to acquire citizenship in countries welcoming investors and entrepreneurs. By combining Swiss engineering with 24/7 Concierge service, we help you diversify your passport portfolio and secure a safe future for you and your loved ones.
FintechFinancial ServicesDecentralized Innovation Platform
EarlySight
EarlySight provides an ophthalmic camera that improves the detection and monitoring of eye diseases. Using adaptive optics and transscleral flood illumination, the technology captures high-resolution retinal images at the cellular level, enabling doctors to view structures not visible with conventional methods. This camera helps detect early disease signs, track progression, and assess treatment effectiveness, reducing vision loss and enhancing patient outcomes.
HealthcareHigh-performance Eye Imaging InstrumentAdvanced retinal imaging
Equip Sport
Equip Sport provides an easy-to-use app that gives users quick access to a variety of sports equipment via self-service stations. The app lets users find and rent gear from more than 200 stations, encouraging participation in sports like basketball, football, volleyball, and paddleboarding. This solution improves accessibility by allowing users to easily pick up their equipment and begin playing with minimal effort. The app also features real-time equipment monitoring, detailed community engagement analytics, and the ability to optimize station placements based on user activity.
TechnologySport Equipment AppSelf-service station network
Frontify
All your brand assets in one place: Frontify is a cloud-based,brand-building platform that combines DAM, brand guidelines, and templates into a collaborative single source of brand truth.
Brand ManagementBrand portal and media managementConsolidated brand materials
Lunaphore
Lunaphore Technologies S.A., a Bio-Techne brand, is a Swiss-based life sciences company founded in 2014 with the vision of enabling spatial biology in every laboratory. Lunaphore has developed a game-changing chip technology which can extract spatial proteomic and genomic data from tumors and transform any simple assay into multiplex spatial biology without complexity. Lunaphore empowers researchers to push the boundaries of research to ultimately develop the next generation personalized therapies.
BiotechTissue diagnosticsFast and precise diagnostics
Miquido
Miquido, an IT company based in Switzerland, offers end-to-end software solutions for business problems using cutting-edge technology. Established in 2011, the company has completed over 150 business solutions and is certified by Google, earning recognition in Forbes.
IT Services, Software DevelopmentEnd-to-End Software Solutions, Mobile & Web App DevelopmentAI-driven mobile and web applications
Naturality Digital
Founded in 2020, Naturality Digital is a creative digital marketing agency in Zurich. With a small team of 50 employees, the company excels in visual design and brand strategy, helping businesses grow through innovative digital solutions and expanding their market presence.
Digital Marketing, BrandingDigital Marketing, Branding, Visual DesignInnovative design solutions for digital marketing
NetGuardians
A Swiss FinTech, helps banks in 30+ countries fight fraud with AI-powered solutions. Trusted by 80+ banks, it reduces false positives by up to 85% and investigation time by 93%. Partnering with major banking software providers, NetGuardians has offices in Switzerland, Singapore, Kenya, and Poland.
Cybersecurity, FintechFraud prevention softwarePredictive AI for banking fraud
Peoplefone
Peoplefone is a leading IT company in Switzerland, offering VoIP telephone connections since 2005. Known as the best-fixed network provider, Peoplefone focuses on telecommunication and IT services. With over 6,000 customers, the company specializes in VoIP networks and provides technical support to marketing teams.
Telecommunications, IT ServicesVoIP Telephony Solutions, Fixed Network ServicesReliable VoIP services with customer-centric support
ProtonMail
Proton is a privacy-focused, community-driven company offering encrypted tools like Proton Mail, VPN, Calendar, Drive, and Pass. Trusted by over 100 million users, Proton provides a secure alternative to Big Tech. Headquartered in Switzerland, its global team of 500+ experts ensures strong privacy protection worldwide.
CybersecurityEncrypted email servicesEnd-to-end encryption for privacy
Radity
Radity GmbH is a leading IT company offering digital solutions. With a perfect 5.0 rating and positive reviews, it is recognized globally. The company’s motto, “You and Us, together we will succeed,” reflects its success and commitment to excellence. Specializing in design services and digital production, Radity GmbH is dedicated to completing projects on time. Established in 2008, the company is known for its reliability and expertise.
