AdLunam is revolutionizing access to capital and trust in the decentralized economy by integrating Web3 and AI to create a system where opportunity is based on verified engagement and reputation, not just capital. Founded in 2021 during a prolonged Web3 bear market, AdLunam has emerged as a category-defining leader that replaces speculative investing with participatory, behavior-based engagement.

At the core of AdLunam’s innovation is its proprietary Proof of Attention™ protocol. This system tracks user behavior across Web2 and Web3 platforms—ranging from social media engagement to on-chain activity—and translates it into a dynamic, portable reputation score. This score becomes the foundation for earned access to investment opportunities, promoting a shift from speculation to merit-based participation.

AdLunam operates a comprehensive ecosystem that includes:

• AdLunam Social: a gamified platform where users build behavioral identity through meaningful participation.
• AdLunam App: a reputation-based IDO (Initial DEX Offering) platform that aligns quality projects with trusted investors.
• AdLunam Exchange: where user trust and attention drive trading incentives.
• Zero2IDO: a founder-focused accelerator offering capital access, product testing, and community tools.
• AdLunam Media Network: home to widely recognized brands such as Altcoin Observer and Web3 Explained, offering thought leadership across the blockchain ecosystem.

What sets AdLunam apart is its role as an infrastructure layer connecting participants throughout the Web3 capital stack. Its expanding B2B network in decentralized finance fosters smarter investment decisions, more aligned communities, and enhanced project discovery.

Globally recognized for its innovation, AdLunam has received several awards including Best Web3 Investment & Engagement Platform by the World Future Awards, along with accolades for its achievements in blockchain, crypto, and crowdfunding. Its social platform, AdLunam Social, recently won the Q1 2025 Product Award from Silicon Valley’s Products That Count.

Led by co-founders Nadja Bester, Jason Fernandes, and Lawrence Hutson—experts in blockchain, systems design, consumer psychology, and platform engineering—AdLunam is transforming Web3 by embedding trust and reputation at the heart of decentralized growth.