Launched in November 2016, Cera is one of Europe’s fastest-growing businesses, and already one of the largest healthcare-at-home providers in the UK.

In less than five years, the company has grown from scratch to a team of almost 10,000 professionals, providing over 40,000+ in-person healthcare visits in homes throughout the UK every day.

This journey began with Dr Ben Maruthappu, the co-founder and CEO, who experienced the crisis facing the healthcare sector up close whilst trying to organise care for a loved one.

Seeing the challenges facing care professionals, and those seeking care, first-hand, Ben saw a unique opportunity for technology to create a better way.

Cera is revolutionising healthcare by transforming the ways in which healthcare services are planned, delivered and received. Its smart, digital technology leverages data and machine-leading to empower carers, and improve outcomes for those receiving it.

For those delivering care, Cera reduces the burden of ‘pen and paper’ working and remove unnecessary administrative work, enabling them to do what they do best; care.

For those receiving care, Cera is able to monitor their condition digitally allowing its carers to predict and prevent changes to their condition and respond to deterioration 30-fold faster than traditional methods, reducing hospitalisations, and keeping people well in their homes.