Founded on January 15, 2019, AUUM is at the forefront of eco-friendly cleaning technology, revolutionizing the way we clean and consume with its innovative machines. Led by Clément Houllier, who serves as both Owner and General Manager, AUUM has garnered recognition for its commitment to sustainability, winning a coveted World Future Awards in 2024 for Best Eco-Friendly Cleaning Technology Solution.

AUUM’s groundbreaking approach to hygiene is exemplified by its unique cleaning machine, which utilizes only 10cl of water, eliminates the need for chemicals, and cleans glassware in just 20 seconds. This innovative process not only disrupts traditional cleaning methods but also opens up new markets across hospitality, offices, and healthcare sectors, establishing a new standard for eco-friendly cleaning solutions. By addressing critical environmental issues, AUUM positions itself as a leader in green innovation.

The value proposition of AUUM’s solution extends beyond operational efficiency, significantly reducing water usage and waste. By enabling the reuse of glassware while adhering to the European Union’s Single-Use Plastics (SUP) Directive, AUUM is directly contributing to the fight against plastic waste. This commitment aligns with emerging trends in various industries, including cosmetics, where sustainable practices are increasingly in demand.

AUUM’s scalable delivery model ensures seamless integration into various environments, from small cafes to large corporate offices. The company combines direct-to-customer engagement with strategic partnerships in established distribution channels, enabling rapid market penetration and widespread adoption of its eco-friendly solutions.

With over 100,000 users benefiting from its technology, AUUM has already saved approximately 40,000 plastic cups per machine, demonstrating a significant impact on reducing single-use plastic waste. By redefining everyday habits, AUUM empowers businesses and individuals to contribute to a cleaner planet, establishing itself as a pioneer of sustainable practices across diverse industries.