Simple Life App is transforming the future of wellness with a powerful amalgamation of artificial intelligence, behavioral science, and human empathy. Headquartered in Cyprus and launched in 2019, the company is on a mission to make sustainable weight loss not just achievable, but enjoyable. Selected as one of the World Future Awards’ Top 100 AI Technology Companies in 2025, Simple is paving the way for a healthier world, one habit at a time.

At the heart of the platform is Avo, a groundbreaking AI health coach trained by top scientists and nutritionists. Avo goes far beyond generic advice, offering real-time, personalized coaching that adapts to each user’s lifestyle and progress. With more than 19 million messages sent in January 2025 alone, Avo provides proactive support, encouragement, and even voice interactions that feel more like a caring companion than a chatbot.

What sets Simple apart is its human-centered innovation. From smart camera meal feedback to adaptive fasting tools and AI-generated fitness plans, every feature is designed to be intuitive, engaging, and grounded in real science. The platform leverages Just-In-Time Adaptive Interventions (JITAIs) to deliver timely nudges, helping users stay consistent and motivated. And in 2025, Simple will launch a gamified wellness experience that makes healthy habits feel addictive in the best way—think Duolingo, but for weight loss.

With over 16.4 million pounds lost by users and more than 700,000 active subscribers, Simple’s impact is measurable and growing. Daily engagement is strong, with 200,000+ meals scored and a 4.6/5 user satisfaction rating. Research published in Obesity Journal confirms that greater interaction with Avo leads to more successful health outcomes.

Guided by five core principles—personalization, simplicity, scientific grounding, motivation, and continuous value—Simple Life App is redefining what it means to live well. By fusing cutting-edge AI with compassionate coaching and user-first design, the company is helping people build healthy lives they love, effortlessly and sustainably.