IT TechnologiesMobile & Web DevelopmentTailored Solutions
Regenosca
A group of bio-engineers, surgeons, and entrepreneurs.
The team at Regenosca are creating the future for natural, regenerative surgical interventions with a wide range of potential applications. The team at Regenosca are creating the future for natural, regenerative surgical interventions with a wide range of potential applications.
HealthcareMedical Equipment ManufacturingRegenerative Meshes Technology
SCIGILITY
SCIGILITY is a top IT company in Zurich, providing data-driven services for industries like agriculture, engineering, and machine learning. Known for its 5.0 rating, the company focuses on implementing the best practices to deliver effective projects with a passion for data.
IT Services, Data Science, Data AnalyticsData-Based Services, Machine Learning Solutions, IT ConsultingPassion for data and innovative solutions in engineering fields
Sensirion
Sensirion Holding is a global leader in digital microsensors, offering solutions for environmental, gas, and liquid flow sensing across automotive, medical, industrial, and consumer sectors. Headquartered in Switzerland with 1,200+ employees worldwide, Sensirion’s patented CMOSens® technology delivers innovative, energy-efficient sensor solutions.
Sensor TechnologyEnvironmental and flow sensorsPrecision sensor manufacturing
SOLARSPLIT
Solarsplit is a platform that simplifies solar energy investment by connecting property owners, installers, and investors. It offers innovative financing solutions, including crowdfunding, to make solar projects more accessible and efficient.
Solar EnergyCommunity-Powered SolarCrowdfunded Solar Energy
Sophia Genetics
SOPHiA GENETICS advances data-driven medicine with its AI-powered platform, SOPHiA DDM™, revolutionizing cancer and rare disease diagnosis. By leveraging collective intelligence from genomic and multimodal data, the company expands access to precision medicine worldwide. Committed to its mission and guided by the mantra “We Care,” SOPHiA GENETICS strives to ensure equitable healthcare for all patients.
Healthtech, BiotechGenomics data analysis using AIPersonalized medicine through data
SpotMe
SpotMe is the enterprise event platform that helps accelerate customer relationships at scale.
Run hybrid, virtual, and in-person events with a branded and compliant event app, offer a personalized experience, and get deep data insights that flow into your CRM. SpotMe provides 24/7 instant support and white-glove service.
Event TechnologyEvent Platfor, Mobile Event AppPersonalized Event Insights
Swisscom
Blockchain
Swisscom is the leading ICT company in Switzerland and, with Fastweb + Vodafone, the strong #2 in the Italian market. The company offers mobile, Internet and TV, as well as comprehensive IT and digital services to private and business customers. Swisscom is the most sustainable telecommunications company in the world and is 51% owned by the Swiss Confederation.
BlockchainEnterprise blockchain solutionsSecure blockchain integration
Teralytics
Teralytics delivers advanced human mobility insights using data science and machine learning. By analyzing anonymized location data from telecom and other sources, it helps improve cities, transportation, and services. Headquartered in Zurich, Teralytics has offices in New York, Berlin, and Sacramento.
Big Data AnalyticsMobility behavior analysisLeveraging telecom data for insights
vestr ag
estr, a Swiss fintech founded in 2017, simplifies active investment management with a cloud-based SaaS platform for issuers of investment products. By automating workflows and integrating with banking infrastructure, it enhances efficiency, reduces costs, and accelerates time-to-market for financial institutions.
FintechFintech offering software solutions to issuers of investment productsAutomated Investment Management
WayRay
Deep-tech pioneers. Creators of the World’s #1 Deep reality display and Holograktor car.
Automotive tech, ARHolographic AR navigation systemsIn-car augmented reality display
Wyld Networks
Wyld Networks enables low power, low-cost global connectivity for the Internet of Things via low earth orbit satellites using LoRa protocol.
Founded in 2016, Wyld’s hybrid solution enables IoT objects to seamlessly connect to both existing terrestrial LPWAN networks and LEO satellites.
Wyld Networks is listed on the NASDAQ FN exchange.
TechnologyInformation Technology ServiceSatellite IoT Connectivity

