
Exploring the Future of AI-Powered Wellness: Exclusive Interview with Mike Prytkov
In an era where health tech is booming, Simple Life App has emerged as a global innovator, redefining how millions approach weight loss and wellness through the power of AI and behavioral science. Selected as one of the World Future Awards’ Top 100 AI Technology Companies in 2025, the weight loss app is making sustainable health not only accessible, but engaging, intuitive, and personal.
Leading this transformation is Mike Prytkov, CEO of Simple Life App. Under his leadership, the company has built a loyal community of over 700,000 active subscribers, facilitated user weight loss of more than 16.4 million pounds, and introduced the first AI health coach of its kind, Avo, the most human AI coach in the industry. Looking ahead, the company is on track to become the Duolingo of Health, blending emotional engagement and gamified mechanics to keep users motivated, entertained, and committed to their journey.
Today, we sit down with Mike to discuss innovation, user experience, and the future of AI-driven wellness.

Questions:
World Future Awards: Mike, congratulations on being named one of the World Future Awards’ Top 100 AI Technology Companies. What does this recognition mean to you and the team at Simple?
Mike Prytkov: It’s a huge honor—and a moment of reflection for our team. We set out to make health feel less intimidating and more human, and this award affirms that we’re on the right path. It validates how AI, when designed with empathy and intention, can truly support people in building healthier lives. We’re grateful and motivated to keep pushing the boundaries.
WFA: Simple Life App has gained immense popularity for its empathetic AI coach, Avo. How did the idea for Avo come about, and what makes it so effective?
MP: We realized early on that most people don’t struggle because they lack information—it’s because they lack consistent support, motivation, and accountability. In the real world, people who work with a coach are far more successful on their weight loss journey. So we asked ourselves: what if we could bring that same support to everyone, every day? That’s how Avo was born. Unlike a typical coach, Avo is always available, trained in proven behavioral science, and adapts to each person’s unique needs. What makes Avo truly special is the way it blends smart personalization with genuine empathy—offering encouragement that feels warm and human, not clinical. It’s this emotional intelligence that makes Avo feel less like a tool, and more like a true companion.

WFA: You’ve talked about making weight loss feel more engaging and sustainable. Can you tell us more about how Simple Life is creating that experience?
MP: We took inspiration from platforms like Duolingo—where progress feels fun and self-reinforcing. We’re bringing that same energy to health. So far, we’ve been leaning into features like streaks, which help turn consistency into something that feels good and emotionally validating to maintain. I won’t share too much yet, but we’re introducing a very special character that will help keep you motivated and accountable, all while putting a smile on your face and giving you a reason to want to come back to the app every day. Stay tuned – we can’t wait for people to see what’s next because we’re about to take things to the next level. Basically Coach Avo was only scratching the surface for us.
WFA: One of your guiding principles is “Keep It Simple.” How do you balance cutting-edge technology with an easy-to-use interface for users of all ages and tech abilities?
MP: Our product team constantly tests features with real users to make sure they’re intuitive. If something feels confusing, it doesn’t belong in the app. But simplicity isn’t just about clean design—it’s also about making change feel achievable. We personalize the experience so users aren’t asked to do things that don’t fit their lifestyle. Because if something isn’t realistic, it isn’t simple. Whether you’re 25 or 65, we want the journey to feel clear, doable, and supportive every step of the way.

WFA: Simple emphasizes science-backed behavior change over quick fixes. How do you ensure the platform stays grounded in real science while remaining user-friendly?
MP: We partner with behavior scientists, dietitians, and doctors to validate what we build. But then we translate that into language and experiences that feel light, supportive, and doable. The science is under the hood—what the user sees is something that fits naturally into their day and works for their unique needs and goals.
WFA: With over 200,000 meals scored daily and millions of messages sent, how do you use this data to personalize the user journey without compromising privacy?
MP: Privacy is non-negotiable. We anonymize data before analyzing it to improve our algorithms. That way, Avo gets smarter while keeping user trust intact. The more we understand common patterns, the more useful and relevant our coaching can be—without ever crossing a line.

WFA: With users around the world, how do you design Simple to meet people where they are—regardless of their background, goals, or starting point?
MP: Our approach is rooted in flexibility and empathy. While weight loss is a common goal for many of our users, we know that no two journeys look the same. That’s why we’ve built Simple to adapt to each person’s lifestyle, habits, and challenges. Avo offers guidance that feels personal—not prescriptive—so users feel supported in ways that actually make sense for them. We also know that people like to hit their goals in different ways, so we’re constantly adding more value to the app—whether that’s through new workout types, voice calls with coaches, or other tools to keep people engaged and supported. That adaptability is what makes the app work for so many people, in so many different contexts.
WFA: Looking five years ahead, what’s your vision for Simple Life App—and the future of AI in health and wellness?
MP: We want to be the most trusted AI companion for weight loss and health worldwide. Our goal is to make getting healthy feel simple, doable, and even fun—never intimidating. Just like Duolingo made learning a new language feel light and fun, we believe Simple can do the same for weight loss and wellness. We’re using AI to bring together the best knowledge and personalization in a way that truly motivates people and works in real life—not just in theory. It’s about long-term success, built from small, achievable wins that work with your lifestyle.

Thank you, Mike, for sharing your insights and vision. We’re excited to see how Simple continues to empower millions toward healthier, more joyful lives, one small habit at a time.
Visit https://simple.life/ to learn more about the award-winning weight loss app.
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