The Role of Physician Leaders in Accelerating Digital Transformation in Healthcare: An Exclusive Interview with Dr. Umbereen S. Nehal

In a time where healthcare and technology are converging at an unprecedented pace, visionary leadership is essential to drive transformation that is not only innovative but also inclusive. Dr. Umbereen S. Nehal exemplifies this rare combination of clinical expertise and technological foresight. A seasoned physician executive and founder of a digital health venture incubated at MIT, Dr. Nehal has been at the forefront of aligning digital innovation with frontline realities, advancing personalized, equitable, and system-wide healthcare solutions.

World Future Awards is honored to feature Dr. Nehal in this exclusive interview exploring The Role of Physician Leaders in Accelerating Digital Transformation in Healthcare. With a unique perspective shaped by her leadership across government, industry, and care delivery, Dr. Nehal brings deep insight into how data-driven, human-centered innovation can reshape the future of global health, especially in the U.S., where she has had her greatest impact.

Questions:

World Future Awards: You bring a rare dual lens as both a physician and a tech executive. How has this combined perspective shaped your approach to digital transformation in healthcare?

Dr. Umbereen S. Nehal: When done right, both clinical care and digital innovation serve the human end user, either as patient-centered clinical care or user-centered design of tech. I am not trying to “disrupt” or add more fragmentation; mine is a systems thinking approach. As a frontline physician, I experienced cumbersome tech that turned me into a data entry clerk. Frustrated that it took my focus away from what my patient needed, I became a “super user” to improve my own work. Now I do that at scale as a digital health founder. We need more coordination and efficiency so that tech can do mundane tasks so we can reduce clinician burnout and bring humanity back into healthcare.

WFA: What are the most critical areas of opportunity for physician leaders to accelerate digital transformation while maintaining clinical integrity and improving outcomes?

USN: I would advise physicians to engage as advisors, co-designers, or even founders. No one knows the pain points, needs, or workflows of healthcare better than practicing clinicians like doctors, nurses, pharmacists, etc. Physicians have been sold (or even mandated to buy) so much bad technology over the years that many are understandably sceptical of the latest promises on health tech. Sometimes doctors get described as “resistant” or “luddite.” I would take more of a driver’s seat. Learn some basics. Have the ability to ask smart, incisive, probing questions about tech. This is something that I have been developing a course on, in fact. Most conferences are now offering sessions on AI so any physicians can learn what is most critical for their field or clinical setting.

WFA: Your current venture, incubated at MIT, addresses a core pain point in clinical care—limited time during doctor visits. What inspired this focus, and how is your AI-enabled solution improving that experience for both patients and physicians?

USN:  While at MIT, I founded HER Heard based on my own patient experience of fragmented care, late diagnosis, and delays in getting care. I also saw how my stoic, dignified mother often got ignored by nurses and doctors compared to louder, more demanding patients. I do not think women need to “speak up” more; instead, the system needs to listen better. I think of it like how a queen is surrounded by those serving her, anticipating her needs. With AI agents, we can make that possible for the average woman, too.

Specifically, we have created a structured, pre-visit process that captures the nuance of the patient’s story and lived experience that fits into the healthcare system. We’re using AI as an interface and analysis tool for collecting, organizing, and synthesizing patient-reported data—symptoms, goals, concerns, and values. The system prepares the patient for the visit with education and prompts, while giving the clinician a summary that aligns both with their workflow and what insurance wants documented. Our platform and AI pre-visit medical assistant is built on best practices from AHRQ (Agency for Health Research and Quality), like Shared Decision Making (SDM). We’ve embedded patient-reported outcomes and quality-of-life measures because those are the metrics that matter for patients and are research-grade data.

WFA: You’ve played leadership roles in public health, Medicaid reform, and digital health innovation. How do you connect government, industry, and clinical practice to design inclusive, data-driven health systems?

USN: From my various roles, I see the importance of data portability, ownership, and control over one’s own health data as a patient. As an advisor to federal agencies like the NIH, I have been involved in the community recruitment for the All of Us database, for instance. I am excited by what researchers can do with that data. For the average woman, though, she still struggles to access her own data for her own health in a way that informs her day-to-day health. From my work at a state and local level, I know the health landscape well. I don’t duplicate what exists but build according to the unmet needs. That allows me to tap into underserviced markets to bring more people along for digital health, reducing the digital divide.

WFA: “Equity by design” is a central theme in your work. Can you share how you ensure that inclusivity and health equity are embedded into digital health solutions from the start?

USN: Most digital tools start by empathy mapping for a primary user, usually the most tech-savvy. Designing for the ideal user can be efficient from a product standpoint, but it completely misses the complexity of healthcare realities. At HER Heard, we apply principles from universal design. We intentionally design for people called “the extreme user” who experience more challenges. Consider the woman working two jobs who also cares for aging parents – she has limited time, energy, and attention span, so she needs highly engaging and tailored UI/UX. We also think of family systems and community supports, not just one individual user at a time. Because women make 80% of healthcare decisions for their families, it is often said that a woman is the “Chief Medical Officer” of her family. In this way, we also strengthen the business model. Where a woman seeks care, her children, spouse, and parents may also go.

