Lydia Teryoshina Appointed to World Future Awards Board of Experts

The World Future Awards is pleased to announce the appointment of Lydia Teryoshina as one of the newest members of its distinguished Board of Experts. With a multifaceted career spanning over 15 years across industries including IT, tourism, pharma, logistics, and iGaming, Lydia brings a unique blend of strategic foresight, technical expertise, and leadership to the organization.

Currently serving as Senior Go-to-Market Lead for Azure Digital and App Innovation at Microsoft, Lydia has been a driving force behind cloud transformation initiatives in Central and Eastern Europe. Since joining Microsoft in 2017, she has scaled Azure Data & AI growth across more than 100 countries, delivered record-breaking results from FY19 to FY25, and played a central role in partner enablement, helping five partners win Microsoft’s prestigious Partner of the Year awards between 2022 and 2024.

Lydia’s strategic acumen is further demonstrated in her ability to execute complex go-to-market strategies, normalize business operations, and manage high-stakes sales cycles. Her appointment to the World Future Awards Board reflects the organization’s ongoing commitment to rigorous evaluation, innovation, and global excellence.

The World Future Awards’ panel of experts is entrusted with evaluating nominees across a wide range of categories—from cutting-edge technology to sustainable design. Board members like Lydia are selected for their ability to apply objective, category-specific criteria with precision, ensuring that only the most transformative products, services, and solutions are honored.

Lydia’s hands-on, trust-driven leadership style and her ability to define and deliver strategy make her a powerful addition to the board. Her creative passions—including photography, travel, and cinematography—further enrich the diverse perspectives represented within the World Future Awards community.

As the organization continues to spotlight innovation that will shape the future, Lydia Teryoshina’s voice and vision will help steer that mission with clarity and impact.

Learn more about Lydia by visiting her LinkedIn profile here: https://www.linkedin.com/in/lydiateryoshina/