GUDEA Takes Home Top AI Innovation Award in Narrative Intelligence

GUDEA, a behavioural intelligence platform founded in 2023, has deservedly been awarded a World Future Awards 2025 in the AI Technologies category for Leading AI Innovation in Narrative Intelligence. This award recognises GUDEA’s groundbreaking work in tracking, analysing, and predicting digital narratives, empowering brands, retailers, and crisis communicators to stay ahead in a rapidly evolving information landscape.

Launched in 2023 by co-founders Keith Presley, James Thomin, and Jonathan Sperber, GUDEA is headquartered in Columbia, Maryland. The platform leverages advanced AI, graph neural networking, and data from over 35 online platforms to map how narratives originate, spread, evolve, and potentially impact public perception.

GUDEA is designed to serve organisations that face digital communication risk, such as retailers, brand managers, and crisis communications teams, offering real-time insights into what is being said, who is shaping conversations, and how those conversations might grow. It aims to shift the posture from reactive to proactive.

Key Highlights of GUDEA’s Capabilities

• Origin and Flow Mapping: GUDEA can trace how digital narratives emerge and move across platforms, giving insight into key actors and hidden pathways.
• Predictive Analytics: By detecting patterns based on historical data, GUDEA forecasts which narratives are most likely to go viral, how quickly they will spread, and the potential duration and magnitude of their impact.
• Real-Time Alerts and Actionable Intelligence: When certain thresholds are met or narrative activity escalates, GUDEA delivers alerts and decision-ready insights so organisations can respond strategically.

“Winning this award confirms what we believe deeply: that narrative intelligence is no longer optional, but essential,” said Keith Presley, CEO and Co-Founder of GUDEA.
“Our goal is to equip organisations not just to follow what’s happening online, but to see what’s coming, and move with confidence.”

GUDEA intends to expand its platform’s reach with more language and regional coverage, to integrate additional online spaces, and to refine its predictive models to reduce false positives and increase lead time. The company is also exploring partnerships with public policy, media, and crisis response bodies to broaden its impact.

Visit http://www.gudea.ai for more.