Mastering AI in Sales and Marketing: A Review of Katie King’s Insightful Guide

Katie King is a leading business transformation consultant with a distinguished career spanning over 35 years. She has advised some of the world’s most influential global brands, including Virgin, NatWest, BT, Deloitte and Unilever. As the CEO of AI in Business and the founder of digital marketing agency Zoodikers, she has played an important role in shaping AI strategies for various industries. King is also a sought-after keynote speaker, TEDx presenter, and a frequent commentator on BBC television and radio. Her expertise in AI, digital transformation, and leadership makes her one of the most respected voices in the field today.

Her latest book, AI Strategy for Sales and Marketing, is an insightful and practical guide for professionals looking to harness the power of artificial intelligence in business. With her vast consulting experience, King brings a wealth of knowledge to the table, offering a compelling roadmap for integrating AI into marketing, sales, and customer experience (CX).

The book provides a comprehensive overview of AI’s impact on key business functions. King starts by addressing the rapid evolution of AI and its growing significance in the commercial landscape. While AI is prioritized in marketing and sales, many organizations face challenges in scaling and effectively strategizing its application. King’s clear and engaging writing makes AI accessible to non-technical professionals, broadening its appeal.

The opening chapter delves into the rise of technological optimism and innovation, highlighting AI’s role in meeting consumer needs rather than merely driving technological progress. It explores the acceleration of AI adoption, particularly post-COVID-19, and compares global AI strategies through patents and funding. The chapter also examines AI’s influence on marketing, sales, and customer experience, a theme explored further throughout the book.

One of the book’s standout features is its practical approach. King not only outlines AI’s theoretical benefits but also provides actionable strategies, case studies, and industry insights. She presents real-world examples from global companies such as Samsung, PwC, Rolls Royce, Deloitte, and Hilton, showcasing the different ways AI has been successfully integrated into marketing and sales. These case studies highlight AI’s ability to enhance personalization, improve customer engagement, and optimize sales strategies.

An extract from chapter 2, entitled Strategic AI tools for marketing, sales and CX includes: “In 1993, American speculative fiction author William Gibson famously stated: ‘The future is already here – it’s just not very evenly distributed’. This still rings true today, insofar as there are certain parts of our lives that, although we may not even really understand it yet, are being completely transformed by the deployment of varying degrees of AI. Examples include recommendation engines that underpin what you view on TV, or what you purchase online, particularly in the wake of the COVID pandemic. An increasing amount of our disposable income, as well as people and things we are advised to follow and communicate with, and even what we actually think, is being mediated and dominated through artificial intelligence (AI).”

Another key strength of the book is its emphasis on responsible AI adoption. King acknowledges the ethical and societal implications of AI and stresses the need for organizations to build trust with consumers. She encourages businesses to implement AI solutions transparently and ethically, ensuring that technology enhances rather than compromises customer relationships.

Additionally, the book contains practical checklists and frameworks designed to help executives align AI initiatives with business objectives. King provides insights into customer behavior analytics, AI-driven content creation, and automation, all of which are essential for companies seeking a competitive edge in an AI-driven market.

Overall, AI Strategy for Sales and Marketing is a must-read for business leaders, marketers, and sales professionals looking to stay ahead in an increasingly AI-dominated landscape. King’s expertise and engaging writing make this book an invaluable resource for anyone wanting to leverage AI to drive business success.

Get your copy today via https://www.amazon.co.uk/Strategy-Sales-Marketing-Connecting-Experience/dp/1398602000/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Soulmates Ventures: Pioneering Sustainability-Focused Venture Capital For a Greener Future

Soulmates Ventures, founded by Hynek Sochor in January 2020, began its investments in 2021 and has quickly emerged as a transformative force in the venture capital world, with a strong focus on sustainability. As a hybrid accelerator and venture capital firm, Soulmates Ventures goes beyond just providing funding. Their holistic approach combines acceleration, investment, and ecosystem support to nurture startups that have the potential to reshape industries and create a sustainable future. Their dedication to driving innovation in the sustainability sector was recently recognized with a World Future Awards for Best Sustainability-Focused VC Ecosystem.