WFA: As a former Chief Medical Officer for 14 centers and co-author of a $1.8B Medicaid reform initiative, what lessons have you learned about operationalizing innovation in large-scale systems?

USN: At the state level, that $1.8B Medicaid transformation required enabling data transfer between a range of hospitals and several government agencies (Medicaid, Department of Public Health, CMS, etc). From that, I got into the weeds of data infrastructure and definitions needed for interoperability. It was a crash course in how legacy systems were not built with a future focus. Then, as the Chief Medical Officer managing a $100 million budget, I found that many vendors wanted to sell to us, even though their products were not built for our population.

This is the classic “build versus buy” dilemma. I recommend a hybrid approach: be a pilot site to co-design the innovation to suit your organization’s unique needs. I learned this best when I had oversight of a $300 million research budget for PCORI (Patient-Centered Outcomes Research Institute), where all our studies were co-designed and co-administered with community partners for true grassroots innovation.

WFA: What role do you see human-centered design and personalized medicine playing in the future of healthcare, especially when powered by AI and big data analytics?

USN: Patient-generated data from wearables or symptom diaries may be able to fill in gaps in research and make personalized medicine more accessible. If genomics is added in, the precision increases. With HER Heard, for instance, the primary goal is to serve individual women with personalized health. In addition, by designing to record research-grade data, we will create a valuable data lake over the years. If patients opt in to participating in research, the pooled data can help us better understand women’s health overall.

In tech, the term “GIGO” or garbage in, garbage out is used to describe bad data giving bad analyses. We can only get personalized medicine that works for everyone if we have the right data. For instance, women were not included in clinical trials until 1993. That means the textbooks used to teach doctors and nurses are wrong. Even many of the so-called “evidence-based guidelines” are incorrect.

Once we have better data that is more representative across all of humanity, we can offer better personalized healthcare. In order to get there, we do need everyone engaged. Privacy, understandably, is a concern for many. I am hopeful that decentralized AI will allow more data to stay secure on individual devices while only the key insights are shared. Personalized medicine is not just the clinical care being personalized, but even the level of data privacy itself being personalized. We are moving away from centralized data on servers or a cloud and towards individual choice. 

Thank you, Dr. Nehal, for sharing your time, insights, and visionary perspective—your work at the intersection of medicine, technology, and equity is truly inspiring and essential to the future of healthcare.

Visit Dr. Nehal’s LinkedIn profile to learn more: https://www.linkedin.com/in/usnehal/

From Validation to Vision: The Business Value of Being Recognized

In a future-focused world where progress defines relevance, recognition is more than celebration — it is a catalyst for innovation. At World Future Awards, we understand that honoring achievements across industries inspires not only individual growth but also collective advancement. In an age of transformation, recognizing excellence has never been more critical.

From cutting-edge technology and sustainable development to design, services, and customer experience, awards serve as both validation and vision. Here’s why recognition matters — and how it fuels advancement in every sector.

Credibility That Transcends Borders

In today’s interconnected global economy, businesses must establish trust quickly and credibly. Third-party recognition from a respected body like World Future Awards offers an objective signal of excellence to investors, consumers, and partners worldwide.

Actionable Insight: Display award seals and credentials across digital platforms and proposals. Let the world know you’ve been vetted by experts.

Attracting Talent and Partnerships

The most innovative professionals and collaborators gravitate toward organizations that are seen as forward-thinking and impactful. Awards not only highlight your past achievements — they shape your future workforce and alliances.

Actionable Insight: Use award recognition in employer branding, talent recruitment, and joint venture pitches to stand out in a competitive landscape.

Driving Internal Innovation

Recognition doesn’t just boost your public image — it energizes your internal teams. Award-winning companies often see improved morale, creativity, and alignment with their mission.

Actionable Insight: Share the award journey with employees. Involve teams in submissions and celebrate milestones to foster a culture of excellence.

Market Differentiation in a Noisy World

Regardless of industry — be it fintech, healthcare, education, or retail — market saturation is a real challenge. Recognition creates a point of differentiation that signals quality, innovation, and leadership.

Actionable Insight: Use your award as a storytelling tool in marketing, advertising, and social media campaigns. Showcase your edge.

Enhanced Investor and Stakeholder Confidence

Awards offer strategic leverage during funding rounds, board presentations, and stakeholder updates. They reinforce your brand’s trajectory, impact, and reliability.

Actionable Insight: Include awards in investor decks, quarterly reports, and pitch documentation to support your value proposition.

Empowering Sustainable and Responsible Innovation

As the world demands more ethical and sustainable solutions, awards help validate companies and projects that are driving positive change. Recognition promotes responsibility and accountability.

Actionable Insight: Leverage awards in ESG reports and sustainability communications to reinforce your leadership in responsible innovation.

