AdLunam Wins 2025 World Future Award for Best Web3 Investment & Engagement Platform

AdLunam Inc., a Web3 behavioral investment ecosystem founded in 2021, has been named the Best Web3 Investment & Engagement Platform by the 2025 World Future Awards, recognizing the company’s groundbreaking approach to redefining early access in decentralized finance.

In an industry long dominated by speed, speculation, and capital-based privilege, AdLunam is building a different future—one where participation earns opportunity and reputation shapes access. Through its proprietary Proof of Attention™ model, AdLunam makes behavioral engagement measurable, portable, and actionable across the entire investment lifecycle.

As the Web3 ecosystem matures, the ability to distinguish aligned contributors from opportunistic actors has become a critical challenge. Proof of Attention™ offers a scalable way to embed trust, accountability, and consistency into how capital and community are distributed.

“Capital opens doors. But we should always ask—who did the work to unlock them?” said Nadja Bester, Co-founder of AdLunam. “Proof of Attention™ is about making that work visible and valuable, ensuring that access reflects real participation. This award signals a welcome shift toward digital infrastructure that rewards commitment, not just capital.”

Infrastructure for the Reputation Economy:

AdLunam’s Proof of Attention™ protocol converts user actions—from community engagement and on-chain behavior to long-term presence—into a dynamic reputation score. This reputation determines who gets early access, who earns airdrops, and who stays visible in an ecosystem increasingly focused on signal over noise.

The model challenges traditional fundraising dynamics by giving weight to participation over proximity, and behavioral alignment over wallet size. It doesn’t eliminate early access—it redefines who qualifies for it.

 “The future of Web3 will not be decided by who arrives first or has the largest pockets, but by who shows up—and keeps showing up,” Bester added.

Awarded for Its Full-Stack Ecosystem:

Rather than offering isolated tools, AdLunam’s products are designed as an interconnected behavioral operating system—giving founders, investors, and users a unified framework to navigate every stage of token lifecycle with integrity and insight.

The award recognizes AdLunam’s platform as a first-of-its-kind behavioral infrastructure stack:

Proof of Attention™

A protocol that scores engagement and alignment, turning attention into programmable access.

AdLunam Social

A gamified platform where users earn Lunam Points and climb leaderboards through participation—unlocking access to token sales, airdrops, and rewards.

AdLunam App

A token sale platform using Proof of Attention™ to guide allocation strategies that prioritize long-term participants over speculative capital.

AdLunam Exchange

A post-token-distribution trading layer where liquidity incentives are tied to ongoing contribution and reputational weight.

Zero2IDO Accelerator

A founder-focused launch program that supports community-building, tokenomics, and fundraising strategy.

AdLunam Media Network

Through brands like Altcoin Observer, Web3 Explained, The Future of NFTs, and Diving Into Crypto, as well as media partnerships with major global conferences, AdLunam educates and equips both users and founders to navigate the decentralized future.

Leading the Industry Toward Alignment :

AdLunam’s win reflects a growing industry-wide recognition that Web3’s long-term health depends not just on innovation—but on who gets access, and why. By providing the tools to identify mission-aligned participants from the start, AdLunam is helping shift Web3 from momentum to meaning.

“We don’t reward hype. We reward history,” Bester said. “In a space built on belief, behavior is the best proof.”

In 2025, AdLunam plans to expand its Proof of Attention™ infrastructure across partner blockchain ecosystems looking to embed reputation as the foundation of opportunity.

With demand for alignment-first ecosystems accelerating, AdLunam is positioned to become the default trust layer for early-stage Web3 participation—where every action is a signal, and every signal earns its place.

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To learn more about AdLunam, visit: https://adlunam.cc

Media Contact: adlunam@adlunam.cc