
World Future Awards Announces the Best Visionary Tech CMOs Transforming Europe’s Digital Future
The World Future Awards is proud to announce its official list of the Best Tech CMOs in Europe 2025 — a standout group of marketing executives who are reshaping the future of business through vision, creativity, and technology.
These outstanding professionals are more than marketing leaders—they are drivers of progress, powerful communicators, and strategic thinkers making a lasting impact within their industries and beyond. Spanning sectors such as digital transformation, artificial intelligence, fintech, retail, energy, and e-commerce, they are helping companies stay ahead in an ever-evolving digital landscape.
What do these CMOs have in common?
- Cross-Industry Leadership: Representing industries as varied as software, healthcare, finance, mobility, and quantum computing, these marketing professionals are bringing fresh ideas and bold strategies that influence how companies grow and connect with the world.
- Customer-Focused Innovation: They are united by a deep commitment to understanding customer needs, using data and technology to deliver meaningful experiences and long-term value.
- Resilient and Visionary Leadership: These executives are at the forefront of change, leading major brand transformations, global campaigns, and new marketing models with clarity and confidence.
- Purpose-Led Marketing: Many of them are advancing initiatives that promote sustainability, inclusion, and social good—showing that marketing can lead with values as well as results.
Meet the Leaders:
Name and description | Company | Specialties |
---|---|---|
Jill Kramer Jill Kramer leads Accenture’s global 2,000-person marketing team, overseeing corporate communications, media relations, and analytics. She champions the integration of AI in marketing and spearheaded the “Reinvented with Accenture” campaign, emphasizing business reinvention. Kramer advocates for a “Business-to-Human” approach, transforming traditional B2B marketing strategies. | Accenture (Ireland) | Consulting IT services Digital transformation AI |
Tonia Maneta Tonia Maneta brings over 19 years of experience leading global marketing initiatives across energy, technology, and financial services sectors. She excels in orchestrating comprehensive marketing strategies and delivering multifaceted campaigns. | Bizzdesign (Netherlands) | Consulting Fintech Blockchain Cloud Data |
Jonathan Auerbach Jonathan Auerbach, EVP and Chief Strategy, Growth, and Data Officer at PayPal, expanded the company’s global footprint and led campaigns to support small businesses with new technologies. | PayPal (UK) | Fintech Digital payments Online transfers |
Chris Leong Chris Leong, as CMO of Schneider Electric, leads marketing strategies focusing on energy management and automation solutions, driving the company’s digital transformation efforts. | Schneider Electric (France) | Energy management Automation Sustainability IoT |
Zach Kitschke Zach Kitschke serves as CMO at Canva, overseeing global marketing initiatives that have contributed to the platform’s widespread adoption and growth. | Canva (UK) | Graphic design SaaS Marketing tools Collaboration |
Sven Denecken Sven Denecken plays a key role in driving SAP’s cloud innovation and business transformation strategy, with a focus on aligning customer needs with technological advancement. He leads go-to-market strategies that promote intelligent, sustainable enterprise solutions on a global scale. | SAP (Germany) | Analytics Business Intelligence Business Process Automation (BPA) Computer Data Management Finance Software |
Antoine Le Nel Antoine Le Nel has led Revolut’s global marketing expansion, significantly increasing user acquisition and brand recognition across multiple markets. His campaigns emphasize financial empowerment, digital convenience, and global accessibility. | Revolut (United Kingdom) | Banking Financial Services FinTech Mobile Payments |
Cian Weeresinghe Cian Weeresinghe played a key role in positioning TransferWise as a disruptive force in the global money transfer space. His marketing leadership supported the brand’s rapid international expansion and rebranding to Wise. | TransferWise (Estonia) | Finance Financial Services FinTech InsurTech Payments |
Kevin VIEHWEGER Kevin Viehweger has led Withings’ marketing in promoting smart health devices that combine clinical-grade technology with sleek consumer design. He has helped position Withings as a pioneer in connected health solutions across Europe. | Withings (France) | Apps Consumer Electronics Health Care Software Wellness |
David Sandstrom David Sandstrom is credited with transforming Klarna into a lifestyle brand, using bold, unconventional marketing to capture Gen Z and millennial audiences. He was instrumental in global campaigns that expanded Klarna’s reach and brand identity. | Klarna (Sweden) | E-Commerce FinTech Payments Shopping |
Sally Mortimore Doherty Sally Mortimore Doherty has elevated Graphcore’s brand in the competitive AI hardware space, focusing on the power of IPU technology. She’s built strong messaging around AI innovation and partnerships with leading research institutions. | Graphcore (UK) | Artificial Intelligence (AI) Machine Learning Semiconductor |
Bobby Patrick Bobby Patrick led UiPath’s global marketing during its rapid rise as a leader in robotic process automation. His strategies emphasized automation’s role in transforming enterprise efficiency and human potential. | UiPath (Romania) | Artificial Intelligence (AI) Business Intelligence Business Process Automation (BPA) Developer Tools Enterprise Software Machine Learning Robotic Process Automation (RPA) Robotics |
Bianca Diana Anghelina Bianca Diana Anghelina has shaped Aily Labs’ brand as an emerging AI innovator, delivering actionable business intelligence solutions. Her marketing leadership supports rapid growth and enterprise adoption in the data-driven decision space. | Aily Labs (Germany) | Artificial Intelligence (AI) Information Technology Software |