Recognition Isn’t a Finish Line — It’s a Launchpad

At World Future Awards, we don’t just celebrate the future — we help build it. Recognition empowers companies, creators, and changemakers to grow with purpose, gain trust, and continue leading in their industries.

Whether you’re a startup challenging the status quo or a multinational scaling new heights, recognition matters.

Apply for recognition today and amplify your impact on tomorrow: https://worldfutureawards.com/apply-now/

Book Review: “Quantum Marketing” by Raja Rajamannar

In Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard and a globally acclaimed business leader, delivers a compelling and authoritative manifesto for the future of marketing. Positioned at the intersection of emerging technology, shifting consumer behavior, and strategic brand management, this Wall Street Journal bestseller redefines how modern businesses must think, plan, and execute in an era of unprecedented transformation.

Rajamannar introduces readers to what he calls the Fifth Paradigm of marketing—a phase so radically different from the past that it requires a complete reimagination of foundational principles. While the previous four paradigms evolved linearly—starting from product-centric promotion to digital and data-driven marketing—this fifth phase represents a quantum leap. Here, marketing is no longer about traditional tools or digital tactics alone; it becomes a science blending creativity with exponential technologies like artificial intelligence, blockchain, 5G, IoT, and augmented reality.

One of the book’s standout achievements is its ability to simplify complex technological concepts without diluting their strategic significance. Rajamannar makes the case that marketers today are woefully unprepared for what’s coming. They lack not only the technical fluency but also the visionary foresight to navigate an environment where personalization, automation, and ethical data use become existential challenges. He argues that marketing must shed its legacy of “fluff” and become a serious discipline rooted in business impact, measurable outcomes, and technological sophistication.

The book draws strength from Rajamannar’s rich professional background, which spans global leadership roles at Fortune 500 giants across finance, healthcare, and consumer goods. His insights are not merely theoretical; they are practical, drawn from real-world experience driving transformation at Mastercard—one of the world’s most respected brands. Whether discussing Mastercard’s move into multisensory branding or the use of AI to drive engagement, the examples are both aspirational and executable.

A particularly resonant theme in Quantum Marketing is Rajamannar’s call for marketers to become “multi-lingual”—speaking the language of finance, operations, technology, and human psychology. He positions the modern CMO not as a creative executive, but as a cross-functional business leader capable of influencing every aspect of the enterprise.

The book also serves as a sobering critique of the current state of marketing education and leadership. Rajamannar highlights a gaping disconnect between traditional marketing curricula and the demands of modern business. His call to action is clear: marketers must evolve, or risk irrelevance.

Readers will appreciate the structure of the book—logical, well-paced, and filled with insights from other top marketing leaders. It balances visionary discourse with grounded guidance, offering a roadmap for professionals at every level to future-proof their strategies.

Ultimately, Quantum Marketing is both a wake-up call and a playbook. It is ideal for CMOs, business strategists, and even non-marketers who wish to understand how customer engagement, brand building, and data-driven decision-making are being rewritten by disruptive forces. Rajamannar’s voice is authoritative yet accessible, and his optimism about marketing’s transformative potential is infectious.

In a time when the only constant is change, Quantum Marketing doesn’t just prepare you for the future—it urges you to shape it. A must-read for anyone serious about mastering the business of tomorrow.

Click here to get this WFA recommended read today.

Bringing Innovation to Recognition: Digital Payments Open a New Chapter for Global Honorees

In a move that aligns with its commitment to innovation and future-forward thinking, World Future Awards is proud to announce that it now accepts cryptocurrency payments for all award-related services and recognitions.

As a global platform honoring excellence in innovation, leadership, and impact across industries, World Future Awards is continuously evolving to meet the needs of a modern, digitally native audience. Accepting crypto payments reflects our mission to embrace emerging technologies and enhance accessibility for participants and partners worldwide.

“We celebrate the pioneers shaping the future—and it’s only natural that we adopt the technologies they are helping to advance,” said Oleksandr Chotchykov, a CEO of the World Future Awards. “By accepting cryptocurrencies, we are making it easier, faster, and more inclusive for global innovators to engage with our platform.”

World Future Awards now accepts leading cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and USDT (Tether). This new payment option offers added convenience for award recipients, media partners, and organizations across borders—particularly in fast-growing tech sectors where blockchain and digital finance play a key role.

This step is part of a broader initiative to modernize and expand the reach of the World Future Awards ecosystem, which already recognizes breakthrough achievements in technology, sustainability, healthcare, marketing, and beyond.

For more information about payment options or to learn how to participate in the World Future Awards, please contact our Awards Manager.

Building Trust in the Blockchain: AdLunam’s Award-Winning Approach

AdLunam Inc., a behavioral data and decentralized finance investment ecosystem founded in 2021, has been named the winner of the 2025 World Future Awards in the Web3 category for Best Web3 Investment & Engagement Platform.

This recognition marks a pivotal milestone in AdLunam’s mission to rearchitect early-stage Web3 fundraising by embedding behavioral reputation, community alignment, and earned access into the flow of capital and opportunity.

