AdLunam is transforming how opportunity flows in the decentralized economy, leveraging Web3 and AI to power a new era of capital access and consumer trust. In an industry where early access has long favoured capital over contribution, AdLunam introduces a new model: one where participation, reputation, and verified engagement form the foundations of opportunity itself.

Founded in 2021 and built through one of the longest bear markets in Web3 history, the company is now recognized as a category-defining force in replacing speculative behavior with verifiable participation.

AdLunam is a full-stack investment ecosystem pioneering the behavioral infrastructure layer for Web3. At the center is Proof of Attention™, a proprietary protocol that tracks user engagement across both Web2 and Web3 platforms—from social interaction and community involvement to on-chain activity—and converts it into a dynamic, portable reputation score. This replaces speculation with a new standard: earned access.

AdLunam’s ecosystem spans:

• AdLunam Social, where users build behavioral identity through gamified, meaningful engagement

• AdLunam App, a reputation-linked IDO platform connecting aligned investors with high-quality projects

• AdLunam Exchange, where trading incentives are driven by attention and trust

• Zero2IDO, an accelerator supporting Web3 founders with capital access, product validation, and community tools

• AdLunam Media Network, with globally recognized brands including Altcoin Observer, Web3 Explained, Diving Into Crypto, and The Future of NFTs, providing thought leadership across retail, builder, and institutional audiences

What distinguishes AdLunam is not just its product suite, but its role as a connective layer across the Web3 capital stack. Through a rapidly growing B2B network of decentralized finance ecosystem partners, AdLunam enables smarter fundraising, more strategic discovery, and deeper community alignment.

In a world where trust is the rarest currency, AdLunam embeds behavioral intelligence into the very fabric of how early-stage Web3 projects grow and raise funds to facilitate inclusive, integrity-driven scaling in decentralized economies.

This future-focused model has earned global recognition. In addition to being named Best Web3 Investment & Engagement Platform by the World Future Awards, the company has received multiple global honors, including Boldest Blockchain & NFTs, Boldest Crypto, and Boldest Crowdfunding Platform Awards. AdLunam Social has been awarded the Q1 2025 Product Award by Silicon Valley’s Products That Count, judged by product leaders from Google, Meta, and Amazon.

Founded by Nadja Bester, Jason Fernandes, and Lawrence Hutson, AdLunam brings together decades of leadership across blockchain innovation, systems design, consumer psychology, and large-scale platform engineering.

By turning attention into a trust signal and reputation into infrastructure, AdLunam is laying the groundwork for a more intelligent, inclusive Web3 economy.