A Mission Rooted in Impact

At its core, Soulmates Ventures operates with a mission to empower visionary founders with the resources, expertise, and capital needed to scale their businesses and generate a global impact. Their focus on sustainability is not just an aspect of their business but the very foundation upon which their investment strategies are built. The firm specializes in identifying and supporting startups that aim to address critical global challenges, particularly those aligned with the principles of environmental, social, and governance (ESG) criteria.

By combining an investment strategy with a deep commitment to sustainability, Soulmates Ventures ensures that every investment contributes to a more eco-friendly and socially responsible future. This approach sets them apart from traditional venture capital firms, as they focus on creating long-term value not only for investors but also for the planet.

A Unique Accelerator Model: Triple Layer Acceleration Programme

One of the distinguishing features of Soulmates Ventures is their comprehensive Triple Layer Acceleration Programme, designed to meet the evolving needs of startups at different stages of development. This unique program is divided into three layers:

Go-To-Market Layer: Aimed at startups with groundbreaking products ready for market entry, this layer focuses on refining strategies and ensuring sustainable market penetration.

Scaling Layer: Targeting startups that have already gained traction and are generating significant revenue, this layer helps businesses scale operations, optimize processes, and expand their reach globally.

Equity Success Layer: For more mature startups with proven market success, this layer focuses on unlocking further growth opportunities and maximizing value for investors.

By addressing the specific needs of each stage of development, Soulmates Ventures ensures that startups are well-positioned for sustained growth and success in the long term.

Strategic Investments in Key Sectors

Soulmates Ventures has strategically positioned itself as a key player in fostering sustainable solutions across a wide range of sectors. They invest in eight crucial areas, each contributing to the creation of a more sustainable future:

Air: Solutions related to air quality monitoring, air purification, and pollution prevention.

Water: Clean water technologies, water management, and innovative reuse solutions.

Energy: Renewable energy innovations, energy storage, and smart distribution systems.

Circular Economy: Waste management, responsible sourcing, and bio-based materials.

Mobility: Low-emissions transport, smart infrastructure, and logistics efficiency.

Food & Agriculture: Precision farming, protein alternatives, and food waste reduction.

Healthcare: Digital health, biotechnology, and mental health innovations.

Education: Interactive and experiential learning, VR/AR in education, and mobile technologies.

This broad investment scope demonstrates Soulmates Ventures’ focus on advancing solutions that address some of the most pressing challenges facing the world today.

Impactful Portfolio and Successes

Soulmates Ventures has built an impressive portfolio that includes 23 investments, with 16 startups actively working toward innovative solutions in sustainability. Their portfolio features standout companies such as eAgronom, Ogre AI, Kardi AI, and Twin Science, which are making strides in their respective fields. Notably, the firm has already experienced three successful exits, showcasing their ability to generate returns for both startups and investors.

Each year, Soulmates Ventures seeks out 10 promising startups, mostly focusing on Seed and Series A stages, offering an initial ticket of up to €3 million, with total investments, including follow-on investments, reaching up to €5 million.[1]  Beyond financial support, these startups benefit from access to a vast network of over 100 experts and key partners, receiving guidance in areas ranging from market strategy to international expansion.

Driving Innovation Through Collaboration

Soulmates Ventures excels in fostering collaborative ecosystems, connecting startups with industry experts, corporate partners, and investors. This ecosystem provides startups with a strong foundation for growth and innovation, creating opportunities for cross-sector partnerships that accelerate the development of sustainable solutions.

Their bespoke acceleration program offers startups support in critical areas such as brand strategy, sustainability, financial services, and go-to-market strategies. This comprehensive approach helps startups navigate challenges, enter new markets, and scale their impact effectively.

A Vision for the Future

As the world grapples with environmental and social challenges, Soulmates Ventures is leading the charge toward a sustainable future. Their focus on investing in scalable, innovative solutions ensures that their startups can not only survive but also thrive in an increasingly competitive market. By supporting groundbreaking technologies and sustainable business models, Soulmates Ventures is playing a pivotal role in transforming traditional industries and creating new market opportunities.

In a short span of time, Soulmates Ventures has solidified its position as a forerunner in sustainability-focused venture capital. With a strategic vision, devotion to innovation, and a collaborative approach, they are building a legacy of impact that will shape the future of industries and communities worldwide.

To learn more about the award-winning company, please go to www.soulmatesventures.com

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