In an industry where Initial DEX Offerings (IDOs) and airdrops often reward speed, speculation, or artificial activity, AdLunam addresses a critical challenge: ensuring early token access reaches contributors truly aligned with a project’s long-term vision.

At the heart of AdLunam’s ecosystem is Proof of Attention™, a programmable reputation protocol that transforms user behavior—on-chain activity, community participation, and engagement with project content—into a dynamic trust score. This score is portable across the ecosystem and reflects consistency, conviction, and alignment, not merely wallet size or social metrics.

Rather than offering blanket access to token sales and airdrops, AdLunam uses investor profiles and behavioral data to match startups with communities that reflect their mission and values.

The result is a merit-based access model—where early participation can be earned through real support, not just purchased. By shifting emphasis from capital to contribution, AdLunam empowers projects to prioritize long-term alignment over short-term hype.

This shift comes at a critical moment. With regulatory uncertainty, market saturation, and evolving user behavior challenging traditional Web3 growth models, new forms of value signaling are urgently needed. The projects most likely to succeed won’t have the loudest marketing or deepest treasuries, but high-conviction communities rooted in trust, shared purpose, and reciprocal value exchange.

AdLunam’s ecosystem is a layered infrastructure, with each product designed to solve a specific pain point while reinforcing the others. At the entry point is AdLunam Social, which gamifies community engagement and airdrop access through ranks, points, and leaderboards, rewarding users for authentic engagement rather than superficial metrics. The AdLunam App powers IDOs with behavioral intelligence, helping projects target aligned investors based on conviction and participation rather than capital alone.

Further deepening this infrastructure, AdLunam Exchange links decentralized trading to reputation-based rewards, aligning market activity with long-term trust. The Zero2IDO Accelerator equips projects with a behavioral strategy for community-first fundraising, while the AdLunam Media Network amplifies founder narratives and ecosystem insights across brands like Altcoin Observer, Web3 Explained, Diving into Crypto, and The Future of NFTs—turning thought leadership into a strategic growth lever.

Each product is designed to solve a specific pain point while contributing to a strategic loop. Whether converting dormant interest into action, helping projects filter for long-term believers, or creating measurable foundations for post-launch engagement, AdLunam turns fragmented user behavior into coherent, actionable insight. It transforms community-building from art into science—without losing the human element.

Together, these components form a programmable infrastructure where attention, conviction, and reputation are active ingredients in the investment process.

More than a technological innovation, AdLunam represents a systemic shift. By connecting participation to identity, and identity to opportunity, it offers a scalable alternative to the extractive, short-term models that have eroded trust across Web3.

This systemic orientation positions AdLunam not just as a fundraising tool but as an engine for ecosystem resilience. When reputation becomes programmable, opportunity becomes more inclusive—and less prone to manipulation. As builders prioritize longevity over virality, AdLunam provides the scaffolding for a more ethical, transparent, and trusted capital formation system.

Winning the World Future Award validates this vision, positioning AdLunam as a category leader in Web3 community and investment infrastructure, and signaling that the market is ready for reputation-first systems. This recognition is expected to open new doors for collaboration, amplify momentum for adoption, and extend AdLunam’s reach across both everyday users and industry powerhouses.

Co-founder Nadja Bester, who received the award, emphasized that reputation isn’t a side effect of Web3 but the infrastructure it needs to grow up. She stated that AdLunam exists to rebalance the equation: investors deserve more than access—they deserve to be seen, heard, and valued. And founders deserve more than funding—they deserve communities that walk with them long after the IDO ends.

As programmable identity and decentralized reputation move to the forefront of the next Web3 cycle, AdLunam’s solutions are poised to shape the core logic of how value and opportunity are distributed.

This win sets a new standard in blockchain fundraising, where identity, integrity, and engagement matter more than capital. Where investing becomes truly participatory, inclusive, and aligned with long-term vision.

For an industry built on decentralization, AdLunam delivers what’s long been missing: the genuine connection between investors and the projects they believe in.

Learn more at adlunam.cc

AdLunam Wins 2025 World Future Award for Best Web3 Investment & Engagement Platform

AdLunam Inc., a Web3 behavioral investment ecosystem founded in 2021, has been named the Best Web3 Investment & Engagement Platform by the 2025 World Future Awards, recognizing the company’s groundbreaking approach to redefining early access in decentralized finance.

In an industry long dominated by speed, speculation, and capital-based privilege, AdLunam is building a different future—one where participation earns opportunity and reputation shapes access. Through its proprietary Proof of Attention™ model, AdLunam makes behavioral engagement measurable, portable, and actionable across the entire investment lifecycle.

As the Web3 ecosystem matures, the ability to distinguish aligned contributors from opportunistic actors has become a critical challenge. Proof of Attention™ offers a scalable way to embed trust, accountability, and consistency into how capital and community are distributed.

“Capital opens doors. But we should always ask—who did the work to unlock them?” said Nadja Bester, Co-founder of AdLunam. “Proof of Attention™ is about making that work visible and valuable, ensuring that access reflects real participation. This award signals a welcome shift toward digital infrastructure that rewards commitment, not just capital.”

