Vaayu: The Future of Retail Sustainability, Powered by AI

Vaayu, the world’s first automated software designed to help retail businesses track and reduce their carbon footprint in real time, has been recognized with a World Future Awards in the AI Technologies category for Best AI Solution for Environmental Impact. This award highlights Vaayu’s transformative role in leveraging AI to drive environmental transparency and actionable impact reduction across retail supply chains.

Vaayu’s AI-driven platform enables retailers to measure and cut carbon emissions throughout the entire product lifecycle—from raw material extraction to last-mile delivery. By effortlessly integrating with existing retail systems like POS, PLMs, PIMs, and ERPs, the platform provides a comprehensive solution for monitoring environmental impact, identifying hotspots, and prioritizing reduction strategies.

CEO Namrata Sandhu, a 20-year retail industry veteran, emphasizes that Vaayu was created to help the retail sector address its significant contribution to global carbon emissions and play a pivotal role in combating climate change. The company’s innovative platform is reshaping sustainability efforts for businesses, driving the industry toward a more environmentally responsible future.

At the core of Vaayu is its proprietary AI Impact Modeling Engine, Kria, which uses generative AI and machine learning to analyze vast amounts of data. Kria processes over 600,000 data points in its Life Cycle Assessment (LCA) database and generates more than 50,000 data points per product to create digital twins of supply chains. This ensures accurate impact assessments and provides retailers with detailed, actionable insights.

Through Vaayu’s real-time dashboard, businesses can monitor emissions, assess their impact, and model future scenarios using AI-powered tools. Retailers can also set and track sustainability targets, including Net Zero and Science-Based Targets, ensuring alignment with global climate initiatives.

What sets Vaayu apart is its tailored approach to retail, a sector responsible for up to 25% of global carbon emissions. Unlike industry-agnostic carbon tracking tools, Vaayu is specifically designed to meet the needs of retailers. Global brands like New Balance, Vinted, Veja, Axel Arigato, and Redcare Pharmacy are already using Vaayu to track and reduce their environmental impact.

Vaayu’s activity-based methodology, rather than traditional spend-based models, ensures more accurate carbon tracking across the supply chain. The platform’s integration with circularity features and ability to quantify circular business models further solidifies its position as a leader in the retail sustainability space.

Vaayu is also pioneering the use of real-time data to influence consumer behavior. By offering transparency and fostering carbon literacy, the platform helps brands effectively communicate their sustainability efforts, building trust with eco-conscious consumers.

As retailers face increasing pressure from regulators, customers, and investors to lower their environmental impact, Vaayu’s AI-powered platform offers an essential tool for navigating complex sustainability challenges and driving meaningful change in the industry.

To learn more about the award-winning company, please visit https://www.vaayu.tech/