Category: Book Review

In Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard and a globally acclaimed business leader, delivers a compelling and authoritative manifesto for the future of marketing. Positioned at the intersection of emerging technology, shifting consumer behavior, and strategic brand management, this Wall Street Journal bestseller redefines how modern businesses must think, plan, and execute in an era of unprecedented transformation.

Rajamannar introduces readers to what he calls the Fifth Paradigm of marketing—a phase so radically different from the past that it requires a complete reimagination of foundational principles. While the previous four paradigms evolved linearly—starting from product-centric promotion to digital and data-driven marketing—this fifth phase represents a quantum leap. Here, marketing is no longer about traditional tools or digital tactics alone; it becomes a science blending creativity with exponential technologies like artificial intelligence, blockchain, 5G, IoT, and augmented reality.

One of the book’s standout achievements is its ability to simplify complex technological concepts without diluting their strategic significance. Rajamannar makes the case that marketers today are woefully unprepared for what’s coming. They lack not only the technical fluency but also the visionary foresight to navigate an environment where personalization, automation, and ethical data use become existential challenges. He argues that marketing must shed its legacy of “fluff” and become a serious discipline rooted in business impact, measurable outcomes, and technological sophistication.

The book draws strength from Rajamannar’s rich professional background, which spans global leadership roles at Fortune 500 giants across finance, healthcare, and consumer goods. His insights are not merely theoretical; they are practical, drawn from real-world experience driving transformation at Mastercard—one of the world’s most respected brands. Whether discussing Mastercard’s move into multisensory branding or the use of AI to drive engagement, the examples are both aspirational and executable.

A particularly resonant theme in Quantum Marketing is Rajamannar’s call for marketers to become “multi-lingual”—speaking the language of finance, operations, technology, and human psychology. He positions the modern CMO not as a creative executive, but as a cross-functional business leader capable of influencing every aspect of the enterprise.

The book also serves as a sobering critique of the current state of marketing education and leadership. Rajamannar highlights a gaping disconnect between traditional marketing curricula and the demands of modern business. His call to action is clear: marketers must evolve, or risk irrelevance.

Readers will appreciate the structure of the book—logical, well-paced, and filled with insights from other top marketing leaders. It balances visionary discourse with grounded guidance, offering a roadmap for professionals at every level to future-proof their strategies.

Ultimately, Quantum Marketing is both a wake-up call and a playbook. It is ideal for CMOs, business strategists, and even non-marketers who wish to understand how customer engagement, brand building, and data-driven decision-making are being rewritten by disruptive forces. Rajamannar’s voice is authoritative yet accessible, and his optimism about marketing’s transformative potential is infectious.

In a time when the only constant is change, Quantum Marketing doesn’t just prepare you for the future—it urges you to shape it. A must-read for anyone serious about mastering the business of tomorrow.

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In a world increasingly defined by algorithms, automation, and artificial intelligence, Kevin Roose’s Futureproof: 9 Rules for Humans in the Age of Automation is both a timely wake-up call and a deeply human guidebook. As a tech columnist for The New York Times, Roose brings a unique combination of journalistic clarity and lived experience to this essential exploration of how we can retain our humanity amid the digital revolution.

Recognized in the World Future Awards’ list of “Most Compelling Tech Reads,” Futureproof stands out not just for its technical insight, but for its heart. While many books on automation veer into alarmist territory or fixate on economic consequences, Roose takes a refreshingly grounded approach. He asks a fundamentally human question: What does it mean to be a person in a machine-driven world?

The core of the book is Roose’s nine rules for staying human in the age of automation, a set of practical, sometimes counterintuitive strategies for thriving in an increasingly AI-shaped world. Among the standout principles are “Do work that is surprising, social, and scarce”—a direct challenge to the notion that efficiency is king. He also advises us to “demote your phone,” a nudge toward digital mindfulness, and “add more friction to your life,” encouraging a slower, more deliberate engagement with the world around us.

Roose’s tone throughout is hopeful but realistic. He doesn’t deny that automation is changing the job market or that AI is reshaping our institutions. But rather than advocate for humans to compete with machines by becoming more robotic—more efficient, more data-driven—he argues for leaning into what makes us distinct: our creativity, empathy, intuition, and capacity for connection.