Infrastructure for the Reputation Economy:

AdLunam’s Proof of Attention™ protocol converts user actions—from community engagement and on-chain behavior to long-term presence—into a dynamic reputation score. This reputation determines who gets early access, who earns airdrops, and who stays visible in an ecosystem increasingly focused on signal over noise.

The model challenges traditional fundraising dynamics by giving weight to participation over proximity, and behavioral alignment over wallet size. It doesn’t eliminate early access—it redefines who qualifies for it.

 “The future of Web3 will not be decided by who arrives first or has the largest pockets, but by who shows up—and keeps showing up,” Bester added.

Awarded for Its Full-Stack Ecosystem:

Rather than offering isolated tools, AdLunam’s products are designed as an interconnected behavioral operating system—giving founders, investors, and users a unified framework to navigate every stage of token lifecycle with integrity and insight.

The award recognizes AdLunam’s platform as a first-of-its-kind behavioral infrastructure stack:

Proof of Attention™

A protocol that scores engagement and alignment, turning attention into programmable access.

AdLunam Social

A gamified platform where users earn Lunam Points and climb leaderboards through participation—unlocking access to token sales, airdrops, and rewards.

AdLunam App

A token sale platform using Proof of Attention™ to guide allocation strategies that prioritize long-term participants over speculative capital.

AdLunam Exchange

A post-token-distribution trading layer where liquidity incentives are tied to ongoing contribution and reputational weight.

Zero2IDO Accelerator

A founder-focused launch program that supports community-building, tokenomics, and fundraising strategy.

AdLunam Media Network

Through brands like Altcoin Observer, Web3 Explained, The Future of NFTs, and Diving Into Crypto, as well as media partnerships with major global conferences, AdLunam educates and equips both users and founders to navigate the decentralized future.

Leading the Industry Toward Alignment :

AdLunam’s win reflects a growing industry-wide recognition that Web3’s long-term health depends not just on innovation—but on who gets access, and why. By providing the tools to identify mission-aligned participants from the start, AdLunam is helping shift Web3 from momentum to meaning.

“We don’t reward hype. We reward history,” Bester said. “In a space built on belief, behavior is the best proof.”

In 2025, AdLunam plans to expand its Proof of Attention™ infrastructure across partner blockchain ecosystems looking to embed reputation as the foundation of opportunity.

With demand for alignment-first ecosystems accelerating, AdLunam is positioned to become the default trust layer for early-stage Web3 participation—where every action is a signal, and every signal earns its place.

To learn more about AdLunam, visit: https://adlunam.cc

Media Contact: adlunam@adlunam.cc

Leadership in the Digital Era: An Exclusive Interview with Mohammad Arshad

In an age where digital transformation is redefining the global business landscape, visionary leaders are those who not only embrace change but actively shape it. Mohammad Arshad stands out as one such leader.

As the CEO of DecodingDataScience.com and a globally recognized AI community builder with over 150,000 members, Arshad has built a reputation as a strategic thinker and pioneer in applying artificial intelligence, data science, and generative AI to solve complex business challenges. With over two decades of experience spanning retail, digital, marketing, and tech across industry giants like MAF, Accenture, HP, and Dell, he brings a rare blend of deep technical expertise and strategic leadership.

Recognized by the World Future Awards in their thought leadership article, “How AI is Reshaping Industries,” Arshad continues to inspire the next generation of digital leaders through his global keynote sessions, mentorship, and hands-on innovation.

In this conversation, we dive into his perspectives on navigating organizational transformation, fostering innovation, and addressing global challenges in the ever-evolving digital era.

Questions:

World Future Awards: Mr. Arshad, you’ve led transformation initiatives across global enterprises—what do you see as the most critical qualities for leaders navigating digital disruption today?

Mohammad Arshad: In today’s digital age, I believe the most critical quality is the ability to stay adaptive while maintaining clarity of purpose. Digital disruption is not just about adopting new tools—it’s about rethinking how we create value. At every transformation initiative I’ve led—from retail to consulting to tech—I’ve realized that leadership requires a blend of vision, execution, and empathy.

You must inspire teams to embrace uncertainty, make data-driven decisions, and continuously reskill. I also believe in what I call “digital humility”—the idea that no leader can know it all, and the best ones build ecosystems of learning and collaboration around them. That’s what I’ve tried to do with Decoding Data Science.

WFA: How do you balance fostering innovation while maintaining operational stability in large, complex organizations?

MA: This is a challenge I’ve faced often, especially when working with legacy organizations trying to modernize. The key lies in creating parallel tracks: one for sustaining operations and another for accelerating innovation. You can’t let innovation threaten stability, and you can’t let stability block innovation.

At MAF, for example, I supported initiatives where the core business had strict SLAs and KPIs, but we also built sandboxes for data experimentation, launching pilots in retail analytics and customer personalization with clear exit criteria. It’s about structuring innovation like a startup within the enterprise, while aligning it with real business metrics.

