Nissan Mexicana has positioned itself as a frontrunner in the global automotive industry, redefining mobility with a commitment to inclusivity and groundbreaking technology. Located in the vibrant hub of Mexico City, the company is led by the visionary General Manager Rodrigo Centeno and Senior Marketing Director Humberto Gomez. Under their leadership, Nissan Mexicana has embraced bold, forward-thinking solutions that make mobility accessible for all. In January 2024, the company achieved a milestone by winning a World Future Awards in the Automotive category for Best Inclusive Automotive Innovation.

At the forefront of their innovations is the revolutionary Nissan e-MOTION Helmet. Developed in collaboration with Texas University and renowned researcher Dr. Lucian Gheorghe, this device uses brainwave technology to enable individuals with physical disabilities to operate car simulators. By interpreting electrical signals from the brain, the e-MOTION Helmet not only showcases technological brilliance but also redefines mobility as a source of empowerment and independence.

The e-MOTION Helmet debuted at the Formula E race in Mexico City, captivating audiences with a live demonstration by a driver with disabilities. The technology’s potential represents a new era of inclusivity in transportation. Moving forward, Nissan aims to refine this innovation, making it more accessible and user-friendly while planning future test-drive opportunities at major events.

This initiative proves Nissan’s broader mission of driving social impact. By addressing mobility challenges for individuals with disabilities, the company has opened new markets and inspired other automakers to prioritize accessibility in their designs.

Nissan Mexicana’s ethos, “Dare to do what others don’t,” drives their pursuit of excellence. Through innovations like the e-MOTION Helmet, they are not just shaping the future of the automotive industry but championing a more inclusive and equitable world.