Andreas Phillipsen Andreas Phillipsen has positioned Monta as a leading platform in the EV charging ecosystem, emphasizing accessibility, scalability, and sustainability. His strategic marketing supports the adoption of emobility infrastructure across Europe. | Monta (Denmark) | Software Development |
Glenn Manoff Glenn Manoff has driven Riverlane’s brand as a quantum computing pioneer, focusing on Deltaflow and the future of error correction. His communications strategy highlights Riverlane’s role in enabling the quantum computing revolution. | Riverlane (UK) | Computer Information Technology Quantum Computing Software |
Brian Merlehan With over 15 years of experience in digital marketing, Brian is recognized for his expertise in enhancing businesses’ online success and crafting distinctive brand identities.n his role at ELEKS, Brian leads the Marketing division, overseeing product and services market development, lead generation, market research, external communications, and corporate branding. | ELEKS (Poland) | Consulting Enterprise Software Outsourcing Retail Technology Smart Contracts Software |
Lisa Thomas Thomas serves as the Chief Brand Officer at Virgin, where she leads brand and marketing strategy across the entire Virgin Group. Her responsibilities include overseeing customer relationship management, directing marketing communications, and enhancing the overall customer experience. | Motability Operations (UK) | Automotive |
Valentine Hrytsenko Serving as CMO, Hrytsenko led the development of the “Air Alert” app during the early days of the war, providing real-time alerts to citizens. His leadership exemplifies the integration of technology and public service in crisis situations. | Ajax Systems (Ukraine) | Manufacturing Security |
Anatoliy Rogalskiy As CMO, Rogalskiy played a pivotal role in Monobank’s rapid growth, achieving a 35% mobile banking market share in Ukraine. He spearheaded innovative marketing campaigns, including collaborations with AI-powered platforms like Reface. | Monobank (Ukraine) | Banking Financial Services FinTech Web3 |
Ieva Urbaite Ieva Urbaite is the Corporate Marketing Lead at Weaviate, where she drives marketing strategy and community engagement. She played a key role in promoting major product updates like version 1.23 and organizing global events such as the Weaviate World Tour. Her work has helped strengthen Weaviate’s brand and presence in the AI community. | Weaviate (Netherlands) | Artificial Intelligence (AI) Cloud Computing Database Enterprise Software Generative AI Open Source Search Engine |
Silvia Echezarreta Perez Silvia Echezarreta Pérez, as Head of Marketing at Cabify Spain, has led impactful campaigns that highlight urban life and sustainability. She spearheaded the “Acércate” initiative, promoting city experiences and community connection across Spain, Chile, and Argentina. Additionally, she directed the “#SeguroConCabify” campaign, emphasizing safety and environmental responsibility during the COVID-19 pandemic . | Cabify (Spain) | Software Development Logistics Mobile Ride Sharing Transportation |
Na’ama Sheba Na’ama Sheba served as the Director of Brand & Communications at TravelPerk, a leading business travel platform. In this role, she was instrumental in enhancing the company’s global brand presence and communication strategies. Her efforts contributed to TravelPerk’s growth and recognition in the competitive travel industry. | TravelPerk (Germany) | Technology Information Internet |
Grazvydas Kaminskas transformed NFQ’s marketing by building a dedicated department from the ground up. He played a key role in expanding the company’s presence internationally and securing major contracts. His work earned him national recognition as one of Lithuania’s top CMOs. | NFQ (Lithuania) | IT service IT Consulting Web & Mobile development E-commerce projects |
Stefani Raykova Stefani Raykova heads marketing at euShipments.com, focusing on brand development strategies across Europe. With over six years of experience, she plays a key role in driving growth and visibility for the company, particularly in the rapidly growing eCommerce markets in Central and Eastern Europe. | euShipments.com (Bulgaria) | Logistics Supply Chain Management Transportation |
Steve Keifer Steve Keifer is a seasoned technology CMO with experience leading marketing and product management teams at high-growth SaaS companies. He specializes in building challenger brands and creating powerful sales enablement programs. | Ordway (UK) | Software Development Revenue automation Finance operations SaaS Billing |
About the Research & Selection Process
The selection of the Best Visionary Tech CMOs in Europe was the result of an extensive, multi-stage research initiative conducted by the World Future Awards’ expert committee. Drawing on insights from industry analysts, marketing scholars, and local specialists across key European innovation hubs—including Germany, France, the Netherlands, Spain, Italy, the Nordics, and the Baltics—this research synthesized publicly available data, company performance indicators, professional impact analyses, and peer nominations. Our team explored leadership profiles, strategic achievements, brand transformations, and digital innovation efforts to identify individuals who are not only elevating marketing practices but are also shaping the broader future of tech-driven business. This rigorous process ensured a comprehensive, balanced, and future-focused evaluation of marketing excellence across the European continent.
These professionals are the creative minds and strategic forces behind some of Europe’s most influential brands. Their groundbreaking work in brand development, AI-powered engagement, and purposeful storytelling makes them the marketing leaders to follow in 2025 and beyond.
The World Future Awards applauds these outstanding CMOs for their dedication, originality, and bold leadership. This recognition reflects not only their impressive results but also their forward-thinking mindset and ability to thrive in complexity.
Congratulations to the Best Tech CMOs in Europe 2025!
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