WFA: In your experience, what are the most common pitfalls organizations face when implementing AI or digital transformation strategies, and how can leaders avoid them?

MA: The first pitfall is jumping to technology before aligning on the problem. Many leaders get excited about the latest models—LLMs, vision systems, recommender engines—but haven’t asked, “What business problem are we solving?”

The second is underestimating the cultural shift. AI is not just a tech upgrade—it requires rethinking workflows, roles, and how decisions are made. I’ve worked with companies that built great models but failed to drive adoption because the frontline teams weren’t involved early on.

Lastly, data readiness is often overlooked. Without good data practices, even the best algorithms fail. My advice: build the AI journey like a product—with a clear use case, MVP mindset, measurable ROI, and continuous learning.

WFA: With the rapid advancement of Generative AI, how do you see leadership roles evolving over the next five years?

MA: Leadership will evolve from being directive to being orchestrative. With GenAI, leaders don’t need to micromanage—they need to curate the right prompts, questions, and systems to drive outcomes.

For instance, in my AI Residency program, I train professionals to think with AI, not just use it. Future leaders must know how to integrate human judgment with machine intelligence. They’ll need to make ethical decisions fast, interpret outputs, and design workflows where humans and AI collaborate effectively.

Soft skills—empathy, storytelling, ethical reasoning—will become leadership differentiators in a world where AI handles the routine.

WFA: You’ve built a thriving AI community of over 150K people—how has community-building influenced your approach to leadership and business strategy?

MA: It’s been one of the most rewarding experiences of my life. When I started Decoding Data Science, it was a small group of passionate learners. Today, it’s a global ecosystem with over 150,000 members. Through this, I’ve learned that leadership is not about broadcasting—it’s about listening and co-creating.

Many of my product ideas, bootcamps, and challenges have emerged from conversations in the community. It’s helped me stay grounded, understand real-world struggles of learners and professionals, and stay agile in my offerings. This community-first mindset has also made my business resilient, because we evolve with the people we serve.

WFA: What are some emerging global business challenges you believe leaders must prepare for in the next decade, especially in relation to data ethics and responsible AI?

MA: We’re entering an era where trust will be the currency of digital leadership. AI can do amazing things—but if we can’t ensure fairness, transparency, and accountability, we risk backlash and missed opportunities.

Leaders must prepare for increased regulatory oversight, such as the EU AI Act, and also self-impose standards around bias detection, consent, and explainability. This is particularly critical in regions like the Middle East, where adoption is rising but local datasets and cultural nuances need more attention.

One major challenge is AI governance—how do we ensure AI decisions align with human values? I believe we need cross-functional AI ethics committees, and leaders must invest in training not just their engineers, but their policy and business teams.

WFA: Having worked across regions and industries, how do you tailor leadership and innovation strategies to different cultural and regulatory contexts?

MA: This is where empathy and observation come in. Working across the UAE, India, Europe, and with US clients, I’ve realized that no two markets are alike. Leadership in Dubai requires understanding regulatory frameworks and national visions like UAE Centennial 2071; in India, it’s about frugality, scale, and inclusivity.

I adapt by listening, partnering with local experts, and avoiding assumptions. For example, when deploying AI in healthcare or education, I align not just with laws, but with local values—what does fairness mean in that context? That’s how you lead with respect and relevance.

WFA: Finally, what advice would you give to aspiring leaders looking to make a meaningful impact in the digital era?

MA: Start where you are—don’t wait for the perfect title or permission. If you believe in something, build it. Use the tools around you—AI, communities, no-code platforms—to test ideas and learn fast.

Also, don’t just chase trends—solve real problems. Build a portfolio of meaningful work and let your values guide you. And finally, lift others as you grow. That’s how you create impact that lasts.

In my journey, every milestone—whether it was speaking at Gitex, mentoring over 1,000 professionals, or launching the AI Residency—was driven by a simple principle: teach what you learn, and learn as you teach.

Thank you, Mr. Arshad, for sharing your invaluable insights and inspiring perspective on leadership in the digital era—your vision and experience are truly shaping the future of global innovation.

To learn more about Mohammad and his inspiring work, visit his LinkedIn page at https://www.linkedin.com/in/mdarshad/

World Future Awards Announces the Best Visionary Tech CMOs Transforming Europe’s Digital Future

The World Future Awards is proud to announce its official list of the Best Tech CMOs in Europe 2025 — a standout group of marketing executives who are reshaping the future of business through vision, creativity, and technology.

These outstanding professionals are more than marketing leaders—they are drivers of progress, powerful communicators, and strategic thinkers making a lasting impact within their industries and beyond. Spanning sectors such as digital transformation, artificial intelligence, fintech, retail, energy, and e-commerce, they are helping companies stay ahead in an ever-evolving digital landscape.

What do these CMOs have in common?

