Vaayu is revolutionizing sustainability in the retail industry with its innovative AI-driven platform, designed to help businesses track and reduce their carbon footprint in real-time. Recognized globally, including winning the a World Future Awards for Best AI Solution for Environmental Impact, Vaayu offers a transformative approach to environmental transparency, empowering retailers to make meaningful strides in carbon reduction.

Founded by Namrata Sandhu, a seasoned expert with over two decades in the retail industry, Vaayu was developed to address the sector’s significant contribution to global carbon emissions. With the retail industry responsible for up to 25% of worldwide emissions, Vaayu’s platform delivers a tailored solution that directly addresses the unique challenges retailers face in cutting their environmental impact.

At the heart of Vaayu’s platform is its proprietary AI Impact Modeling Engine, Kria, which combines generative AI with machine learning to generate precise insights from a staggering 600,000 data points in its Life Cycle Assessment (LCA) database. This cutting-edge technology analyzes each product’s entire lifecycle, from raw material extraction to last-mile delivery, providing businesses with the ability to monitor emissions in real time, identify high-impact areas, and implement targeted reduction strategies.

What makes Vaayu stand out is its faultless integration with existing retail systems such as POS, PLMs, PIMs, and ERPs, ensuring smooth adoption without disrupting operations. The platform also enables retailers to set and track sustainability goals like Net Zero and Science-Based Targets, aligning with global climate initiatives while meeting regulatory and consumer demands.

Global brands such as New Balance, Vinted, Veja, and Axel Arigato already rely on Vaayu to not only reduce their carbon footprints but also to communicate their sustainability efforts transparently to consumers. By fostering carbon literacy and driving behavior change, Vaayu is helping retailers navigate the complexities of environmental responsibility while contributing to a more sustainable future for the entire industry.