This human-first philosophy makes Futureproof not only a survival guide for the 21st-century workplace but also a call to cultural renewal. It’s a book about careers, yes, but also about identity, purpose, and community. Roose weaves in stories of people who have adapted successfully to technological shifts—not just by learning to code or chasing trends, but by embracing work that is deeply human.

What makes Futureproof particularly resonant is Roose’s personal storytelling and accessible prose. He draws on his own experiences reporting from Silicon Valley, interviews with experts, and his encounters with those navigating the frontline of technological disruption. His writing is sharp, engaging, and infused with empathy—a rare combination in the tech genre.

Whether you’re a tech professional, a concerned parent, or simply someone trying to stay afloat in an overwhelming digital age, Futureproof offers a clear, compelling strategy for adapting—not just to survive, but to thrive. In a landscape flooded with tech forecasts and AI anxieties, Kevin Roose offers something much rarer: wisdom.

In short, Futureproof is essential reading for anyone who wants to understand not just where technology is going, but how we can meet it with our humanity intact.

Want to learn more about this World Future Awards recommended read? Get your copy here.

Katie King is a leading business transformation consultant with a distinguished career spanning over 35 years. She has advised some of the world’s most influential global brands, including Virgin, NatWest, BT, Deloitte and Unilever. As the CEO of AI in Business and the founder of digital marketing agency Zoodikers, she has played an important role in shaping AI strategies for various industries. King is also a sought-after keynote speaker, TEDx presenter, and a frequent commentator on BBC television and radio. Her expertise in AI, digital transformation, and leadership makes her one of the most respected voices in the field today.

Her latest book, AI Strategy for Sales and Marketing, is an insightful and practical guide for professionals looking to harness the power of artificial intelligence in business. With her vast consulting experience, King brings a wealth of knowledge to the table, offering a compelling roadmap for integrating AI into marketing, sales, and customer experience (CX).

The book provides a comprehensive overview of AI’s impact on key business functions. King starts by addressing the rapid evolution of AI and its growing significance in the commercial landscape. While AI is prioritized in marketing and sales, many organizations face challenges in scaling and effectively strategizing its application. King’s clear and engaging writing makes AI accessible to non-technical professionals, broadening its appeal.

The opening chapter delves into the rise of technological optimism and innovation, highlighting AI’s role in meeting consumer needs rather than merely driving technological progress. It explores the acceleration of AI adoption, particularly post-COVID-19, and compares global AI strategies through patents and funding. The chapter also examines AI’s influence on marketing, sales, and customer experience, a theme explored further throughout the book.

One of the book’s standout features is its practical approach. King not only outlines AI’s theoretical benefits but also provides actionable strategies, case studies, and industry insights. She presents real-world examples from global companies such as Samsung, PwC, Rolls Royce, Deloitte, and Hilton, showcasing the different ways AI has been successfully integrated into marketing and sales. These case studies highlight AI’s ability to enhance personalization, improve customer engagement, and optimize sales strategies.

An extract from chapter 2, entitled Strategic AI tools for marketing, sales and CX includes: “In 1993, American speculative fiction author William Gibson famously stated: ‘The future is already here – it’s just not very evenly distributed’. This still rings true today, insofar as there are certain parts of our lives that, although we may not even really understand it yet, are being completely transformed by the deployment of varying degrees of AI. Examples include recommendation engines that underpin what you view on TV, or what you purchase online, particularly in the wake of the COVID pandemic. An increasing amount of our disposable income, as well as people and things we are advised to follow and communicate with, and even what we actually think, is being mediated and dominated through artificial intelligence (AI).”

Another key strength of the book is its emphasis on responsible AI adoption. King acknowledges the ethical and societal implications of AI and stresses the need for organizations to build trust with consumers. She encourages businesses to implement AI solutions transparently and ethically, ensuring that technology enhances rather than compromises customer relationships.

Additionally, the book contains practical checklists and frameworks designed to help executives align AI initiatives with business objectives. King provides insights into customer behavior analytics, AI-driven content creation, and automation, all of which are essential for companies seeking a competitive edge in an AI-driven market.

Overall, AI Strategy for Sales and Marketing is a must-read for business leaders, marketers, and sales professionals looking to stay ahead in an increasingly AI-dominated landscape. King’s expertise and engaging writing make this book an invaluable resource for anyone wanting to leverage AI to drive business success.

Get your copy today via https://www.amazon.co.uk/Strategy-Sales-Marketing-Connecting-Experience/dp/1398602000/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=