  • Cross-Industry Leadership: Representing industries as varied as software, healthcare, finance, mobility, and quantum computing, these marketing professionals are bringing fresh ideas and bold strategies that influence how companies grow and connect with the world.
  • Customer-Focused Innovation: They are united by a deep commitment to understanding customer needs, using data and technology to deliver meaningful experiences and long-term value.
  • Resilient and Visionary Leadership: These executives are at the forefront of change, leading major brand transformations, global campaigns, and new marketing models with clarity and confidence.
  • Purpose-Led Marketing: Many of them are advancing initiatives that promote sustainability, inclusion, and social good—showing that marketing can lead with values as well as results.

Meet the Leaders:

Name and descriptionCompanySpecialties
Jill Kramer
Jill Kramer leads Accenture’s global 2,000-person marketing team, overseeing corporate communications, media relations, and analytics. She champions the integration of AI in marketing and spearheaded the “Reinvented with Accenture” campaign, emphasizing business reinvention. Kramer advocates for a “Business-to-Human” approach, transforming traditional B2B marketing strategies.
Accenture (Ireland)Consulting
IT services
Digital transformation
AI
Tonia Maneta
Tonia Maneta brings over 19 years of experience leading global marketing initiatives across energy, technology, and financial services sectors. She excels in orchestrating comprehensive marketing strategies and delivering multifaceted campaigns.
Bizzdesign (Netherlands)Consulting
Fintech
Blockchain
Cloud
Data
Jonathan Auerbach
Jonathan Auerbach, EVP and Chief Strategy, Growth, and Data Officer at PayPal, expanded the company’s global footprint and led campaigns to support small businesses with new technologies.
PayPal (UK)Fintech
Digital payments
Online transfers
Chris Leong
Chris Leong, as CMO of Schneider Electric, leads marketing strategies focusing on energy management and automation solutions, driving the company’s digital transformation efforts.
Schneider Electric (France)Energy management
Automation
Sustainability
IoT
Zach Kitschke
Zach Kitschke serves as CMO at Canva, overseeing global marketing initiatives that have contributed to the platform’s widespread adoption and growth.
Canva (UK)Graphic design
SaaS
Marketing tools
Collaboration
Sven Denecken
Sven Denecken plays a key role in driving SAP’s cloud innovation and business transformation strategy, with a focus on aligning customer needs with technological advancement. He leads go-to-market strategies that promote intelligent, sustainable enterprise solutions on a global scale.
SAP (Germany)Analytics
Business Intelligence
Business Process Automation (BPA)
Computer
Data Management
Finance
Software
Antoine Le Nel
Antoine Le Nel has led Revolut’s global marketing expansion, significantly increasing user acquisition and brand recognition across multiple markets. His campaigns emphasize financial empowerment, digital convenience, and global accessibility.
Revolut (United Kingdom)Banking
Financial Services
FinTech
Mobile Payments
Cian Weeresinghe
Cian Weeresinghe played a key role in positioning TransferWise as a disruptive force in the global money transfer space. His marketing leadership supported the brand’s rapid international expansion and rebranding to Wise.
TransferWise (Estonia)Finance
Financial Services
FinTech
InsurTech
Payments
Kevin VIEHWEGER
Kevin Viehweger has led Withings’ marketing in promoting smart health devices that combine clinical-grade technology with sleek consumer design. He has helped position Withings as a pioneer in connected health solutions across Europe.
Withings (France)Apps
Consumer Electronics
Health Care
Software
Wellness
David Sandstrom
David Sandstrom is credited with transforming Klarna into a lifestyle brand, using bold, unconventional marketing to capture Gen Z and millennial audiences. He was instrumental in global campaigns that expanded Klarna’s reach and brand identity.
Klarna (Sweden)E-Commerce
FinTech
Payments
Shopping
Sally Mortimore Doherty
Sally Mortimore Doherty has elevated Graphcore’s brand in the competitive AI hardware space, focusing on the power of IPU technology. She’s built strong messaging around AI innovation and partnerships with leading research institutions.
Graphcore (UK)Artificial Intelligence (AI)
Machine Learning
Semiconductor
Bobby Patrick
Bobby Patrick led UiPath’s global marketing during its rapid rise as a leader in robotic process automation. His strategies emphasized automation’s role in transforming enterprise efficiency and human potential.
UiPath (Romania)Artificial Intelligence (AI)
Business Intelligence
Business Process Automation (BPA)
Developer Tools
Enterprise Software
Machine Learning
Robotic Process Automation (RPA)
Robotics
Bianca Diana Anghelina
Bianca Diana Anghelina has shaped Aily Labs’ brand as an emerging AI innovator, delivering actionable business intelligence solutions. Her marketing leadership supports rapid growth and enterprise adoption in the data-driven decision space.
Aily Labs (Germany)Artificial Intelligence (AI)
Information Technology
Software
Andreas Phillipsen
Andreas Phillipsen has positioned Monta as a leading platform in the EV charging ecosystem, emphasizing accessibility, scalability, and sustainability. His strategic marketing supports the adoption of emobility infrastructure across Europe.
Monta (Denmark)Software Development
Glenn Manoff
Glenn Manoff has driven Riverlane’s brand as a quantum computing pioneer, focusing on Deltaflow and the future of error correction. His communications strategy highlights Riverlane’s role in enabling the quantum computing revolution.
Riverlane (UK)Computer
Information Technology
Quantum Computing
Software
Brian Merlehan
With over 15 years of experience in digital marketing, Brian is recognized for his expertise in enhancing businesses’ online success and crafting distinctive brand identities.n his role at ELEKS, Brian leads the Marketing division, overseeing product and services market development, lead generation, market research, external communications, and corporate branding.
ELEKS (Poland)Consulting
Enterprise Software
Outsourcing
Retail Technology
Smart Contracts
Software
Lisa Thomas
Thomas serves as the Chief Brand Officer at Virgin, where she leads brand and marketing strategy across the entire Virgin Group. Her responsibilities include overseeing customer relationship management, directing marketing communications, and enhancing the overall customer experience.
Motability Operations (UK)Automotive
Valentine Hrytsenko
Serving as CMO, Hrytsenko led the development of the “Air Alert” app during the early days of the war, providing real-time alerts to citizens. His leadership exemplifies the integration of technology and public service in crisis situations.
Ajax Systems (Ukraine)Manufacturing
Security
Anatoliy Rogalskiy
As CMO, Rogalskiy played a pivotal role in Monobank’s rapid growth, achieving a 35% mobile banking market share in Ukraine. He spearheaded innovative marketing campaigns, including collaborations with AI-powered platforms like Reface.
Monobank (Ukraine)Banking
Financial Services
FinTech
Web3
Ieva Urbaite
Ieva Urbaite is the Corporate Marketing Lead at Weaviate, where she drives marketing strategy and community engagement. She played a key role in promoting major product updates like version 1.23 and organizing global events such as the Weaviate World Tour. Her work has helped strengthen Weaviate’s brand and presence in the AI community.
Weaviate (Netherlands)Artificial Intelligence (AI)
Cloud Computing
Database
Enterprise Software
Generative AI
Open Source
Search Engine
Silvia Echezarreta Perez
Silvia Echezarreta Pérez, as Head of Marketing at Cabify Spain, has led impactful campaigns that highlight urban life and sustainability. She spearheaded the “Acércate” initiative, promoting city experiences and community connection across Spain, Chile, and Argentina. Additionally, she directed the “#SeguroConCabify” campaign, emphasizing safety and environmental responsibility during the COVID-19 pandemic .
Cabify (Spain)
Software Development
Logistics
Mobile
Ride Sharing
Transportation
Na’ama Sheba
Na’ama Sheba served as the Director of Brand & Communications at TravelPerk, a leading business travel platform. In this role, she was instrumental in enhancing the company’s global brand presence and communication strategies. Her efforts contributed to TravelPerk’s growth and recognition in the competitive travel industry.
TravelPerk (Germany)Technology
Information
Internet
Grazvydas Kaminskas
transformed NFQ’s marketing by building a dedicated department from the ground up. He played a key role in expanding the company’s presence internationally and securing major contracts. His work earned him national recognition as one of Lithuania’s top CMOs.
NFQ (Lithuania)IT service
IT Consulting
Web & Mobile development
E-commerce projects
Stefani Raykova
Stefani Raykova heads marketing at euShipments.com, focusing on brand development strategies across Europe. With over six years of experience, she plays a key role in driving growth and visibility for the company, particularly in the rapidly growing eCommerce markets in Central and Eastern Europe.
euShipments.com (Bulgaria)Logistics
Supply Chain Management
Transportation
Steve Keifer
Steve Keifer is a seasoned technology CMO with experience leading marketing and product management teams at high-growth SaaS companies. He specializes in building challenger brands and creating powerful sales enablement programs.
Ordway (UK)
Software Development
Revenue automation
Finance operations
SaaS
Billing

 About the Research & Selection Process

The selection of the Best Visionary Tech CMOs in Europe was the result of an extensive, multi-stage research initiative conducted by the World Future Awards’ expert committee. Drawing on insights from industry analysts, marketing scholars, and local specialists across key European innovation hubs—including Germany, France, the Netherlands, Spain, Italy, the Nordics, and the Baltics—this research synthesized publicly available data, company performance indicators, professional impact analyses, and peer nominations. Our team explored leadership profiles, strategic achievements, brand transformations, and digital innovation efforts to identify individuals who are not only elevating marketing practices but are also shaping the broader future of tech-driven business. This rigorous process ensured a comprehensive, balanced, and future-focused evaluation of marketing excellence across the European continent.

These professionals are the creative minds and strategic forces behind some of Europe’s most influential brands. Their groundbreaking work in brand development, AI-powered engagement, and purposeful storytelling makes them the marketing leaders to follow in 2025 and beyond.

The World Future Awards applauds these outstanding CMOs for their dedication, originality, and bold leadership. This recognition reflects not only their impressive results but also their forward-thinking mindset and ability to thrive in complexity.

Congratulations to the Best Tech CMOs in Europe 2025!

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